diff --git a/pkg/metrics/metrics.go b/pkg/metrics/metrics.go
index c23a53009a9..e00aafa54fd 100644
--- a/pkg/metrics/metrics.go
+++ b/pkg/metrics/metrics.go
@@ -52,6 +52,7 @@ var (
 	M_Alerting_Notification_Sent_Threema   Counter
 	M_Alerting_Notification_Sent_Sensu     Counter
 	M_Alerting_Notification_Sent_Pushover  Counter
+	M_Alerting_Notification_Sent_Discord   Counter
 	M_Aws_CloudWatch_GetMetricStatistics   Counter
 	M_Aws_CloudWatch_ListMetrics           Counter
 
@@ -124,6 +125,7 @@ func initMetricVars(settings *MetricSettings) {
 	M_Alerting_Notification_Sent_Sensu = RegCounter("alerting.notifications_sent", "type", "sensu")
 	M_Alerting_Notification_Sent_LINE = RegCounter("alerting.notifications_sent", "type", "LINE")
 	M_Alerting_Notification_Sent_Pushover = RegCounter("alerting.notifications_sent", "type", "pushover")
+	M_Alerting_Notification_Sent_Discord = RegCounter("alerting.notifications_sent", "type", "discord")
 
 	M_Aws_CloudWatch_GetMetricStatistics = RegCounter("aws.cloudwatch.get_metric_statistics")
 	M_Aws_CloudWatch_ListMetrics = RegCounter("aws.cloudwatch.list_metrics")
diff --git a/pkg/services/alerting/notifiers/discord.go b/pkg/services/alerting/notifiers/discord.go
new file mode 100644
index 00000000000..ce9849bbe6c
--- /dev/null
+++ b/pkg/services/alerting/notifiers/discord.go
@@ -0,0 +1,114 @@
+package notifiers
+
+import (
+	"strconv"
+	"strings"
+
+	"github.com/grafana/grafana/pkg/bus"
+	"github.com/grafana/grafana/pkg/components/simplejson"
+	"github.com/grafana/grafana/pkg/log"
+	"github.com/grafana/grafana/pkg/metrics"
+	m "github.com/grafana/grafana/pkg/models"
+	"github.com/grafana/grafana/pkg/services/alerting"
+	"github.com/grafana/grafana/pkg/setting"
+)
+
+func init() {
+	alerting.RegisterNotifier(&alerting.NotifierPlugin{
+		Type:        "discord",
+		Name:        "Discord",
+		Description: "Sends notifications to Discord",
+		Factory:     NewDiscordNotifier,
+		OptionsTemplate: `
+      <h3 class="page-heading">Discord settings</h3>
+      <div class="gf-form">
+        <span class="gf-form-label width-14">Webhook URL</span>
+        <input type="text" required class="gf-form-input max-width-22" ng-model="ctrl.model.settings.url" placeholder="Discord webhook URL"></input>
+      </div>
+    `,
+	})
+}
+
+func NewDiscordNotifier(model *m.AlertNotification) (alerting.Notifier, error) {
+	url := model.Settings.Get("url").MustString()
+	if url == "" {
+		return nil, alerting.ValidationError{Reason: "Could not find webhook url property in settings"}
+	}
+
+	return &DiscordNotifier{
+		NotifierBase: NewNotifierBase(model.Id, model.IsDefault, model.Name, model.Type, model.Settings),
+		WebhookURL:   url,
+		log:          log.New("alerting.notifier.discord"),
+	}, nil
+}
+
+type DiscordNotifier struct {
+	NotifierBase
+	WebhookURL string
+	log        log.Logger
+}
+
+func (this *DiscordNotifier) Notify(evalContext *alerting.EvalContext) error {
+	this.log.Info("Sending alert notification to", "webhook_url", this.WebhookURL)
+	metrics.M_Alerting_Notification_Sent_Discord.Inc(1)
+
+	ruleUrl, err := evalContext.GetRuleUrl()
+	if err != nil {
+		this.log.Error("Failed get rule link", "error", err)
+		return err
+	}
+
+	bodyJSON := simplejson.New()
+	bodyJSON.Set("username", "Grafana")
+
+	fields := make([]map[string]interface{}, 0)
+
+	for _, evt := range evalContext.EvalMatches {
+		fields = append(fields, map[string]interface{}{
+			"name":   evt.Metric,
+			"value":  evt.Value,
+			"inline": true,
+		})
+	}
+
+	footer := map[string]interface{}{
+		"text":     "Grafana v" + setting.BuildVersion,
+		"icon_url": "https://grafana.com/assets/img/fav32.png",
+	}
+
+	color, _ := strconv.ParseInt(strings.TrimLeft(evalContext.GetStateModel().Color, "#"), 16, 0)
+
+	image := map[string]interface{}{
+		"url": evalContext.ImagePublicUrl,
+	}
+
+	embed := simplejson.New()
+	embed.Set("title", evalContext.GetNotificationTitle())
+	//Discord takes integer for color
+	embed.Set("color", color)
+	embed.Set("url", ruleUrl)
+	embed.Set("description", evalContext.Rule.Message)
+	embed.Set("type", "rich")
+	embed.Set("fields", fields)
+	embed.Set("footer", footer)
+	embed.Set("image", image)
+
+	bodyJSON.Set("embeds", []interface{}{embed})
+
+	body, _ := bodyJSON.MarshalJSON()
+
+	this.log.Info("Message", string(body))
+
+	cmd := &m.SendWebhookSync{
+		Url:        this.WebhookURL,
+		Body:       string(body),
+		HttpMethod: "POST",
+	}
+
+	if err := bus.DispatchCtx(evalContext.Ctx, cmd); err != nil {
+		this.log.Error("Failed to send notification to Discord", "error", err, "body", string(body))
+		return err
+	}
+
+	return nil
+}
diff --git a/pkg/services/alerting/notifiers/discord_test.go b/pkg/services/alerting/notifiers/discord_test.go
new file mode 100644
index 00000000000..fe925aab362
--- /dev/null
+++ b/pkg/services/alerting/notifiers/discord_test.go
@@ -0,0 +1,52 @@
+package notifiers
+
+import (
+	"testing"
+
+	"github.com/grafana/grafana/pkg/components/simplejson"
+	m "github.com/grafana/grafana/pkg/models"
+	. "github.com/smartystreets/goconvey/convey"
+)
+
+func TestDiscordNotifier(t *testing.T) {
+	Convey("Telegram notifier tests", t, func() {
+
+		Convey("Parsing alert notification from settings", func() {
+			Convey("empty settings should return error", func() {
+				json := `{ }`
+
+				settingsJSON, _ := simplejson.NewJson([]byte(json))
+				model := &m.AlertNotification{
+					Name:     "discord_testing",
+					Type:     "discord",
+					Settings: settingsJSON,
+				}
+
+				_, err := NewDiscordNotifier(model)
+				So(err, ShouldNotBeNil)
+			})
+
+			Convey("settings should trigger incident", func() {
+				json := `
+				{
+          "url": "https://web.hook/"
+				}`
+
+				settingsJSON, _ := simplejson.NewJson([]byte(json))
+				model := &m.AlertNotification{
+					Name:     "discord_testing",
+					Type:     "discord",
+					Settings: settingsJSON,
+				}
+
+				not, err := NewDiscordNotifier(model)
+				discordNotifier := not.(*DiscordNotifier)
+
+				So(err, ShouldBeNil)
+				So(discordNotifier.Name, ShouldEqual, "discord_testing")
+				So(discordNotifier.Type, ShouldEqual, "discord")
+				So(discordNotifier.WebhookURL, ShouldEqual, "https://web.hook/")
+			})
+		})
+	})
+}