diff --git a/packages/grafana-data/src/dataframe/processDataFrame.ts b/packages/grafana-data/src/dataframe/processDataFrame.ts
index ff9685f1ee4..69d57700769 100644
--- a/packages/grafana-data/src/dataframe/processDataFrame.ts
+++ b/packages/grafana-data/src/dataframe/processDataFrame.ts
@@ -95,7 +95,7 @@ function convertTimeSeriesToDataFrame(timeSeries: TimeSeries): DataFrame {
   ];
 
   if (timeSeries.title) {
-    (fields[1].config as FieldConfig).displayName = timeSeries.title;
+    (fields[1].config as FieldConfig).displayNameFromDS = timeSeries.title;
   }
 
   return {
diff --git a/packages/grafana-data/src/field/fieldState.ts b/packages/grafana-data/src/field/fieldState.ts
index d0bf5b18a38..10d1bd736e8 100644
--- a/packages/grafana-data/src/field/fieldState.ts
+++ b/packages/grafana-data/src/field/fieldState.ts
@@ -58,6 +58,10 @@ function calculateFieldDisplayName(field: Field, frame?: DataFrame, allFrames?:
     return displayName;
   }
 
+  if (frame && field.config?.displayNameFromDS) {
+    return field.config.displayNameFromDS;
+  }
+
   // This is an ugly exception for time field
   // For time series we should normally treat time field with same name
   // But in case it has a join source we should handle it as normal field
diff --git a/packages/grafana-data/src/types/dataFrame.ts b/packages/grafana-data/src/types/dataFrame.ts
index 380cab80a00..cefbe58045f 100644
--- a/packages/grafana-data/src/types/dataFrame.ts
+++ b/packages/grafana-data/src/types/dataFrame.ts
@@ -23,7 +23,20 @@ export enum FieldType {
  * Plugins may extend this with additional properties. Something like series overrides
  */
 export interface FieldConfig<TOptions extends object = any> {
-  displayName?: string; // The display value for this field.  This supports template variables blank is auto
+  /**
+   * The display value for this field.  This supports template variables blank is auto
+   */
+  displayName?: string;
+
+  /**
+   * This can be used by data sources that return and explicit naming structure for values and labels
+   * When this property is configured, this value is used rather than the default naming strategy.
+   */
+  displayNameFromDS?: string;
+
+  /**
+   * True if data source field supports ad-hoc filters
+   */
   filterable?: boolean;
 
   // Numeric Options
diff --git a/public/app/plugins/datasource/prometheus/datasource.test.ts b/public/app/plugins/datasource/prometheus/datasource.test.ts
index b611b2ac70d..79c426ef0f8 100644
--- a/public/app/plugins/datasource/prometheus/datasource.test.ts
+++ b/public/app/plugins/datasource/prometheus/datasource.test.ts
@@ -625,7 +625,7 @@ describe('PrometheusDatasource', () => {
       it('should return series list', async () => {
         const frame = toDataFrame(results.data[0]);
         expect(results.data.length).toBe(1);
-        expect(getFieldDisplayName(frame.fields[1])).toBe('test{job="testjob"}');
+        expect(getFieldDisplayName(frame.fields[1], frame)).toBe('test{job="testjob"}');
       });
     });
 
@@ -771,7 +771,7 @@ describe('PrometheusDatasource', () => {
       const frame = toDataFrame(results.data[0]);
       expect(results.data.length).toBe(1);
       expect(frame.name).toBe('test{job="testjob"}');
-      expect(getFieldDisplayName(frame.fields[1])).toBe('test{job="testjob"}');
+      expect(getFieldDisplayName(frame.fields[1], frame)).toBe('test{job="testjob"}');
     });
   });
 
@@ -1721,7 +1721,7 @@ describe('PrometheusDatasource for POST', () => {
     it('should return series list', () => {
       const frame = toDataFrame(results.data[0]);
       expect(results.data.length).toBe(1);
-      expect(getFieldDisplayName(frame.fields[1])).toBe('test{job="testjob"}');
+      expect(getFieldDisplayName(frame.fields[1], frame)).toBe('test{job="testjob"}');
     });
   });