diff --git a/packages/grafana-data/src/types/featureToggles.gen.ts b/packages/grafana-data/src/types/featureToggles.gen.ts
index 0166397ed56..ea0c05415ab 100644
--- a/packages/grafana-data/src/types/featureToggles.gen.ts
+++ b/packages/grafana-data/src/types/featureToggles.gen.ts
@@ -63,4 +63,5 @@ export interface FeatureToggles {
   dataConnectionsConsole?: boolean;
   internationalization?: boolean;
   topnav?: boolean;
+  customBranding?: boolean;
 }
diff --git a/pkg/services/featuremgmt/registry.go b/pkg/services/featuremgmt/registry.go
index 815f1281887..604f5dd5419 100644
--- a/pkg/services/featuremgmt/registry.go
+++ b/pkg/services/featuremgmt/registry.go
@@ -263,5 +263,10 @@ var (
 			Description: "New top nav and page layouts",
 			State:       FeatureStateAlpha,
 		},
+		{
+			Name:        "customBranding",
+			Description: "Replaces whitelabeling with the new custom branding feature",
+			State:       FeatureStateAlpha,
+		},
 	}
 )
diff --git a/pkg/services/featuremgmt/toggles_gen.go b/pkg/services/featuremgmt/toggles_gen.go
index 99518b13ac5..ac69baf47cc 100644
--- a/pkg/services/featuremgmt/toggles_gen.go
+++ b/pkg/services/featuremgmt/toggles_gen.go
@@ -194,4 +194,8 @@ const (
 	// FlagTopnav
 	// New top nav and page layouts
 	FlagTopnav = "topnav"
+
+	// FlagCustomBranding
+	// Replaces whitelabeling with the new custom branding feature
+	FlagCustomBranding = "customBranding"
 )