diff --git a/public/app/features/alerting/AlertRuleList.tsx b/public/app/features/alerting/AlertRuleList.tsx
index b832404497e..10de691e571 100644
--- a/public/app/features/alerting/AlertRuleList.tsx
+++ b/public/app/features/alerting/AlertRuleList.tsx
@@ -14,7 +14,7 @@ import { ShowModalReactEvent } from '../../types/events';
 
 import { AlertHowToModal } from './AlertHowToModal';
 import AlertRuleItem from './AlertRuleItem';
-import { UnifiedAlertingPromotion } from './components/UnifiedAlertingPromotion';
+import { DeprecationNotice } from './components/DeprecationNotice';
 import { getAlertRulesAsync, togglePauseAlertRule } from './state/actions';
 import { setSearchQuery } from './state/reducers';
 import { getAlertRuleItems, getSearchQuery } from './state/selectors';
@@ -127,7 +127,7 @@ export class AlertRuleListUnconnected extends PureComponent<Props> {
               How to add an alert
             </Button>
           </div>
-          <UnifiedAlertingPromotion />
+          <DeprecationNotice />
           <VerticalGroup spacing="none">
             {alertRules.map((rule) => {
               return (
diff --git a/public/app/features/alerting/components/DeprecationNotice.tsx b/public/app/features/alerting/components/DeprecationNotice.tsx
new file mode 100644
index 00000000000..ce95598a8cf
--- /dev/null
+++ b/public/app/features/alerting/components/DeprecationNotice.tsx
@@ -0,0 +1,29 @@
+import React, { FC } from 'react';
+
+import { Alert } from '@grafana/ui';
+
+export const LOCAL_STORAGE_KEY = 'grafana.legacyalerting.unifiedalertingpromo';
+
+const DeprecationNotice: FC<{}> = () => (
+  <Alert severity="warning" title="Grafana legacy alerting is going away soon">
+    <p>
+      You are using Grafana legacy alerting, it has been deprecated and will be removed in the next major version of
+      Grafana.
+      <br />
+      We encourage you to upgrade to the new Grafana alerting experience.
+    </p>
+    <p>
+      See{' '}
+      <a href="https://grafana.com/docs/grafana/latest/alerting/unified-alerting/difference-old-new/">
+        What’s New with Grafana alerting
+      </a>{' '}
+      to learn more about what&lsquo;s new or learn{' '}
+      <a href="https://grafana.com/docs/grafana/latest/alerting/unified-alerting/opt-in/">
+        how to enable the new Grafana alerting feature
+      </a>
+      .
+    </p>
+  </Alert>
+);
+
+export { DeprecationNotice };
diff --git a/public/app/features/alerting/components/UnifiedAlertingPromotion.test.tsx b/public/app/features/alerting/components/UnifiedAlertingPromotion.test.tsx
deleted file mode 100644
index b6d03473696..00000000000
--- a/public/app/features/alerting/components/UnifiedAlertingPromotion.test.tsx
+++ /dev/null
@@ -1,34 +0,0 @@
-import { render, screen } from '@testing-library/react';
-import userEvent from '@testing-library/user-event';
-import React from 'react';
-
-import { UnifiedAlertingPromotion, LOCAL_STORAGE_KEY } from './UnifiedAlertingPromotion';
-
-describe('Unified Alerting promotion', () => {
-  beforeEach(() => {
-    window.localStorage.clear();
-  });
-
-  it('should show by default', () => {
-    render(<UnifiedAlertingPromotion />);
-    expect(screen.queryByText('Try out the Grafana 8 alerting!')).toBeInTheDocument();
-  });
-
-  it('should be hidden if dismissed', async () => {
-    const promotion = render(<UnifiedAlertingPromotion />);
-    expect(window.localStorage.getItem(LOCAL_STORAGE_KEY)).toBe('true');
-
-    const dismissButton = promotion.getByRole('button');
-    await userEvent.click(dismissButton);
-
-    expect(screen.queryByText('Try out the Grafana 8 alerting!')).not.toBeInTheDocument();
-    expect(window.localStorage.getItem(LOCAL_STORAGE_KEY)).toBe('false');
-  });
-
-  it('should not render if previously dismissed', () => {
-    window.localStorage.setItem(LOCAL_STORAGE_KEY, 'false');
-    render(<UnifiedAlertingPromotion />);
-
-    expect(screen.queryByText('Try out the Grafana 8 alerting!')).not.toBeInTheDocument();
-  });
-});
diff --git a/public/app/features/alerting/components/UnifiedAlertingPromotion.tsx b/public/app/features/alerting/components/UnifiedAlertingPromotion.tsx
deleted file mode 100644
index 2d89487dd42..00000000000
--- a/public/app/features/alerting/components/UnifiedAlertingPromotion.tsx
+++ /dev/null
@@ -1,45 +0,0 @@
-import React, { FC } from 'react';
-import { useLocalStorage } from 'react-use';
-
-import { Alert } from '@grafana/ui';
-
-export const LOCAL_STORAGE_KEY = 'grafana.legacyalerting.unifiedalertingpromo';
-
-const UnifiedAlertingPromotion: FC<{}> = () => {
-  const [showUnifiedAlertingPromotion, setShowUnifiedAlertingPromotion] = useLocalStorage<boolean>(
-    LOCAL_STORAGE_KEY,
-    true
-  );
-
-  if (!showUnifiedAlertingPromotion) {
-    return null;
-  }
-
-  return (
-    <Alert
-      severity="info"
-      title="Try out the Grafana 8 alerting!"
-      onRemove={() => setShowUnifiedAlertingPromotion(false)}
-    >
-      <p>
-        You are using the legacy Grafana alerting.
-        <br />
-        While we have no plans of deprecating it any time soon, we invite you to give the improved Grafana 8 alerting a
-        try.
-      </p>
-      <p>
-        See{' '}
-        <a href="https://grafana.com/docs/grafana/latest/alerting/unified-alerting/difference-old-new/">
-          What’s New with Grafana 8 alerting
-        </a>{' '}
-        to learn more about what&lsquo;s new in Grafana 8 alerting or learn{' '}
-        <a href="https://grafana.com/docs/grafana/latest/alerting/unified-alerting/opt-in/">
-          how to enable the new Grafana 8 alerting feature
-        </a>
-        .
-      </p>
-    </Alert>
-  );
-};
-
-export { UnifiedAlertingPromotion };