diff --git a/pkg/api/http_server.go b/pkg/api/http_server.go
index f218a72d893..15a75846c23 100644
--- a/pkg/api/http_server.go
+++ b/pkg/api/http_server.go
@@ -16,6 +16,7 @@ import (
 	"github.com/grafana/grafana/pkg/bus"
 	"github.com/grafana/grafana/pkg/middleware/csrf"
 	"github.com/grafana/grafana/pkg/services/auth"
+	"github.com/grafana/grafana/pkg/services/authn"
 	"github.com/grafana/grafana/pkg/services/folder"
 	"github.com/grafana/grafana/pkg/services/oauthtoken"
 	"github.com/grafana/grafana/pkg/services/querylibrary"
@@ -211,6 +212,7 @@ type HTTPServer struct {
 	tagService             tag.Service
 	oauthTokenService      oauthtoken.OAuthTokenService
 	statsService           stats.Service
+	authnService           authn.Service
 }
 
 type ServerOptions struct {
@@ -253,7 +255,7 @@ func ProvideHTTPServer(opts ServerOptions, cfg *setting.Cfg, routeRegister routi
 	accesscontrolService accesscontrol.Service, dashboardThumbsService thumbs.DashboardThumbService, navTreeService navtree.Service,
 	annotationRepo annotations.Repository, tagService tag.Service, searchv2HTTPService searchV2.SearchHTTPService,
 	queryLibraryHTTPService querylibrary.HTTPService, queryLibraryService querylibrary.Service, oauthTokenService oauthtoken.OAuthTokenService,
-	statsService stats.Service,
+	statsService stats.Service, authnService authn.Service,
 	k8saccess k8saccess.K8SAccess, // required so that the router is registered
 ) (*HTTPServer, error) {
 	web.Env = cfg.Env
@@ -360,6 +362,7 @@ func ProvideHTTPServer(opts ServerOptions, cfg *setting.Cfg, routeRegister routi
 		QueryLibraryService:          queryLibraryService,
 		oauthTokenService:            oauthTokenService,
 		statsService:                 statsService,
+		authnService:                 authnService,
 	}
 	if hs.Listener != nil {
 		hs.log.Debug("Using provided listener")
diff --git a/pkg/api/login.go b/pkg/api/login.go
index 1ed59213fbe..74d76373081 100644
--- a/pkg/api/login.go
+++ b/pkg/api/login.go
@@ -17,6 +17,8 @@ import (
 	"github.com/grafana/grafana/pkg/middleware/cookies"
 	"github.com/grafana/grafana/pkg/models"
 	"github.com/grafana/grafana/pkg/services/auth"
+	"github.com/grafana/grafana/pkg/services/authn"
+	"github.com/grafana/grafana/pkg/services/featuremgmt"
 	loginService "github.com/grafana/grafana/pkg/services/login"
 	"github.com/grafana/grafana/pkg/services/secrets"
 	"github.com/grafana/grafana/pkg/services/user"
@@ -167,6 +169,34 @@ func (hs *HTTPServer) LoginAPIPing(c *models.ReqContext) response.Response {
 }
 
 func (hs *HTTPServer) LoginPost(c *models.ReqContext) response.Response {
+	if hs.Features.IsEnabled(featuremgmt.FlagAuthnService) {
+		identity, err := hs.authnService.Login(c.Req.Context(), authn.ClientForm, &authn.Request{HTTPRequest: c.Req, Resp: c.Resp})
+		if err != nil {
+			tokenErr := &auth.CreateTokenErr{}
+			if errors.As(err, &tokenErr) {
+				return response.Error(tokenErr.StatusCode, tokenErr.ExternalErr, tokenErr.InternalErr)
+			}
+			return response.Err(err)
+		}
+
+		cookies.WriteSessionCookie(c, hs.Cfg, identity.SessionToken.UnhashedToken, hs.Cfg.LoginMaxLifetime)
+		result := map[string]interface{}{
+			"message": "Logged in",
+		}
+
+		if redirectTo := c.GetCookie("redirect_to"); len(redirectTo) > 0 {
+			if err := hs.ValidateRedirectTo(redirectTo); err == nil {
+				result["redirectUrl"] = redirectTo
+			} else {
+				c.Logger.Info("Ignored invalid redirect_to cookie value.", "url", redirectTo)
+			}
+			cookies.DeleteCookie(c.Resp, "redirect_to", hs.CookieOptionsFromCfg)
+		}
+
+		metrics.MApiLoginPost.Inc()
+		return response.JSON(http.StatusOK, result)
+	}
+
 	cmd := dtos.LoginCommand{}
 	if err := web.Bind(c.Req, &cmd); err != nil {
 		return response.Error(http.StatusBadRequest, "bad login data", err)
diff --git a/pkg/api/login_test.go b/pkg/api/login_test.go
index ea30addb451..9e09ba3deaa 100644
--- a/pkg/api/login_test.go
+++ b/pkg/api/login_test.go
@@ -12,9 +12,6 @@ import (
 	"strings"
 	"testing"
 
-	"github.com/stretchr/testify/assert"
-	"github.com/stretchr/testify/require"
-
 	"github.com/grafana/grafana/pkg/api/dtos"
 	"github.com/grafana/grafana/pkg/api/response"
 	"github.com/grafana/grafana/pkg/api/routing"
@@ -24,6 +21,7 @@ import (
 	"github.com/grafana/grafana/pkg/login/social"
 	"github.com/grafana/grafana/pkg/models"
 	"github.com/grafana/grafana/pkg/services/auth/authtest"
+	"github.com/grafana/grafana/pkg/services/featuremgmt"
 	"github.com/grafana/grafana/pkg/services/hooks"
 	"github.com/grafana/grafana/pkg/services/licensing"
 	loginservice "github.com/grafana/grafana/pkg/services/login"
@@ -33,6 +31,8 @@ import (
 	secretsManager "github.com/grafana/grafana/pkg/services/secrets/manager"
 	"github.com/grafana/grafana/pkg/services/user"
 	"github.com/grafana/grafana/pkg/setting"
+	"github.com/stretchr/testify/assert"
+	"github.com/stretchr/testify/require"
 )
 
 func fakeSetIndexViewData(t *testing.T) {
@@ -324,6 +324,7 @@ func TestLoginPostRedirect(t *testing.T) {
 		HooksService:     &hooks.HooksService{},
 		License:          &licensing.OSSLicensingService{},
 		AuthTokenService: authtest.NewFakeUserAuthTokenService(),
+		Features:         featuremgmt.WithFeatures(),
 	}
 	hs.Cfg.CookieSecure = true
 
@@ -603,6 +604,7 @@ func TestLoginPostRunLokingHook(t *testing.T) {
 		Cfg:              setting.NewCfg(),
 		License:          &licensing.OSSLicensingService{},
 		AuthTokenService: authtest.NewFakeUserAuthTokenService(),
+		Features:         featuremgmt.WithFeatures(),
 		HooksService:     hookService,
 	}
 
diff --git a/pkg/services/authn/authn.go b/pkg/services/authn/authn.go
index a6394b77308..5537e7e8998 100644
--- a/pkg/services/authn/authn.go
+++ b/pkg/services/authn/authn.go
@@ -24,6 +24,7 @@ const (
 	ClientJWT       = "auth.client.jwt"
 	ClientRender    = "auth.client.render"
 	ClientSession   = "auth.client.session"
+	ClientForm      = "auth.client.form"
 )
 
 const (
diff --git a/pkg/services/authn/authnimpl/service.go b/pkg/services/authn/authnimpl/service.go
index 9a874c33c41..ae93c60aa65 100644
--- a/pkg/services/authn/authnimpl/service.go
+++ b/pkg/services/authn/authnimpl/service.go
@@ -65,18 +65,23 @@ func ProvideService(
 	}
 
 	var passwordClients []authn.PasswordClient
-
 	if !s.cfg.DisableLogin {
 		passwordClients = append(passwordClients, clients.ProvideGrafana(userService))
 	}
-
 	if s.cfg.LDAPEnabled {
 		passwordClients = append(passwordClients, clients.ProvideLDAP(cfg))
 	}
 
-	// only configure basic auth client if it is enabled, and we have at least one password client enabled
-	if s.cfg.BasicAuthEnabled && len(passwordClients) > 0 {
-		s.clients[authn.ClientBasic] = clients.ProvideBasic(loginAttempts, passwordClients...)
+	// if we have password clients configure check if basic auth or form auth is enabled
+	if len(passwordClients) > 0 {
+		passwordClient := clients.ProvidePassword(loginAttempts, passwordClients...)
+		if s.cfg.BasicAuthEnabled {
+			s.clients[authn.ClientBasic] = clients.ProvideBasic(passwordClient)
+		}
+		// FIXME (kalleep): Remove the global variable and stick it into cfg
+		if !setting.DisableLoginForm {
+			s.clients[authn.ClientForm] = clients.ProvideForm(passwordClient)
+		}
 	}
 
 	if s.cfg.JWTAuthEnabled {
@@ -128,6 +133,8 @@ func (s *Service) Authenticate(ctx context.Context, client string, r *authn.Requ
 		return nil, true, err
 	}
 
+	// FIXME (kalleep): Handle disabled identities
+
 	for _, hook := range s.postAuthHooks {
 		if err := hook(ctx, identity, r); err != nil {
 			s.log.FromContext(ctx).Warn("post auth hook failed", "error", err, "id", identity)
diff --git a/pkg/services/authn/clients/basic.go b/pkg/services/authn/clients/basic.go
index e3fcf608908..4c8c0c529cf 100644
--- a/pkg/services/authn/clients/basic.go
+++ b/pkg/services/authn/clients/basic.go
@@ -2,30 +2,25 @@ package clients
 
 import (
 	"context"
-	"errors"
 	"strings"
 
 	"github.com/grafana/grafana/pkg/services/authn"
-	"github.com/grafana/grafana/pkg/services/loginattempt"
 	"github.com/grafana/grafana/pkg/util"
 	"github.com/grafana/grafana/pkg/util/errutil"
-	"github.com/grafana/grafana/pkg/web"
 )
 
 var (
 	errDecodingBasicAuthHeader = errutil.NewBase(errutil.StatusBadRequest, "basic-auth.invalid-header", errutil.WithPublicMessage("Invalid Basic Auth Header"))
-	errBasicAuthCredentials    = errutil.NewBase(errutil.StatusUnauthorized, "basic-auth.invalid-credentials", errutil.WithPublicMessage("Invalid username or password"))
 )
 
 var _ authn.Client = new(Basic)
 
-func ProvideBasic(loginAttempts loginattempt.Service, clients ...authn.PasswordClient) *Basic {
-	return &Basic{clients, loginAttempts}
+func ProvideBasic(client authn.PasswordClient) *Basic {
+	return &Basic{client}
 }
 
 type Basic struct {
-	clients       []authn.PasswordClient
-	loginAttempts loginattempt.Service
+	client authn.PasswordClient
 }
 
 func (c *Basic) Authenticate(ctx context.Context, r *authn.Request) (*authn.Identity, error) {
@@ -34,44 +29,10 @@ func (c *Basic) Authenticate(ctx context.Context, r *authn.Request) (*authn.Iden
 		return nil, errDecodingBasicAuthHeader.Errorf("failed to decode basic auth header: %w", err)
 	}
 
-	r.SetMeta(authn.MetaKeyUsername, username)
-
-	ok, err := c.loginAttempts.Validate(ctx, username)
-	if err != nil {
-		return nil, err
-	}
-	if !ok {
-		return nil, errBasicAuthCredentials.Errorf("too many consecutive incorrect login attempts for user - login for user temporarily blocked")
-	}
-
-	if len(password) == 0 {
-		return nil, errBasicAuthCredentials.Errorf("no password provided")
-	}
-
-	for _, pwClient := range c.clients {
-		identity, err := pwClient.AuthenticatePassword(ctx, r, username, password)
-		if err != nil {
-			if errors.Is(err, errIdentityNotFound) {
-				// continue to next password client if identity could not be found
-				continue
-			}
-			if errors.Is(err, errInvalidPassword) {
-				// only add login attempt if identity was found but the provided password was invalid
-				_ = c.loginAttempts.Add(ctx, username, web.RemoteAddr(r.HTTPRequest))
-			}
-			return nil, errBasicAuthCredentials.Errorf("failed to authenticate identity: %w", err)
-		}
-
-		return identity, nil
-	}
-
-	return nil, errBasicAuthCredentials.Errorf("failed to authenticate identity using basic auth")
+	return c.client.AuthenticatePassword(ctx, r, username, password)
 }
 
 func (c *Basic) Test(ctx context.Context, r *authn.Request) bool {
-	if len(c.clients) == 0 {
-		return false
-	}
 	return looksLikeBasicAuthRequest(r)
 }
 
diff --git a/pkg/services/authn/clients/basic_test.go b/pkg/services/authn/clients/basic_test.go
index 1f61ade0dc7..81b974ee20d 100644
--- a/pkg/services/authn/clients/basic_test.go
+++ b/pkg/services/authn/clients/basic_test.go
@@ -7,7 +7,6 @@ import (
 
 	"github.com/grafana/grafana/pkg/services/authn"
 	"github.com/grafana/grafana/pkg/services/authn/authntest"
-	"github.com/grafana/grafana/pkg/services/loginattempt/loginattempttest"
 	"github.com/stretchr/testify/assert"
 )
 
@@ -15,8 +14,7 @@ func TestBasic_Authenticate(t *testing.T) {
 	type TestCase struct {
 		desc             string
 		req              *authn.Request
-		blockLogin       bool
-		clients          []authn.PasswordClient
+		client           authn.PasswordClient
 		expectedErr      error
 		expectedIdentity *authn.Identity
 	}
@@ -25,40 +23,19 @@ func TestBasic_Authenticate(t *testing.T) {
 		{
 			desc:             "should success when password client return identity",
 			req:              &authn.Request{HTTPRequest: &http.Request{Header: map[string][]string{authorizationHeaderName: {encodeBasicAuth("user", "password")}}}},
-			clients:          []authn.PasswordClient{authntest.FakePasswordClient{ExpectedIdentity: &authn.Identity{ID: "user:1"}}},
+			client:           authntest.FakePasswordClient{ExpectedIdentity: &authn.Identity{ID: "user:1"}},
 			expectedIdentity: &authn.Identity{ID: "user:1"},
 		},
 		{
-			desc:             "should success when found in second client",
-			req:              &authn.Request{HTTPRequest: &http.Request{Header: map[string][]string{authorizationHeaderName: {encodeBasicAuth("user", "password")}}}},
-			clients:          []authn.PasswordClient{authntest.FakePasswordClient{ExpectedErr: errIdentityNotFound}, authntest.FakePasswordClient{ExpectedIdentity: &authn.Identity{ID: "user:2"}}},
-			expectedIdentity: &authn.Identity{ID: "user:2"},
-		},
-		{
-			desc:        "should fail for empty password",
-			req:         &authn.Request{HTTPRequest: &http.Request{Header: map[string][]string{authorizationHeaderName: {encodeBasicAuth("user", "")}}}},
-			expectedErr: errBasicAuthCredentials,
-		},
-		{
-			desc:        "should if login is blocked by to many attempts",
-			req:         &authn.Request{HTTPRequest: &http.Request{Header: map[string][]string{authorizationHeaderName: {encodeBasicAuth("user", "")}}}},
-			blockLogin:  true,
-			expectedErr: errBasicAuthCredentials,
-		},
-		{
-			desc:        "should fail when not found in any clients",
-			req:         &authn.Request{HTTPRequest: &http.Request{Header: map[string][]string{authorizationHeaderName: {encodeBasicAuth("user", "password")}}}},
-			clients:     []authn.PasswordClient{authntest.FakePasswordClient{ExpectedErr: errIdentityNotFound}, authntest.FakePasswordClient{ExpectedErr: errIdentityNotFound}},
-			expectedErr: errBasicAuthCredentials,
+			desc:        "should fail when basic auth header could not be decoded",
+			req:         &authn.Request{HTTPRequest: &http.Request{Header: map[string][]string{authorizationHeaderName: {}}}},
+			expectedErr: errDecodingBasicAuthHeader,
 		},
 	}
 
 	for _, tt := range tests {
 		t.Run(tt.desc, func(t *testing.T) {
-			c := ProvideBasic(
-				loginattempttest.FakeLoginAttemptService{ExpectedValid: !tt.blockLogin},
-				tt.clients...,
-			)
+			c := ProvideBasic(tt.client)
 
 			identity, err := c.Authenticate(context.Background(), tt.req)
 			if tt.expectedErr != nil {
@@ -74,10 +51,9 @@ func TestBasic_Authenticate(t *testing.T) {
 
 func TestBasic_Test(t *testing.T) {
 	type TestCase struct {
-		desc      string
-		req       *authn.Request
-		noClients bool
-		expected  bool
+		desc     string
+		req      *authn.Request
+		expected bool
 	}
 
 	tests := []TestCase{
@@ -92,18 +68,6 @@ func TestBasic_Test(t *testing.T) {
 			},
 			expected: true,
 		},
-		{
-			desc: "should fail when no password client is configured",
-			req: &authn.Request{
-				HTTPRequest: &http.Request{
-					Header: map[string][]string{
-						authorizationHeaderName: {encodeBasicAuth("user", "password")},
-					},
-				},
-			},
-			noClients: true,
-			expected:  false,
-		},
 		{
 			desc: "should fail when no http request is passed",
 			req:  &authn.Request{},
@@ -124,10 +88,7 @@ func TestBasic_Test(t *testing.T) {
 
 	for _, tt := range tests {
 		t.Run(tt.desc, func(t *testing.T) {
-			c := ProvideBasic(loginattempttest.FakeLoginAttemptService{}, authntest.FakePasswordClient{})
-			if tt.noClients {
-				c.clients = nil
-			}
+			c := ProvideBasic(authntest.FakePasswordClient{})
 			assert.Equal(t, tt.expected, c.Test(context.Background(), tt.req))
 		})
 	}
diff --git a/pkg/services/authn/clients/constants.go b/pkg/services/authn/clients/constants.go
index d0c2f477f31..0d8734c61fa 100644
--- a/pkg/services/authn/clients/constants.go
+++ b/pkg/services/authn/clients/constants.go
@@ -10,5 +10,4 @@ const (
 
 var (
 	errIdentityNotFound = errutil.NewBase(errutil.StatusNotFound, "identity.not-found")
-	errInvalidPassword  = errutil.NewBase(errutil.StatusBadRequest, "identity.invalid-password", errutil.WithPublicMessage("Invalid password or username"))
 )
diff --git a/pkg/services/authn/clients/form.go b/pkg/services/authn/clients/form.go
new file mode 100644
index 00000000000..f8e4de8bdb0
--- /dev/null
+++ b/pkg/services/authn/clients/form.go
@@ -0,0 +1,42 @@
+package clients
+
+import (
+	"context"
+
+	"github.com/grafana/grafana/pkg/services/authn"
+	"github.com/grafana/grafana/pkg/util/errutil"
+	"github.com/grafana/grafana/pkg/web"
+)
+
+var (
+	errBadForm = errutil.NewBase(errutil.StatusBadRequest, "form-auth.invalid", errutil.WithPublicMessage("bad login data"))
+)
+
+var _ authn.Client = new(Form)
+
+func ProvideForm(client authn.PasswordClient) *Form {
+	return &Form{client}
+}
+
+type Form struct {
+	client authn.PasswordClient
+}
+
+type loginForm struct {
+	Username string `json:"user" binding:"Required"`
+	Password string `json:"password" binding:"Required"`
+}
+
+func (f *Form) Authenticate(ctx context.Context, r *authn.Request) (*authn.Identity, error) {
+	form := loginForm{}
+	if err := web.Bind(r.HTTPRequest, &form); err != nil {
+		return nil, errBadForm.Errorf("failed to parse request: %w", err)
+	}
+	return f.client.AuthenticatePassword(ctx, r, form.Username, form.Password)
+}
+
+func (f *Form) Test(ctx context.Context, r *authn.Request) bool {
+	// FIXME: How should we detect this??
+	// Maybe create client test interface and not all clients has to implement this??
+	return true
+}
diff --git a/pkg/services/authn/clients/form_test.go b/pkg/services/authn/clients/form_test.go
new file mode 100644
index 00000000000..6c3c0b30f9e
--- /dev/null
+++ b/pkg/services/authn/clients/form_test.go
@@ -0,0 +1,48 @@
+package clients
+
+import (
+	"context"
+	"io"
+	"net/http"
+	"strings"
+	"testing"
+
+	"github.com/stretchr/testify/assert"
+
+	"github.com/grafana/grafana/pkg/services/authn"
+	"github.com/grafana/grafana/pkg/services/authn/authntest"
+)
+
+func TestForm_Authenticate(t *testing.T) {
+	type testCase struct {
+		desc        string
+		req         *authn.Request
+		expectedErr error
+	}
+
+	tests := []testCase{
+		{
+			desc: "should success on valid request",
+			req: &authn.Request{HTTPRequest: &http.Request{
+				Header: map[string][]string{"Content-Type": {"application/json"}},
+				Body:   io.NopCloser(strings.NewReader(`{"user": "test", "password": "test"}`)),
+			}},
+		},
+		{
+			desc: "should return error for bad request",
+			req: &authn.Request{HTTPRequest: &http.Request{
+				Header: map[string][]string{"Content-Type": {"application/json"}},
+				Body:   io.NopCloser(strings.NewReader(`{}`)),
+			}},
+			expectedErr: errBadForm,
+		},
+	}
+
+	for _, tt := range tests {
+		t.Run(tt.desc, func(t *testing.T) {
+			c := ProvideForm(&authntest.FakePasswordClient{})
+			_, err := c.Authenticate(context.Background(), tt.req)
+			assert.ErrorIs(t, err, tt.expectedErr)
+		})
+	}
+}
diff --git a/pkg/services/authn/clients/ldap.go b/pkg/services/authn/clients/ldap.go
index 364be4bb65b..0a4a9bfbf8a 100644
--- a/pkg/services/authn/clients/ldap.go
+++ b/pkg/services/authn/clients/ldap.go
@@ -28,6 +28,7 @@ func (c *LDAP) AuthenticatePassword(ctx context.Context, r *authn.Request, usern
 	})
 
 	if errors.Is(err, multildap.ErrCouldNotFindUser) {
+		// FIXME: disable user in grafana if not found
 		return nil, errIdentityNotFound.Errorf("no user found: %w", err)
 	}
 
@@ -35,7 +36,6 @@ func (c *LDAP) AuthenticatePassword(ctx context.Context, r *authn.Request, usern
 	r.SetMeta(authn.MetaKeyAuthModule, "ldap")
 
 	if errors.Is(err, multildap.ErrInvalidCredentials) {
-		// FIXME: disable user in grafana if not found
 		return nil, errInvalidPassword.Errorf("invalid password: %w", err)
 	}
 
diff --git a/pkg/services/authn/clients/password.go b/pkg/services/authn/clients/password.go
new file mode 100644
index 00000000000..50e76b4c35f
--- /dev/null
+++ b/pkg/services/authn/clients/password.go
@@ -0,0 +1,67 @@
+package clients
+
+import (
+	"context"
+	"errors"
+
+	"github.com/grafana/grafana/pkg/services/authn"
+	"github.com/grafana/grafana/pkg/services/loginattempt"
+	"github.com/grafana/grafana/pkg/util/errutil"
+	"github.com/grafana/grafana/pkg/web"
+)
+
+var (
+	errEmptyPassword       = errutil.NewBase(errutil.StatusBadRequest, "password-auth.empty", errutil.WithPublicMessage("Invalid username or password"))
+	errPasswordAuthFailed  = errutil.NewBase(errutil.StatusBadRequest, "password-auth.failed", errutil.WithPublicMessage("Invalid username or password"))
+	errInvalidPassword     = errutil.NewBase(errutil.StatusBadRequest, "password-auth.invalid", errutil.WithPublicMessage("Invalid password or username"))
+	errLoginAttemptBlocked = errutil.NewBase(errutil.StatusUnauthorized, "login-attempt.blocked", errutil.WithPublicMessage("Invalid username or password"))
+)
+
+var _ authn.PasswordClient = new(Password)
+
+func ProvidePassword(loginAttempts loginattempt.Service, clients ...authn.PasswordClient) *Password {
+	return &Password{loginAttempts, clients}
+}
+
+type Password struct {
+	loginAttempts loginattempt.Service
+	clients       []authn.PasswordClient
+}
+
+func (c *Password) AuthenticatePassword(ctx context.Context, r *authn.Request, username, password string) (*authn.Identity, error) {
+	r.SetMeta(authn.MetaKeyUsername, username)
+
+	ok, err := c.loginAttempts.Validate(ctx, username)
+	if err != nil {
+		return nil, err
+	}
+	if !ok {
+		return nil, errLoginAttemptBlocked.Errorf("too many consecutive incorrect login attempts for user - login for user temporarily blocked")
+	}
+
+	if len(password) == 0 {
+		return nil, errEmptyPassword.Errorf("no password provided")
+	}
+
+	var clientErr error
+	for _, pwClient := range c.clients {
+		var identity *authn.Identity
+		identity, clientErr = pwClient.AuthenticatePassword(ctx, r, username, password)
+		// for invalid password or if the identity is not found by a client continue to next one
+		if errors.Is(clientErr, errInvalidPassword) || errors.Is(clientErr, errIdentityNotFound) {
+			continue
+		}
+
+		if clientErr != nil {
+			return nil, errPasswordAuthFailed.Errorf("failed to authenticate identity: %w", clientErr)
+		}
+
+		return identity, nil
+	}
+
+	if errors.Is(clientErr, errInvalidPassword) {
+		_ = c.loginAttempts.Add(ctx, username, web.RemoteAddr(r.HTTPRequest))
+	}
+
+	return nil, errPasswordAuthFailed.Errorf("failed to authenticate identity: %w", clientErr)
+}
diff --git a/pkg/services/authn/clients/password_test.go b/pkg/services/authn/clients/password_test.go
new file mode 100644
index 00000000000..e064265e90a
--- /dev/null
+++ b/pkg/services/authn/clients/password_test.go
@@ -0,0 +1,82 @@
+package clients
+
+import (
+	"context"
+	"testing"
+
+	"github.com/grafana/grafana/pkg/services/loginattempt/loginattempttest"
+	"github.com/stretchr/testify/assert"
+
+	"github.com/grafana/grafana/pkg/services/authn"
+	"github.com/grafana/grafana/pkg/services/authn/authntest"
+)
+
+func TestPassword_AuthenticatePassword(t *testing.T) {
+	type TestCase struct {
+		desc             string
+		username         string
+		password         string
+		req              *authn.Request
+		blockLogin       bool
+		clients          []authn.PasswordClient
+		expectedErr      error
+		expectedIdentity *authn.Identity
+	}
+
+	tests := []TestCase{
+		{
+			desc:             "should success when password client return identity",
+			username:         "test",
+			password:         "test",
+			req:              &authn.Request{},
+			clients:          []authn.PasswordClient{authntest.FakePasswordClient{ExpectedIdentity: &authn.Identity{ID: "user:1"}}},
+			expectedIdentity: &authn.Identity{ID: "user:1"},
+		},
+		{
+			desc:             "should success when found in second client",
+			username:         "test",
+			password:         "test",
+			req:              &authn.Request{},
+			clients:          []authn.PasswordClient{authntest.FakePasswordClient{ExpectedErr: errIdentityNotFound}, authntest.FakePasswordClient{ExpectedIdentity: &authn.Identity{ID: "user:2"}}},
+			expectedIdentity: &authn.Identity{ID: "user:2"},
+		},
+		{
+			desc:        "should fail for empty password",
+			username:    "test",
+			password:    "",
+			req:         &authn.Request{},
+			expectedErr: errEmptyPassword,
+		},
+		{
+			desc:        "should if login is blocked by to many attempts",
+			username:    "test",
+			password:    "test",
+			req:         &authn.Request{},
+			blockLogin:  true,
+			expectedErr: errLoginAttemptBlocked,
+		},
+		{
+			desc:        "should fail when not found in any clients",
+			username:    "test",
+			password:    "test",
+			req:         &authn.Request{},
+			clients:     []authn.PasswordClient{authntest.FakePasswordClient{ExpectedErr: errIdentityNotFound}, authntest.FakePasswordClient{ExpectedErr: errIdentityNotFound}},
+			expectedErr: errPasswordAuthFailed,
+		},
+	}
+
+	for _, tt := range tests {
+		t.Run(tt.desc, func(t *testing.T) {
+			c := ProvidePassword(loginattempttest.FakeLoginAttemptService{ExpectedValid: !tt.blockLogin}, tt.clients...)
+
+			identity, err := c.AuthenticatePassword(context.Background(), tt.req, tt.username, tt.password)
+			if tt.expectedErr != nil {
+				assert.ErrorIs(t, err, tt.expectedErr)
+				assert.Nil(t, identity)
+			} else {
+				assert.NoError(t, err)
+				assert.EqualValues(t, *tt.expectedIdentity, *identity)
+			}
+		})
+	}
+}