diff --git a/pkg/services/ngalert/notifier/channels_config/available_channels.go b/pkg/services/ngalert/notifier/channels_config/available_channels.go
index b05138a79c4..bf6d5811c32 100644
--- a/pkg/services/ngalert/notifier/channels_config/available_channels.go
+++ b/pkg/services/ngalert/notifier/channels_config/available_channels.go
@@ -267,6 +267,7 @@ func GetAvailableNotifiers() []*NotifierPlugin {
 					Description:  "Optional message. You can use templates to customize this field. Using a custom message will replace the default message",
 					Element:      ElementTypeTextArea,
 					PropertyName: "message",
+					Placeholder:  alertingTemplates.DefaultMessageEmbed,
 				},
 				{ // New in 9.0.
 					Label:        "Subject",