diff --git a/public/app/features/alerting/unified/Analytics.ts b/public/app/features/alerting/unified/Analytics.ts
index 586617926a8..d25dd758577 100644
--- a/public/app/features/alerting/unified/Analytics.ts
+++ b/public/app/features/alerting/unified/Analytics.ts
@@ -2,4 +2,9 @@ export const LogMessages = {
   filterByLabel: 'filtering alert instances by label',
   loadedList: 'loaded Alert Rules list',
   leavingRuleGroupEdit: 'leaving rule group edit without saving',
+  alertRuleFromPanel: 'creating alert rule from panel',
+  alertRuleFromScratch: 'creating alert rule from scratch',
+  clickingAlertStateFilters: 'clicking alert state filters',
+  cancelSavingAlertRule: 'user canceled alert rule creation',
+  successSavingAlertRule: 'alert rule saved successfully',
 };
diff --git a/public/app/features/alerting/unified/RuleList.test.tsx b/public/app/features/alerting/unified/RuleList.test.tsx
index 1e0cdc8ffce..66fd221e9cf 100644
--- a/public/app/features/alerting/unified/RuleList.test.tsx
+++ b/public/app/features/alerting/unified/RuleList.test.tsx
@@ -1,17 +1,18 @@
 import { SerializedError } from '@reduxjs/toolkit';
-import { render, waitFor } from '@testing-library/react';
+import { render, waitFor, screen } from '@testing-library/react';
 import userEvent from '@testing-library/user-event';
 import React from 'react';
 import { Provider } from 'react-redux';
 import { Router } from 'react-router-dom';
 import { byLabelText, byRole, byTestId, byText } from 'testing-library-selector';
 
-import { locationService, setDataSourceSrv } from '@grafana/runtime';
+import { locationService, setDataSourceSrv, logInfo } from '@grafana/runtime';
 import { contextSrv } from 'app/core/services/context_srv';
 import { configureStore } from 'app/store/configureStore';
 import { AccessControlAction } from 'app/types';
 import { PromAlertingRuleState, PromApplication } from 'app/types/unified-alerting-dto';
 
+import { LogMessages } from './Analytics';
 import RuleList from './RuleList';
 import { discoverFeatures } from './api/buildInfo';
 import { fetchRules } from './api/prometheus';
@@ -44,6 +45,13 @@ jest.mock('app/core/core', () => ({
     emit: () => {},
   },
 }));
+jest.mock('@grafana/runtime', () => {
+  const original = jest.requireActual('@grafana/runtime');
+  return {
+    ...original,
+    logInfo: jest.fn(),
+  };
+});
 
 jest.spyOn(config, 'getAllDataSources');
 
@@ -745,4 +753,35 @@ describe('RuleList', () => {
       });
     });
   });
+
+  describe('Analytics', () => {
+    it('Sends log info when creating an alert rule from a scratch', async () => {
+      enableRBAC();
+
+      grantUserPermissions([
+        AccessControlAction.FoldersRead,
+        AccessControlAction.AlertingRuleCreate,
+        AccessControlAction.AlertingRuleRead,
+      ]);
+
+      mocks.getAllDataSourcesMock.mockReturnValue([]);
+      setDataSourceSrv(new MockDataSourceSrv({}));
+      mocks.api.fetchRules.mockResolvedValue([]);
+      mocks.api.fetchRulerRules.mockResolvedValue({});
+
+      renderRuleList();
+
+      await waitFor(() => expect(mocks.api.fetchRules).toHaveBeenCalledTimes(1));
+
+      const button = screen.getByText('New alert rule');
+
+      button.addEventListener('click', (event) => event.preventDefault(), false);
+
+      expect(button).toBeEnabled();
+
+      await userEvent.click(button);
+
+      expect(logInfo).toHaveBeenCalledWith(LogMessages.alertRuleFromScratch);
+    });
+  });
 });
diff --git a/public/app/features/alerting/unified/RuleList.tsx b/public/app/features/alerting/unified/RuleList.tsx
index fc3ee1c17e4..9a62f75af33 100644
--- a/public/app/features/alerting/unified/RuleList.tsx
+++ b/public/app/features/alerting/unified/RuleList.tsx
@@ -3,10 +3,12 @@ import React, { useEffect, useMemo, useState } from 'react';
 import { useLocation } from 'react-router-dom';
 
 import { GrafanaTheme2, urlUtil } from '@grafana/data';
+import { logInfo } from '@grafana/runtime';
 import { Button, LinkButton, useStyles2, withErrorBoundary } from '@grafana/ui';
 import { useQueryParams } from 'app/core/hooks/useQueryParams';
 import { useDispatch } from 'app/types';
 
+import { LogMessages } from './Analytics';
 import { AlertingPageWrapper } from './components/AlertingPageWrapper';
 import { NoRulesSplash } from './components/rules/NoRulesCTA';
 import { RuleListErrors } from './components/rules/RuleListErrors';
@@ -101,6 +103,7 @@ const RuleList = withErrorBoundary(
                 <LinkButton
                   href={urlUtil.renderUrl('alerting/new', { returnTo: location.pathname + location.search })}
                   icon="plus"
+                  onClick={() => logInfo(LogMessages.alertRuleFromScratch)}
                 >
                   New alert rule
                 </LinkButton>
diff --git a/public/app/features/alerting/unified/components/panel-alerts-tab/NewRuleFromPanelButton.test.tsx b/public/app/features/alerting/unified/components/panel-alerts-tab/NewRuleFromPanelButton.test.tsx
new file mode 100644
index 00000000000..9950ba64363
--- /dev/null
+++ b/public/app/features/alerting/unified/components/panel-alerts-tab/NewRuleFromPanelButton.test.tsx
@@ -0,0 +1,56 @@
+import { render, screen } from '@testing-library/react';
+import userEvent from '@testing-library/user-event';
+import React from 'react';
+
+import { logInfo } from '@grafana/runtime';
+import { DashboardModel, PanelModel } from 'app/features/dashboard/state';
+
+import { LogMessages } from '../../Analytics';
+
+import { NewRuleFromPanelButton } from './NewRuleFromPanelButton';
+
+jest.mock('app/types', () => {
+  const original = jest.requireActual('app/types');
+  return {
+    ...original,
+    useSelector: jest.fn(),
+  };
+});
+
+jest.mock('react-router-dom', () => ({
+  useLocation: () => ({
+    pathname: 'localhost:3000/example/path',
+  }),
+}));
+
+jest.mock('@grafana/runtime', () => {
+  const original = jest.requireActual('@grafana/runtime');
+  return {
+    ...original,
+    logInfo: jest.fn(),
+  };
+});
+
+jest.mock('react-use', () => ({
+  useAsync: () => ({ loading: false, value: {} }),
+}));
+
+describe('Analytics', () => {
+  it('Sends log info when creating an alert rule from a panel', async () => {
+    const panel = new PanelModel({
+      id: 123,
+    });
+    const dashboard = new DashboardModel({
+      id: 1,
+    });
+    render(<NewRuleFromPanelButton panel={panel} dashboard={dashboard} />);
+
+    const button = screen.getByText('Create alert rule from this panel');
+
+    button.addEventListener('click', (event) => event.preventDefault(), false);
+
+    await userEvent.click(button);
+
+    expect(logInfo).toHaveBeenCalledWith(LogMessages.alertRuleFromPanel);
+  });
+});
diff --git a/public/app/features/alerting/unified/components/panel-alerts-tab/NewRuleFromPanelButton.tsx b/public/app/features/alerting/unified/components/panel-alerts-tab/NewRuleFromPanelButton.tsx
index 20d394bbb65..51ace2c47d6 100644
--- a/public/app/features/alerting/unified/components/panel-alerts-tab/NewRuleFromPanelButton.tsx
+++ b/public/app/features/alerting/unified/components/panel-alerts-tab/NewRuleFromPanelButton.tsx
@@ -3,10 +3,12 @@ import { useLocation } from 'react-router-dom';
 import { useAsync } from 'react-use';
 
 import { urlUtil } from '@grafana/data';
+import { logInfo } from '@grafana/runtime';
 import { Alert, Button, LinkButton } from '@grafana/ui';
 import { DashboardModel, PanelModel } from 'app/features/dashboard/state';
 import { useSelector } from 'app/types';
 
+import { LogMessages } from '../../Analytics';
 import { panelToRuleFormValues } from '../../utils/rule-form';
 
 interface Props {
@@ -46,7 +48,13 @@ export const NewRuleFromPanelButton: FC<Props> = ({ dashboard, panel, className
   });
 
   return (
-    <LinkButton icon="bell" href={ruleFormUrl} className={className} data-testid="create-alert-rule-button">
+    <LinkButton
+      icon="bell"
+      onClick={() => logInfo(LogMessages.alertRuleFromPanel)}
+      href={ruleFormUrl}
+      className={className}
+      data-testid="create-alert-rule-button"
+    >
       Create alert rule from this panel
     </LinkButton>
   );
diff --git a/public/app/features/alerting/unified/components/rule-editor/AlertRuleForm.tsx b/public/app/features/alerting/unified/components/rule-editor/AlertRuleForm.tsx
index 7c8a0d91469..99959162b39 100644
--- a/public/app/features/alerting/unified/components/rule-editor/AlertRuleForm.tsx
+++ b/public/app/features/alerting/unified/components/rule-editor/AlertRuleForm.tsx
@@ -4,6 +4,7 @@ import { FormProvider, useForm, UseFormWatch } from 'react-hook-form';
 import { Link } from 'react-router-dom';
 
 import { GrafanaTheme2 } from '@grafana/data';
+import { logInfo } from '@grafana/runtime';
 import { Button, ConfirmModal, CustomScrollbar, PageToolbar, Spinner, useStyles2 } from '@grafana/ui';
 import { useAppNotification } from 'app/core/copy/appNotification';
 import { useCleanup } from 'app/core/hooks/useCleanup';
@@ -11,6 +12,7 @@ import { useQueryParams } from 'app/core/hooks/useQueryParams';
 import { useDispatch } from 'app/types';
 import { RuleWithLocation } from 'app/types/unified-alerting';
 
+import { LogMessages } from '../../Analytics';
 import { useUnifiedAlertingSelector } from '../../hooks/useUnifiedAlertingSelector';
 import { deleteRuleAction, saveRuleFormAction } from '../../state/actions';
 import { RuleFormType, RuleFormValues } from '../../types/rule-form';
@@ -110,7 +112,13 @@ export const AlertRuleForm: FC<Props> = ({ existing }) => {
       <form onSubmit={(e) => e.preventDefault()} className={styles.form}>
         <PageToolbar title={`${existing ? 'Edit' : 'Create'} alert rule`} pageIcon="bell">
           <Link to={returnTo}>
-            <Button variant="secondary" disabled={submitState.loading} type="button" fill="outline">
+            <Button
+              variant="secondary"
+              disabled={submitState.loading}
+              type="button"
+              fill="outline"
+              onClick={() => logInfo(LogMessages.cancelSavingAlertRule)}
+            >
               Cancel
             </Button>
           </Link>
diff --git a/public/app/features/alerting/unified/components/rules/NoRulesCTA.tsx b/public/app/features/alerting/unified/components/rules/NoRulesCTA.tsx
index b90632070f1..03ed69d6cf4 100644
--- a/public/app/features/alerting/unified/components/rules/NoRulesCTA.tsx
+++ b/public/app/features/alerting/unified/components/rules/NoRulesCTA.tsx
@@ -1,8 +1,10 @@
 import React, { FC } from 'react';
 
+import { logInfo } from '@grafana/runtime';
 import { CallToActionCard } from '@grafana/ui';
 import EmptyListCTA from 'app/core/components/EmptyListCTA/EmptyListCTA';
 
+import { LogMessages } from '../../Analytics';
 import { useRulesAccess } from '../../utils/accessControlHooks';
 
 export const NoRulesSplash: FC = () => {
@@ -19,6 +21,7 @@ export const NoRulesSplash: FC = () => {
         proTipLink="https://grafana.com/docs/"
         proTipLinkTitle="Learn more"
         proTipTarget="_blank"
+        onClick={() => logInfo(LogMessages.alertRuleFromScratch)}
       />
     );
   }
diff --git a/public/app/features/alerting/unified/components/rules/RulesFilter.test.tsx b/public/app/features/alerting/unified/components/rules/RulesFilter.test.tsx
new file mode 100644
index 00000000000..4f7b1877828
--- /dev/null
+++ b/public/app/features/alerting/unified/components/rules/RulesFilter.test.tsx
@@ -0,0 +1,40 @@
+import { render, screen } from '@testing-library/react';
+import userEvent from '@testing-library/user-event';
+import React from 'react';
+
+import { logInfo } from '@grafana/runtime';
+
+import { LogMessages } from '../../Analytics';
+
+import RulesFilter from './RulesFilter';
+
+jest.mock('@grafana/runtime', () => {
+  const original = jest.requireActual('@grafana/runtime');
+  return {
+    ...original,
+    logInfo: jest.fn(),
+    DataSourcePicker: () => <></>,
+  };
+});
+
+jest.mock('react-router-dom', () => ({
+  useLocation: () => ({
+    pathname: 'localhost:3000/example/path',
+  }),
+}));
+
+jest.mock('../../utils/misc', () => ({
+  getFiltersFromUrlParams: jest.fn(() => ({ dataSource: {}, alertState: {}, queryString: '', ruleType: '' })),
+}));
+
+describe('Analytics', () => {
+  it('Sends log info when clicking alert state filters', async () => {
+    render(<RulesFilter />);
+
+    const button = screen.getByText('Pending');
+
+    await userEvent.click(button);
+
+    expect(logInfo).toHaveBeenCalledWith(LogMessages.clickingAlertStateFilters);
+  });
+});
diff --git a/public/app/features/alerting/unified/components/rules/RulesFilter.tsx b/public/app/features/alerting/unified/components/rules/RulesFilter.tsx
index 5b2d767c042..7a85d505bc4 100644
--- a/public/app/features/alerting/unified/components/rules/RulesFilter.tsx
+++ b/public/app/features/alerting/unified/components/rules/RulesFilter.tsx
@@ -3,11 +3,12 @@ import { debounce } from 'lodash';
 import React, { FormEvent, useState } from 'react';
 
 import { DataSourceInstanceSettings, GrafanaTheme, SelectableValue } from '@grafana/data';
-import { DataSourcePicker } from '@grafana/runtime';
+import { DataSourcePicker, logInfo } from '@grafana/runtime';
 import { Button, Field, Icon, Input, Label, RadioButtonGroup, Stack, Tooltip, useStyles } from '@grafana/ui';
 import { useQueryParams } from 'app/core/hooks/useQueryParams';
 import { PromAlertingRuleState, PromRuleType } from 'app/types/unified-alerting-dto';
 
+import { LogMessages } from '../../Analytics';
 import { getFiltersFromUrlParams } from '../../utils/misc';
 import { alertStateToReadable } from '../../utils/rules';
 
@@ -69,6 +70,7 @@ const RulesFilter = () => {
   }, 600);
 
   const handleAlertStateChange = (value: string) => {
+    logInfo(LogMessages.clickingAlertStateFilters);
     setQueryParams({ alertState: value });
   };
 
diff --git a/public/app/features/alerting/unified/state/actions.ts b/public/app/features/alerting/unified/state/actions.ts
index 3043cfede1e..8d3d59a98a2 100644
--- a/public/app/features/alerting/unified/state/actions.ts
+++ b/public/app/features/alerting/unified/state/actions.ts
@@ -1,7 +1,7 @@
 import { createAsyncThunk } from '@reduxjs/toolkit';
 import { isEmpty } from 'lodash';
 
-import { locationService } from '@grafana/runtime';
+import { locationService, logInfo } from '@grafana/runtime';
 import {
   AlertmanagerAlert,
   AlertManagerCortexConfig,
@@ -32,6 +32,7 @@ import {
 } from 'app/types/unified-alerting-dto';
 
 import { backendSrv } from '../../../../core/services/backend_srv';
+import { LogMessages } from '../Analytics';
 import {
   addAlertManagers,
   createOrUpdateSilence,
@@ -422,6 +423,9 @@ export const saveRuleFormAction = createAsyncThunk(
           } else {
             throw new Error('Unexpected rule form type');
           }
+
+          logInfo(LogMessages.successSavingAlertRule);
+
           if (redirectOnSave) {
             locationService.push(redirectOnSave);
           } else {