diff --git a/packages/grafana-data/src/types/featureToggles.gen.ts b/packages/grafana-data/src/types/featureToggles.gen.ts
index 92bc275b36e..522e4a9e684 100644
--- a/packages/grafana-data/src/types/featureToggles.gen.ts
+++ b/packages/grafana-data/src/types/featureToggles.gen.ts
@@ -161,4 +161,5 @@ export interface FeatureToggles {
   logsInfiniteScrolling?: boolean;
   flameGraphItemCollapsing?: boolean;
   alertingDetailsViewV2?: boolean;
+  alertingSimplifiedRouting?: boolean;
 }
diff --git a/pkg/services/featuremgmt/registry.go b/pkg/services/featuremgmt/registry.go
index 1e1d5dfe6dd..1b5751c6707 100644
--- a/pkg/services/featuremgmt/registry.go
+++ b/pkg/services/featuremgmt/registry.go
@@ -1038,6 +1038,14 @@ var (
 			Owner:        grafanaAlertingSquad,
 			HideFromDocs: true,
 		},
+		{
+			Name:         "alertingSimplifiedRouting",
+			Description:  "Enables the simplified routing for alerting",
+			Stage:        FeatureStageExperimental,
+			FrontendOnly: false,
+			Owner:        grafanaAlertingSquad,
+			HideFromDocs: true,
+		},
 	}
 )
 
diff --git a/pkg/services/featuremgmt/toggles_gen.csv b/pkg/services/featuremgmt/toggles_gen.csv
index fa383bb0ee4..22ce47dc46c 100644
--- a/pkg/services/featuremgmt/toggles_gen.csv
+++ b/pkg/services/featuremgmt/toggles_gen.csv
@@ -142,3 +142,4 @@ ssoSettingsApi,experimental,@grafana/identity-access-team,true,false,false,false
 logsInfiniteScrolling,experimental,@grafana/observability-logs,false,false,false,true
 flameGraphItemCollapsing,experimental,@grafana/observability-traces-and-profiling,false,false,false,true
 alertingDetailsViewV2,experimental,@grafana/alerting-squad,false,false,false,true
+alertingSimplifiedRouting,experimental,@grafana/alerting-squad,false,false,false,false
diff --git a/pkg/services/featuremgmt/toggles_gen.go b/pkg/services/featuremgmt/toggles_gen.go
index f9e7a0b423f..312f232abad 100644
--- a/pkg/services/featuremgmt/toggles_gen.go
+++ b/pkg/services/featuremgmt/toggles_gen.go
@@ -578,4 +578,8 @@ const (
 	// FlagAlertingDetailsViewV2
 	// Enables the preview of the new alert details view
 	FlagAlertingDetailsViewV2 = "alertingDetailsViewV2"
+
+	// FlagAlertingSimplifiedRouting
+	// Enables the simplified routing for alerting
+	FlagAlertingSimplifiedRouting = "alertingSimplifiedRouting"
 )