diff --git a/public/app/features/explore/TraceView/TraceView.tsx b/public/app/features/explore/TraceView/TraceView.tsx
index 28a47518b81..b9d185aab75 100644
--- a/public/app/features/explore/TraceView/TraceView.tsx
+++ b/public/app/features/explore/TraceView/TraceView.tsx
@@ -15,6 +15,7 @@ import {
   SplitOpen,
   TimeRange,
   TraceSearchProps,
+  useDataLinksContext,
 } from '@grafana/data';
 import { Trans, t } from '@grafana/i18n';
 import { getTraceToLogsOptions, TraceToMetricsData, TraceToProfilesData } from '@grafana/o11y-ds-frontend';
@@ -142,6 +143,8 @@ export function TraceView(props: Props) {
   const traceToProfilesOptions = traceToProfilesData?.tracesToProfiles;
   const spanBarOptions: SpanBarOptionsData | undefined = instanceSettings?.jsonData;
 
+  const dataLinksContext = useDataLinksContext();
+
   const createSpanLink = useMemo(
     () =>
       createSpanLinkFromProps ??
@@ -153,6 +156,7 @@ export function TraceView(props: Props) {
         dataFrame: props.dataFrames[0],
         createFocusSpanLink,
         trace: traceProp,
+        dataLinkPostProcessor: dataLinksContext?.dataLinkPostProcessor,
       }),
     [
       props.splitOpenFn,
@@ -163,6 +167,7 @@ export function TraceView(props: Props) {
       createFocusSpanLink,
       traceProp,
       createSpanLinkFromProps,
+      dataLinksContext?.dataLinkPostProcessor,
     ]
   );
   const timeZone = useSelector((state) => getTimeZone(state.user));
diff --git a/public/app/features/explore/TraceView/TraceViewContainer.tsx b/public/app/features/explore/TraceView/TraceViewContainer.tsx
index 9eff3de76f2..fa1f7360720 100644
--- a/public/app/features/explore/TraceView/TraceViewContainer.tsx
+++ b/public/app/features/explore/TraceView/TraceViewContainer.tsx
@@ -1,10 +1,12 @@
 import { useMemo } from 'react';
 
-import { DataFrame, SplitOpen, TimeRange } from '@grafana/data';
+import { DataFrame, DataLinksContext, SplitOpen, TimeRange } from '@grafana/data';
 import { t } from '@grafana/i18n';
 import { PanelChrome } from '@grafana/ui';
 import { StoreState, useSelector } from 'app/types/store';
 
+import { useExploreDataLinkPostProcessor } from '../hooks/useExploreDataLinkPostProcessor';
+
 import { TraceView } from './TraceView';
 import { transformDataFrames } from './utils/transform';
 
@@ -25,21 +27,25 @@ export function TraceViewContainer(props: Props) {
     (state: StoreState) => state.explore.panes[props.exploreId]?.datasourceInstance ?? undefined
   );
 
+  const dataLinkPostProcessor = useExploreDataLinkPostProcessor(splitOpenFn, timeRange);
+
   if (!traceProp) {
     return null;
   }
 
   return (
     <PanelChrome padding="none" title={t('explore.trace-view-container.title-trace', 'Trace')}>
-      <TraceView
-        exploreId={exploreId}
-        dataFrames={dataFrames}
-        splitOpenFn={splitOpenFn}
-        scrollElement={scrollElement}
-        traceProp={traceProp}
-        datasource={datasource}
-        timeRange={timeRange}
-      />
+      <DataLinksContext.Provider value={{ dataLinkPostProcessor }}>
+        <TraceView
+          exploreId={exploreId}
+          dataFrames={dataFrames}
+          splitOpenFn={splitOpenFn}
+          scrollElement={scrollElement}
+          traceProp={traceProp}
+          datasource={datasource}
+          timeRange={timeRange}
+        />
+      </DataLinksContext.Provider>
     </PanelChrome>
   );
 }
diff --git a/public/app/features/explore/TraceView/components/TraceTimelineViewer/SpanDetail/SpanDetailLinkButtons.tsx b/public/app/features/explore/TraceView/components/TraceTimelineViewer/SpanDetail/SpanDetailLinkButtons.tsx
index 36810a370df..605280c292a 100644
--- a/public/app/features/explore/TraceView/components/TraceTimelineViewer/SpanDetail/SpanDetailLinkButtons.tsx
+++ b/public/app/features/explore/TraceView/components/TraceTimelineViewer/SpanDetail/SpanDetailLinkButtons.tsx
@@ -196,6 +196,7 @@ const createLinkModel = (
     className,
     type,
     linkModel: {
+      ...link.linkModel,
       ...link,
       title: title,
       target: '_blank',
diff --git a/public/app/features/explore/TraceView/components/types/links.ts b/public/app/features/explore/TraceView/components/types/links.ts
index 2610e9511cf..f0b172092f6 100644
--- a/public/app/features/explore/TraceView/components/types/links.ts
+++ b/public/app/features/explore/TraceView/components/types/links.ts
@@ -1,6 +1,6 @@
 import * as React from 'react';
 
-import { Field, LinkTarget } from '@grafana/data';
+import { Field, LinkModel, LinkTarget } from '@grafana/data';
 
 import { TraceSpan } from './trace';
 
@@ -22,6 +22,7 @@ export type SpanLinkDef = {
   field: Field;
   type: SpanLinkType;
   target?: LinkTarget;
+  linkModel?: LinkModel;
 };
 
 export type SpanLinkFunc = (span: TraceSpan) => SpanLinkDef[] | undefined;
diff --git a/public/app/features/explore/TraceView/createSpanLink.tsx b/public/app/features/explore/TraceView/createSpanLink.tsx
index 09376d61fd4..4feed49e07d 100644
--- a/public/app/features/explore/TraceView/createSpanLink.tsx
+++ b/public/app/features/explore/TraceView/createSpanLink.tsx
@@ -1,6 +1,7 @@
 import {
   DataFrame,
   DataLink,
+  DataLinkPostProcessor,
   DataSourceInstanceSettings,
   DataSourceJsonData,
   dateTime,
@@ -44,6 +45,7 @@ export function createSpanLinkFactory({
   dataFrame,
   createFocusSpanLink,
   trace,
+  dataLinkPostProcessor,
 }: {
   splitOpenFn: SplitOpen;
   traceToLogsOptions?: TraceToLogsOptionsV2;
@@ -52,6 +54,7 @@ export function createSpanLinkFactory({
   dataFrame?: DataFrame;
   createFocusSpanLink?: (traceId: string, spanId: string) => LinkModel<Field>;
   trace: Trace;
+  dataLinkPostProcessor?: DataLinkPostProcessor;
 }): SpanLinkFunc | undefined {
   if (!dataFrame) {
     return undefined;
@@ -67,7 +70,9 @@ export function createSpanLinkFactory({
     traceToLogsOptions,
     traceToMetricsOptions,
     createFocusSpanLink,
-    scopedVars
+    scopedVars,
+    dataFrame,
+    dataLinkPostProcessor
   );
 
   return function SpanLink(span: TraceSpan): SpanLinkDef[] | undefined {
@@ -147,7 +152,9 @@ function legacyCreateSpanLinkFactory(
   traceToLogsOptions?: TraceToLogsOptionsV2,
   traceToMetricsOptions?: TraceToMetricsOptions,
   createFocusSpanLink?: (traceId: string, spanId: string) => LinkModel<Field>,
-  scopedVars?: ScopedVars
+  scopedVars?: ScopedVars,
+  dataFrame?: DataFrame,
+  dataLinkPostProcessor?: DataLinkPostProcessor
 ) {
   let logsDataSourceSettings: DataSourceInstanceSettings<DataSourceJsonData> | undefined;
   if (traceToLogsOptions?.datasourceUid) {
@@ -215,6 +222,18 @@ function legacyCreateSpanLinkFactory(
             datasourceUid: logsDataSourceSettings.uid,
             datasourceName: logsDataSourceSettings.name,
             query,
+            range: getTimeRangeFromSpan(
+              span,
+              {
+                startMs: traceToLogsOptions.spanStartTimeShift
+                  ? rangeUtil.intervalToMs(traceToLogsOptions.spanStartTimeShift)
+                  : 0,
+                endMs: traceToLogsOptions.spanEndTimeShift
+                  ? rangeUtil.intervalToMs(traceToLogsOptions.spanEndTimeShift)
+                  : 0,
+              },
+              isSplunkDS
+            ),
           },
         };
 
@@ -229,29 +248,32 @@ function legacyCreateSpanLinkFactory(
         // Check if all variables are defined and don't show if they aren't. This is usually handled by the
         // getQueryFor* functions but this is for case of custom query supplied by the user.
         if (getVariableUsageInfo(dataLink.internal!.query, scopedVars).allVariablesDefined) {
-          const link = mapInternalLinkToExplore({
+          let link = mapInternalLinkToExplore({
             link: dataLink,
             internalLink: dataLink.internal!,
             scopedVars: scopedVars,
-            range: getTimeRangeFromSpan(
-              span,
-              {
-                startMs: traceToLogsOptions.spanStartTimeShift
-                  ? rangeUtil.intervalToMs(traceToLogsOptions.spanStartTimeShift)
-                  : 0,
-                endMs: traceToLogsOptions.spanEndTimeShift
-                  ? rangeUtil.intervalToMs(traceToLogsOptions.spanEndTimeShift)
-                  : 0,
-              },
-              isSplunkDS
-            ),
+            range: dataLink.internal!.range,
             field: {} as Field,
             onClickFn: splitOpenFn,
             replaceVariables: getTemplateSrv().replace.bind(getTemplateSrv()),
           });
 
+          link =
+            (dataFrame &&
+              dataLinkPostProcessor?.({
+                frame: dataFrame,
+                field: field,
+                dataLinkScopedVars: scopedVars,
+                replaceVariables: getTemplateSrv().replace.bind(getTemplateSrv()),
+                config: {},
+                link: dataLink,
+                linkModel: link,
+              })) ||
+            link;
+
           links.push({
             href: link.href,
+            linkModel: link,
             title: t('explore.legacy-create-span-link-factory.title.related-logs', 'Related logs'),
             onClick: link.onClick,
             content: (
@@ -351,6 +373,7 @@ function legacyCreateSpanLinkFactory(
 
         links!.push({
           href: link.href,
+          linkModel: link,
           title,
           content: <Icon name="link" title={title} />,
           onClick: link.onClick,