diff --git a/pkg/services/ngalert/notifier/channels/webhook.go b/pkg/services/ngalert/notifier/channels/webhook.go
index fc4e38350d9..f23d430512d 100644
--- a/pkg/services/ngalert/notifier/channels/webhook.go
+++ b/pkg/services/ngalert/notifier/channels/webhook.go
@@ -178,6 +178,7 @@ func (wn *WebhookNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool
 
 	if tmplErr != nil {
 		wn.log.Warn("failed to template webhook message", "err", tmplErr.Error())
+		tmplErr = nil
 	}
 
 	body, err := json.Marshal(msg)
@@ -190,8 +191,13 @@ func (wn *WebhookNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool
 		headers["Authorization"] = fmt.Sprintf("%s %s", wn.settings.AuthorizationScheme, wn.settings.AuthorizationCredentials)
 	}
 
+	parsedURL := tmpl(wn.settings.URL)
+	if tmplErr != nil {
+		return false, tmplErr
+	}
+
 	cmd := &models.SendWebhookSync{
-		Url:        wn.settings.URL,
+		Url:        parsedURL,
 		User:       wn.settings.User,
 		Password:   wn.settings.Password,
 		Body:       string(body),
diff --git a/pkg/services/ngalert/notifier/channels/webhook_test.go b/pkg/services/ngalert/notifier/channels/webhook_test.go
index 53b9213158a..7ad2b2a9879 100644
--- a/pkg/services/ngalert/notifier/channels/webhook_test.go
+++ b/pkg/services/ngalert/notifier/channels/webhook_test.go
@@ -3,6 +3,7 @@ package channels
 import (
 	"context"
 	"encoding/json"
+	"fmt"
 	"net/url"
 	"testing"
 
@@ -175,6 +176,73 @@ func TestWebhookNotifier(t *testing.T) {
 			expMsgError: nil,
 			expHeaders:  map[string]string{},
 		},
+		{
+			name:     "Default config, template variables in URL",
+			settings: `{"url": "http://localhost/test?numAlerts={{len .Alerts}}&status={{.Status}}"}`,
+			alerts: []*types.Alert{
+				{
+					Alert: model.Alert{
+						Labels:      model.LabelSet{"alertname": "alert1", "lbl1": "val1"},
+						Annotations: model.LabelSet{"ann1": "annv1"},
+					},
+				}, {
+					Alert: model.Alert{
+						Labels:      model.LabelSet{"alertname": "alert1", "lbl1": "val2"},
+						Annotations: model.LabelSet{"ann1": "annv2"},
+					},
+				},
+			},
+			expUrl:        "http://localhost/test?numAlerts=2&status=firing",
+			expHttpMethod: "POST",
+			expMsg: &WebhookMessage{
+				ExtendedData: &ExtendedData{
+					Receiver: "my_receiver",
+					Status:   "firing",
+					Alerts: ExtendedAlerts{
+						{
+							Status: "firing",
+							Labels: template.KV{
+								"alertname": "alert1",
+								"lbl1":      "val1",
+							},
+							Annotations: template.KV{
+								"ann1": "annv1",
+							},
+							Fingerprint: "fac0861a85de433a",
+							SilenceURL:  "http://localhost/alerting/silence/new?alertmanager=grafana&matcher=alertname%3Dalert1&matcher=lbl1%3Dval1",
+						}, {
+							Status: "firing",
+							Labels: template.KV{
+								"alertname": "alert1",
+								"lbl1":      "val2",
+							},
+							Annotations: template.KV{
+								"ann1": "annv2",
+							},
+							Fingerprint: "fab6861a85d5eeb5",
+							SilenceURL:  "http://localhost/alerting/silence/new?alertmanager=grafana&matcher=alertname%3Dalert1&matcher=lbl1%3Dval2",
+						},
+					},
+					GroupLabels: template.KV{
+						"alertname": "",
+					},
+					CommonLabels: template.KV{
+						"alertname": "alert1",
+					},
+					CommonAnnotations: template.KV{},
+					ExternalURL:       "http://localhost",
+				},
+				Version:         "1",
+				GroupKey:        "alertname",
+				TruncatedAlerts: 0,
+				Title:           "[FIRING:2]  ",
+				State:           "alerting",
+				Message:         "**Firing**\n\nValue: [no value]\nLabels:\n - alertname = alert1\n - lbl1 = val1\nAnnotations:\n - ann1 = annv1\nSilence: http://localhost/alerting/silence/new?alertmanager=grafana&matcher=alertname%3Dalert1&matcher=lbl1%3Dval1\n\nValue: [no value]\nLabels:\n - alertname = alert1\n - lbl1 = val2\nAnnotations:\n - ann1 = annv2\nSilence: http://localhost/alerting/silence/new?alertmanager=grafana&matcher=alertname%3Dalert1&matcher=lbl1%3Dval2\n",
+				OrgID:           orgID,
+			},
+			expMsgError: nil,
+			expHeaders:  map[string]string{},
+		},
 		{
 			name: "with Authorization set",
 			settings: `{
@@ -234,6 +302,19 @@ func TestWebhookNotifier(t *testing.T) {
 			expHttpMethod: "POST",
 			expHeaders:    map[string]string{"Authorization": "Bearer mysecret"},
 		},
+		{
+			name:     "bad template in url",
+			settings: `{"url": "http://localhost/test1?numAlerts={{len Alerts}}"}`,
+			alerts: []*types.Alert{
+				{
+					Alert: model.Alert{
+						Labels:      model.LabelSet{"alertname": "alert1", "lbl1": "val1"},
+						Annotations: model.LabelSet{"ann1": "annv1", "__dashboardUid__": "abcd", "__panelId__": "efgh"},
+					},
+				},
+			},
+			expMsgError: fmt.Errorf("template: :1: function \"Alerts\" not defined"),
+		},
 		{
 			name: "with both HTTP basic auth and Authorization Header set",
 			settings: `{