diff --git a/pkg/cmd/grafana-cli/commands/conflict_user_command_test.go b/pkg/cmd/grafana-cli/commands/conflict_user_command_test.go
index c51f181b116..e1c84b604be 100644
--- a/pkg/cmd/grafana-cli/commands/conflict_user_command_test.go
+++ b/pkg/cmd/grafana-cli/commands/conflict_user_command_test.go
@@ -99,7 +99,7 @@ func TestMergeUser(t *testing.T) {
 			t.Logf("testing getting user")
 			query := &models.GetUserByIdQuery{Id: userWithUpperCase.ID}
 			err = sqlStore.GetUserById(context.Background(), query)
-			require.Error(t, models.ErrUserNotFound, err)
+			require.Error(t, user.ErrUserNotFound, err)
 
 			testUser := &models.SignedInUser{
 				OrgId: testOrgID,
diff --git a/pkg/services/login/authinfoservice/database/stats.go b/pkg/services/login/authinfoservice/database/stats.go
new file mode 100644
index 00000000000..c34da9b34da
--- /dev/null
+++ b/pkg/services/login/authinfoservice/database/stats.go
@@ -0,0 +1,150 @@
+package database
+
+import (
+	"context"
+	"sync"
+	"time"
+
+	"github.com/grafana/grafana/pkg/services/sqlstore"
+	"github.com/grafana/grafana/pkg/services/sqlstore/db"
+	"github.com/prometheus/client_golang/prometheus"
+)
+
+type LoginStats struct {
+	DuplicateUserEntries int `xorm:"duplicate_user_entries"`
+	MixedCasedUsers      int `xorm:"mixed_cased_users"`
+}
+
+const (
+	ExporterName              = "grafana"
+	metricsCollectionInterval = time.Second * 60 * 4 // every 4 hours, indication of duplicate users
+)
+
+var (
+	// MStatDuplicateUserEntries is a indication metric gauge for number of users with duplicate emails or logins
+	MStatDuplicateUserEntries prometheus.Gauge
+
+	// MStatHasDuplicateEntries is a metric for if there is duplicate users
+	MStatHasDuplicateEntries prometheus.Gauge
+
+	// MStatMixedCasedUsers is a metric for if there is duplicate users
+	MStatMixedCasedUsers prometheus.Gauge
+
+	once        sync.Once
+	Initialised bool = false
+)
+
+func InitMetrics() {
+	once.Do(func() {
+		MStatDuplicateUserEntries = prometheus.NewGauge(prometheus.GaugeOpts{
+			Name:      "stat_users_total_duplicate_user_entries",
+			Help:      "total number of duplicate user entries by email or login",
+			Namespace: ExporterName,
+		})
+
+		MStatHasDuplicateEntries = prometheus.NewGauge(prometheus.GaugeOpts{
+			Name:      "stat_users_has_duplicate_user_entries",
+			Help:      "instance has duplicate user entries by email or login",
+			Namespace: ExporterName,
+		})
+
+		MStatMixedCasedUsers = prometheus.NewGauge(prometheus.GaugeOpts{
+			Name:      "stat_users_total_mixed_cased_users",
+			Help:      "total number of users with upper and lower case logins or emails",
+			Namespace: ExporterName,
+		})
+
+		prometheus.MustRegister(
+			MStatDuplicateUserEntries,
+			MStatHasDuplicateEntries,
+			MStatMixedCasedUsers,
+		)
+	})
+}
+
+func (s *AuthInfoStore) RunMetricsCollection(ctx context.Context) error {
+	if _, err := s.GetLoginStats(ctx); err != nil {
+		s.logger.Warn("Failed to get authinfo metrics", "error", err.Error())
+	}
+	updateStatsTicker := time.NewTicker(metricsCollectionInterval)
+	defer updateStatsTicker.Stop()
+
+	for {
+		select {
+		case <-updateStatsTicker.C:
+			if _, err := s.GetLoginStats(ctx); err != nil {
+				s.logger.Warn("Failed to get authinfo metrics", "error", err.Error())
+			}
+		case <-ctx.Done():
+			return ctx.Err()
+		}
+	}
+}
+
+func (s *AuthInfoStore) GetLoginStats(ctx context.Context) (LoginStats, error) {
+	var stats LoginStats
+	outerErr := s.sqlStore.WithDbSession(ctx, func(dbSession *sqlstore.DBSession) error {
+		rawSQL := `SELECT
+		(SELECT COUNT(*) FROM (` + s.duplicateUserEntriesSQL(ctx) + `) AS d WHERE (d.dup_login IS NOT NULL OR d.dup_email IS NOT NULL)) as duplicate_user_entries,
+		(SELECT COUNT(*) FROM (` + s.mixedCasedUsers(ctx) + `) AS mcu) AS mixed_cased_users
+		`
+		_, err := dbSession.SQL(rawSQL).Get(&stats)
+		return err
+	})
+	if outerErr != nil {
+		return stats, outerErr
+	}
+
+	// set prometheus metrics stats
+	MStatDuplicateUserEntries.Set(float64(stats.DuplicateUserEntries))
+	if stats.DuplicateUserEntries == 0 {
+		MStatHasDuplicateEntries.Set(float64(0))
+	} else {
+		MStatHasDuplicateEntries.Set(float64(1))
+	}
+
+	MStatMixedCasedUsers.Set(float64(stats.MixedCasedUsers))
+	return stats, nil
+}
+
+func (s *AuthInfoStore) CollectLoginStats(ctx context.Context) (map[string]interface{}, error) {
+	m := map[string]interface{}{}
+
+	loginStats, err := s.GetLoginStats(ctx)
+	if err != nil {
+		s.logger.Error("Failed to get login stats", "error", err)
+		return nil, err
+	}
+
+	m["stats.users.duplicate_user_entries"] = loginStats.DuplicateUserEntries
+	if loginStats.DuplicateUserEntries > 0 {
+		m["stats.users.has_duplicate_user_entries"] = 1
+	} else {
+		m["stats.users.has_duplicate_user_entries"] = 0
+	}
+
+	m["stats.users.mixed_cased_users"] = loginStats.MixedCasedUsers
+
+	return m, nil
+}
+
+func (s *AuthInfoStore) duplicateUserEntriesSQL(ctx context.Context) string {
+	userDialect := s.sqlStore.GetDialect().Quote("user")
+	// this query counts how many users have the same login or email.
+	// which might be confusing, but gives a good indication
+	// we want this query to not require too much cpu
+	sqlQuery := `SELECT
+		(SELECT login from ` + userDialect + ` WHERE (LOWER(login) = LOWER(u.login)) AND (login != u.login)) AS dup_login,
+		(SELECT email from ` + userDialect + ` WHERE (LOWER(email) = LOWER(u.email)) AND (email != u.email)) AS dup_email
+	FROM ` + userDialect + ` AS u`
+	return sqlQuery
+}
+
+func (s *AuthInfoStore) mixedCasedUsers(ctx context.Context) string {
+	userDialect := db.DB.GetDialect(s.sqlStore).Quote("user")
+	// this query counts how many users have upper case and lower case login or emails.
+	// why
+	// users login via IDP or service providers get upper cased domains at times :shrug:
+	sqlQuery := `SELECT login, email FROM ` + userDialect + ` WHERE (LOWER(login) != login OR lower(email) != email)`
+	return sqlQuery
+}