diff --git a/pkg/services/alerting/notifier.go b/pkg/services/alerting/notifier.go
index fb2933f6e26..41c4e79445c 100644
--- a/pkg/services/alerting/notifier.go
+++ b/pkg/services/alerting/notifier.go
@@ -90,7 +90,7 @@ func (n *notificationService) sendNotifications(evalContext *EvalContext, notifi
 		})
 
 		if err != nil {
-			return err
+			n.log.Error("failed to send notification", "id", not.GetNotifierId())
 		}
 	}