diff --git a/public/app/features/logs/components/LogRow.tsx b/public/app/features/logs/components/LogRow.tsx
index 390cbd04704..f4b8697ae56 100644
--- a/public/app/features/logs/components/LogRow.tsx
+++ b/public/app/features/logs/components/LogRow.tsx
@@ -1,5 +1,6 @@
 import { cx } from '@emotion/css';
 import { debounce } from 'lodash';
+import memoizeOne from 'memoize-one';
 import React, { PureComponent } from 'react';
 
 import { Field, LinkModel, LogRowModel, LogsSortOrder, dateTimeFormat, CoreApp, DataFrame } from '@grafana/data';
@@ -157,6 +158,12 @@ class UnThemedLogRow extends PureComponent<Props, State> {
     }
   };
 
+  escapeRow = memoizeOne((row: LogRowModel, forceEscape: boolean | undefined) => {
+    return row.hasUnescapedContent && forceEscape
+      ? { ...row, entry: escapeUnescapedString(row.entry), raw: escapeUnescapedString(row.raw) }
+      : row;
+  });
+
   render() {
     const {
       getRows,
@@ -191,10 +198,7 @@ class UnThemedLogRow extends PureComponent<Props, State> {
       [styles.highlightBackground]: permalinked && !this.state.showDetails,
     });
 
-    const processedRow =
-      row.hasUnescapedContent && forceEscape
-        ? { ...row, entry: escapeUnescapedString(row.entry), raw: escapeUnescapedString(row.raw) }
-        : row;
+    const processedRow = this.escapeRow(row, forceEscape);
 
     return (
       <>
diff --git a/public/app/features/logs/utils.test.ts b/public/app/features/logs/utils.test.ts
index ed58cfa8c04..f73a0d43f6e 100644
--- a/public/app/features/logs/utils.test.ts
+++ b/public/app/features/logs/utils.test.ts
@@ -14,6 +14,7 @@ import {
   calculateLogsLabelStats,
   calculateStats,
   checkLogsError,
+  escapeUnescapedString,
   getLogLevel,
   getLogLevelFromKey,
   getLogsVolumeMaximumRange,
@@ -469,3 +470,12 @@ describe('getLogsVolumeDimensions', () => {
     expect(maximumRange).toEqual({ from: 5, to: 25 });
   });
 });
+
+describe('escapeUnescapedString', () => {
+  it('does not modify strings without unescaped characters', () => {
+    expect(escapeUnescapedString('a simple string')).toBe('a simple string');
+  });
+  it('escapes unescaped strings', () => {
+    expect(escapeUnescapedString(`\\r\\n|\\n|\\t|\\r`)).toBe(`\n|\n|\t|\n`);
+  });
+});