diff --git a/.github/workflows/update-make-docs.yml b/.github/workflows/update-make-docs.yml
index 1bd0f70cb71..fd223de3068 100644
--- a/.github/workflows/update-make-docs.yml
+++ b/.github/workflows/update-make-docs.yml
@@ -12,16 +12,21 @@ jobs:
 
       - name: Update procedure
         run: |
+          BRANCH=update-make-docs
+          git checkout -b "${BRANCH}"
           curl -s -Lo docs/docs.mk https://raw.githubusercontent.com/grafana/writers-toolkit/main/docs/docs.mk
           curl -s -Lo docs/make-docs https://raw.githubusercontent.com/grafana/writers-toolkit/main/docs/make-docs
           if git diff --exit-code; then exit 0; fi
-          BRANCH="$(date +%Y-%m-%d)/update-make-docs"
-          git checkout -b "${BRANCH}"
           git add .
           git config --local user.email "bot@grafana.com"
           git config --local user.name "grafanabot"
-          git commit -m "Update \`make docs\` procedure"
+          git commit --message "Update \`make docs\` procedure"
           git push -v origin "refs/heads/${BRANCH}"
-          gh pr create --fill --label no-changelog --label --no-backport --label type/docs
+          gh pr create --fill \
+            --label 'backport v10.0.x' \
+            --label 'backport v10.1.x' \
+            --label 'backport v10.2.x' \
+            --label no-changelog \
+            --label type/docs || true
         env:
           GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}