diff --git a/packages/grafana-data/src/types/featureToggles.gen.ts b/packages/grafana-data/src/types/featureToggles.gen.ts
index 3a8f8306097..04292b94b55 100644
--- a/packages/grafana-data/src/types/featureToggles.gen.ts
+++ b/packages/grafana-data/src/types/featureToggles.gen.ts
@@ -63,7 +63,6 @@ export interface FeatureToggles {
   dataConnectionsConsole?: boolean;
   internationalization?: boolean;
   topnav?: boolean;
-  customBranding?: boolean;
   traceqlEditor?: boolean;
   redshiftAsyncQueryDataSupport?: boolean;
   athenaAsyncQueryDataSupport?: boolean;
diff --git a/pkg/services/featuremgmt/registry.go b/pkg/services/featuremgmt/registry.go
index a475957440c..dbcc22ccb71 100644
--- a/pkg/services/featuremgmt/registry.go
+++ b/pkg/services/featuremgmt/registry.go
@@ -262,11 +262,6 @@ var (
 			Description: "New top nav and page layouts",
 			State:       FeatureStateAlpha,
 		},
-		{
-			Name:        "customBranding",
-			Description: "Replaces whitelabeling with the new custom branding feature",
-			State:       FeatureStateAlpha,
-		},
 		{
 			Name:        "traceqlEditor",
 			Description: "Show the TraceQL editor in the explore page",
diff --git a/pkg/services/featuremgmt/toggles_gen.go b/pkg/services/featuremgmt/toggles_gen.go
index c98d7cdee2f..58e4778391e 100644
--- a/pkg/services/featuremgmt/toggles_gen.go
+++ b/pkg/services/featuremgmt/toggles_gen.go
@@ -195,10 +195,6 @@ const (
 	// New top nav and page layouts
 	FlagTopnav = "topnav"
 
-	// FlagCustomBranding
-	// Replaces whitelabeling with the new custom branding feature
-	FlagCustomBranding = "customBranding"
-
 	// FlagTraceqlEditor
 	// Show the TraceQL editor in the explore page
 	FlagTraceqlEditor = "traceqlEditor"