diff --git a/packages/grafana-data/src/index.ts b/packages/grafana-data/src/index.ts
index dec175674ce..6dcc5a186e6 100644
--- a/packages/grafana-data/src/index.ts
+++ b/packages/grafana-data/src/index.ts
@@ -571,6 +571,7 @@ export {
   PluginExtensionTypes,
   PluginExtensionPoints,
   PluginExtensionExposedComponents,
+  PluginExtensionPointPatterns,
   type PluginExtension,
   type PluginExtensionLink,
   type PluginExtensionComponent,
diff --git a/packages/grafana-data/src/types/pluginExtensions.ts b/packages/grafana-data/src/types/pluginExtensions.ts
index 2461e8283db..52fb88e57df 100644
--- a/packages/grafana-data/src/types/pluginExtensions.ts
+++ b/packages/grafana-data/src/types/pluginExtensions.ts
@@ -208,6 +208,13 @@ export enum PluginExtensionPoints {
   ExtensionSidebar = 'grafana/extension-sidebar/v0-alpha',
 }
 
+// Don't use directly in a plugin!
+// Extension point IDs that contain dynamic segments and are not valid as static values — they require runtime substitution of certain parts.
+// (They cannot be used as is. E.g. "grafana/nav-landing-page/.*/v1" becomes "grafana/nav-landing-page/observability/v1" during runtime.)
+export enum PluginExtensionPointPatterns {
+  NavLandingPage = 'grafana/dynamic/nav-landing-page/nav-id-.*/v1',
+}
+
 // Extension Points available in plugins
 export enum PluginExtensionExposedComponents {
   CentralAlertHistorySceneV1 = 'grafana/central-alert-history-scene/v1',
diff --git a/pkg/services/navtree/navtreeimpl/applinks.go b/pkg/services/navtree/navtreeimpl/applinks.go
index 8226304388a..b54e679de9c 100644
--- a/pkg/services/navtree/navtreeimpl/applinks.go
+++ b/pkg/services/navtree/navtreeimpl/applinks.go
@@ -236,7 +236,7 @@ func (s *ServiceImpl) addPluginToSection(c *contextmodel.ReqContext, treeRoot *n
 			treeRoot.AddSection(&navtree.NavLink{
 				Text:       "Observability",
 				Id:         navtree.NavIDObservability,
-				SubTitle:   "Opinionated observability across applications, services, and infrastructure",
+				SubTitle:   "Monitor infrastructure and applications in real time with Grafana Cloud's fully managed observability suite",
 				Icon:       "heart-rate",
 				SortWeight: navtree.WeightObservability,
 				Children:   []*navtree.NavLink{appLink},
diff --git a/public/app/core/components/NavLandingPage/NavLandingPage.test.tsx b/public/app/core/components/NavLandingPage/NavLandingPage.test.tsx
index caf11f3a48f..0c0ae6987a8 100644
--- a/public/app/core/components/NavLandingPage/NavLandingPage.test.tsx
+++ b/public/app/core/components/NavLandingPage/NavLandingPage.test.tsx
@@ -1,11 +1,19 @@
 import { render, screen } from '@testing-library/react';
 import { TestProvider } from 'test/helpers/TestProvider';
 
-import { config } from '@grafana/runtime';
+import { config, setPluginComponentsHook } from '@grafana/runtime';
+import { createComponentWithMeta } from 'app/features/plugins/extensions/usePluginComponents';
 
 import { NavLandingPage } from './NavLandingPage';
 
 describe('NavLandingPage', () => {
+  beforeEach(() => {
+    setPluginComponentsHook(() => ({
+      components: [],
+      isLoading: false,
+    }));
+  });
+
   const mockSectionTitle = 'Section title';
   const mockId = 'section';
   const mockSectionUrl = 'mock-section-url';
@@ -83,4 +91,23 @@ describe('NavLandingPage', () => {
     setup(true);
     expect(screen.getByRole('heading', { name: 'Custom Header' })).toBeInTheDocument();
   });
+
+  it('renders the ObservabilityLandingPage when the path is /observability', () => {
+    setPluginComponentsHook(() => ({
+      components: [
+        createComponentWithMeta(
+          {
+            title: 'Landing Page',
+            description: 'Landing Page description',
+            component: () => <div>ObservabilityLandingPage</div>,
+            pluginId: 'grafana-plugin-app',
+          },
+          'grafana/dynamic/nav-landing-page/nav-id-observability/v1'
+        ),
+      ],
+      isLoading: false,
+    }));
+    setup();
+    expect(screen.getByText('ObservabilityLandingPage')).toBeInTheDocument();
+  });
 });
diff --git a/public/app/core/components/NavLandingPage/NavLandingPage.tsx b/public/app/core/components/NavLandingPage/NavLandingPage.tsx
index 3e8d4683cfa..4dd7a53d67a 100644
--- a/public/app/core/components/NavLandingPage/NavLandingPage.tsx
+++ b/public/app/core/components/NavLandingPage/NavLandingPage.tsx
@@ -1,7 +1,8 @@
 import { css } from '@emotion/css';
 import * as React from 'react';
 
-import { GrafanaTheme2 } from '@grafana/data';
+import { GrafanaTheme2, NavModelItem } from '@grafana/data';
+import { usePluginComponents } from '@grafana/runtime';
 import { useStyles2 } from '@grafana/ui';
 import { Page } from 'app/core/components/Page/Page';
 import { useNavModel } from 'app/core/hooks/useNavModel';
@@ -13,29 +14,45 @@ interface Props {
   header?: React.ReactNode;
 }
 
+const EXTENSION_ID = (nodeId: string) => `grafana/dynamic/nav-landing-page/nav-id-${nodeId}/v1`;
+
 export function NavLandingPage({ navId, header }: Props) {
   const { node } = useNavModel(navId);
   const styles = useStyles2(getStyles);
   const children = node.children?.filter((child) => !child.hideFromTabs);
 
+  const { components, isLoading } = usePluginComponents<{
+    node: NavModelItem;
+  }>({
+    extensionPointId: EXTENSION_ID(node.id ?? ''),
+  });
+
+  if (isLoading) {
+    return null;
+  }
+
   return (
     <Page navId={node.id}>
       <Page.Contents>
-        <div className={styles.content}>
-          {header}
-          {children && children.length > 0 && (
-            <section className={styles.grid}>
-              {children?.map((child) => (
-                <NavLandingPageCard
-                  key={child.id}
-                  description={child.subTitle}
-                  text={child.text}
-                  url={child.url ?? ''}
-                />
-              ))}
-            </section>
-          )}
-        </div>
+        {components?.length > 0 ? (
+          components.map((Component, idx) => <Component key={idx} node={node} />)
+        ) : (
+          <div className={styles.content}>
+            {header}
+            {children && children.length > 0 && (
+              <section className={styles.grid}>
+                {children?.map((child) => (
+                  <NavLandingPageCard
+                    key={child.id}
+                    description={child.subTitle}
+                    text={child.text}
+                    url={child.url ?? ''}
+                  />
+                ))}
+              </section>
+            )}
+          </div>
+        )}
       </Page.Contents>
     </Page>
   );
diff --git a/public/app/features/plugins/extensions/validators.test.tsx b/public/app/features/plugins/extensions/validators.test.tsx
index 2f1713d3f34..9f3dcca5fb4 100644
--- a/public/app/features/plugins/extensions/validators.test.tsx
+++ b/public/app/features/plugins/extensions/validators.test.tsx
@@ -211,6 +211,7 @@ describe('Plugin Extension Validators', () => {
       ['plugins/grafana-oncall-app/alert-group/action', 'grafana-oncall-app'],
       ['plugins/grafana-oncall-app/alert-group/action/v1', 'grafana-oncall-app'],
       ['plugins/grafana-oncall-app/alert-group/action/v1.0.0', 'grafana-oncall-app'],
+      ['grafana/dynamic/nav-landing-page/nav-id-observability/v1', 'grafana'], // this a dynamic (runtime evaluated) extension point id
     ])('should return TRUE if the extension point id is valid ("%s", "%s")', (extensionPointId, pluginId) => {
       expect(
         isExtensionPointIdValid({
diff --git a/public/app/features/plugins/extensions/validators.ts b/public/app/features/plugins/extensions/validators.ts
index df808a34576..9661b5e73b6 100644
--- a/public/app/features/plugins/extensions/validators.ts
+++ b/public/app/features/plugins/extensions/validators.ts
@@ -7,6 +7,7 @@ import {
   type PluginExtensionExposedComponentConfig,
   type PluginExtensionAddedFunctionConfig,
   PluginExtensionPoints,
+  PluginExtensionPointPatterns,
 } from '@grafana/data';
 import { PluginAddedLinksConfigureFunc } from '@grafana/data/internal';
 import { config, isPluginExtensionLink } from '@grafana/runtime';
@@ -91,7 +92,13 @@ export function isExtensionPointIdValid({
     return false;
   }
 
-  if (!isInsidePlugin && !Object.values<string>(PluginExtensionPoints).includes(extensionPointId)) {
+  if (
+    !isInsidePlugin &&
+    !Object.values<string>(PluginExtensionPoints).includes(extensionPointId) &&
+    !Object.values<string>(PluginExtensionPointPatterns).some((extensionPointPattern) =>
+      extensionPointId.match(extensionPointPattern)
+    )
+  ) {
     log.error(errors.INVALID_EXTENSION_POINT_ID_GRAFANA_EXPOSED);
     return false;
   }