diff --git a/public/app/core/components/Breadcrumbs/utils.test.ts b/public/app/core/components/Breadcrumbs/utils.test.ts
index bc76522cb2b..86d932fb32b 100644
--- a/public/app/core/components/Breadcrumbs/utils.test.ts
+++ b/public/app/core/components/Breadcrumbs/utils.test.ts
@@ -141,5 +141,28 @@ describe('breadcrumb utils', () => {
         { text: 'My page', href: '/my-page' },
       ]);
     });
+
+    it('does not ignore duplicates with different text', () => {
+      const pageNav: NavModelItem = {
+        text: 'My page',
+        url: '/my-page',
+        parentItem: {
+          text: 'Another section',
+          // same url as section nav, but this one should win/overwrite it
+          url: '/my-section?from=1h&to=now',
+        },
+      };
+
+      const sectionNav: NavModelItem = {
+        text: 'My section',
+        url: '/my-section',
+      };
+
+      expect(buildBreadcrumbs(sectionNav, pageNav, mockHomeNav)).toEqual([
+        { text: 'My section', href: '/my-section' },
+        { text: 'Another section', href: '/my-section?from=1h&to=now' },
+        { text: 'My page', href: '/my-page' },
+      ]);
+    });
   });
 });
diff --git a/public/app/core/components/Breadcrumbs/utils.ts b/public/app/core/components/Breadcrumbs/utils.ts
index 4537585ca89..be1d1c31d3e 100644
--- a/public/app/core/components/Breadcrumbs/utils.ts
+++ b/public/app/core/components/Breadcrumbs/utils.ts
@@ -7,6 +7,7 @@ export function buildBreadcrumbs(sectionNav: NavModelItem, pageNav?: NavModelIte
   const crumbs: Breadcrumb[] = [];
   let foundHome = false;
   let lastPath: string | undefined = undefined;
+  let lastText: string | undefined = undefined;
 
   function addCrumbs(node: NavModelItem) {
     if (foundHome) {
@@ -33,10 +34,14 @@ export function buildBreadcrumbs(sectionNav: NavModelItem, pageNav?: NavModelIte
 
     // This enabled app plugins to control breadcrumbs of their root pages
     const isSamePathAsLastBreadcrumb = urlToMatch.length > 0 && lastPath === urlToMatch;
+    const isSameTextAsLastBreadcrumb = node.text === lastText;
+
     // Remember this path for the next breadcrumb
     lastPath = urlToMatch;
+    lastText = node.text;
 
-    if (!node.hideFromBreadcrumbs && !isSamePathAsLastBreadcrumb) {
+    const shouldMergeBreadcrumb = isSamePathAsLastBreadcrumb && isSameTextAsLastBreadcrumb;
+    if (!node.hideFromBreadcrumbs && !shouldMergeBreadcrumb) {
       crumbs.unshift({ text: node.text, href: node.url ?? '' });
     }