diff --git a/pkg/services/sqlstore/migrations/migrations.go b/pkg/services/sqlstore/migrations/migrations.go
index e713525c0f6..9f0191dc9ff 100644
--- a/pkg/services/sqlstore/migrations/migrations.go
+++ b/pkg/services/sqlstore/migrations/migrations.go
@@ -165,5 +165,7 @@ func (oss *OSSMigrations) AddMigration(mg *Migrator) {
 
 	ualert.AddStateAnnotationsColumn(mg)
 
+	ualert.CollateBinAlertRuleNamespace(mg)
+
 	ualert.CollateBinAlertRuleGroup(mg)
 }
diff --git a/pkg/services/sqlstore/migrations/ualert/alert_rule_namespace_collation.go b/pkg/services/sqlstore/migrations/ualert/alert_rule_namespace_collation.go
new file mode 100644
index 00000000000..2766f337baa
--- /dev/null
+++ b/pkg/services/sqlstore/migrations/ualert/alert_rule_namespace_collation.go
@@ -0,0 +1,10 @@
+package ualert
+
+import "github.com/grafana/grafana/pkg/services/sqlstore/migrator"
+
+// CollateBinAlertRuleNamespace ensures that namespace_uid column collates in the same way go sorts strings.
+func CollateBinAlertRuleNamespace(mg *migrator.Migrator) {
+	mg.AddMigration("ensure namespace_uid column sorts the same way as golang", migrator.NewRawSQLMigration("").
+		Mysql("ALTER TABLE alert_rule MODIFY namespace_uid VARCHAR(40) CHARACTER SET utf8mb4 COLLATE utf8mb4_bin NOT NULL;").
+		Postgres(`ALTER TABLE alert_rule ALTER COLUMN namespace_uid SET DATA TYPE varchar(40) COLLATE "C";`))
+}