diff --git a/packages/grafana-runtime/src/config.ts b/packages/grafana-runtime/src/config.ts
index 20da3e00667..8a55a128763 100644
--- a/packages/grafana-runtime/src/config.ts
+++ b/packages/grafana-runtime/src/config.ts
@@ -179,6 +179,7 @@ export class GrafanaBootConfig implements GrafanaConfig {
   rootFolderUID: string | undefined;
   localFileSystemAvailable: boolean | undefined;
   cloudMigrationIsTarget: boolean | undefined;
+  cloudMigrationFeedbackURL = '';
   reportingStaticContext?: Record<string, string>;
   exploreDefaultTimeOffset = '1h';
 
diff --git a/pkg/api/dtos/frontend_settings.go b/pkg/api/dtos/frontend_settings.go
index e241d9af7cb..60a4964b56e 100644
--- a/pkg/api/dtos/frontend_settings.go
+++ b/pkg/api/dtos/frontend_settings.go
@@ -256,7 +256,8 @@ type FrontendSettingsDTO struct {
 	PublicDashboardAccessToken string `json:"publicDashboardAccessToken"`
 	PublicDashboardsEnabled    bool   `json:"publicDashboardsEnabled"`
 
-	CloudMigrationIsTarget bool `json:"cloudMigrationIsTarget"`
+	CloudMigrationIsTarget    bool   `json:"cloudMigrationIsTarget"`
+	CloudMigrationFeedbackURL string `json:"cloudMigrationFeedbackURL"`
 
 	DateFormats setting.DateFormats `json:"dateFormats,omitempty"`
 
diff --git a/pkg/api/frontendsettings.go b/pkg/api/frontendsettings.go
index 18fca78c7fb..750ec9a9f11 100644
--- a/pkg/api/frontendsettings.go
+++ b/pkg/api/frontendsettings.go
@@ -223,6 +223,7 @@ func (hs *HTTPServer) getFrontendSettings(c *contextmodel.ReqContext) (*dtos.Fro
 		PublicDashboardAccessToken:          c.PublicDashboardAccessToken,
 		PublicDashboardsEnabled:             hs.Cfg.PublicDashboardsEnabled,
 		CloudMigrationIsTarget:              isCloudMigrationTarget,
+		CloudMigrationFeedbackURL:           hs.Cfg.CloudMigration.FeedbackURL,
 		SharedWithMeFolderUID:               folder.SharedWithMeFolderUID,
 		RootFolderUID:                       accesscontrol.GeneralFolderUID,
 		LocalFileSystemAvailable:            hs.Cfg.LocalFileSystemAvailable,
diff --git a/pkg/setting/setting_cloud_migration.go b/pkg/setting/setting_cloud_migration.go
index 9434e9cb4ea..66dd1d3c194 100644
--- a/pkg/setting/setting_cloud_migration.go
+++ b/pkg/setting/setting_cloud_migration.go
@@ -23,6 +23,7 @@ type CloudMigrationSettings struct {
 	CreateTokenTimeout          time.Duration
 	DeleteTokenTimeout          time.Duration
 	TokenExpiresAfter           time.Duration
+	FeedbackURL                 string
 
 	IsDeveloperMode bool
 }
@@ -47,6 +48,7 @@ func (cfg *Cfg) readCloudMigrationSettings() {
 	cfg.CloudMigration.DeleteTokenTimeout = cloudMigration.Key("delete_token_timeout").MustDuration(5 * time.Second)
 	cfg.CloudMigration.TokenExpiresAfter = cloudMigration.Key("token_expires_after").MustDuration(7 * 24 * time.Hour)
 	cfg.CloudMigration.IsDeveloperMode = cloudMigration.Key("developer_mode").MustBool(false)
+	cfg.CloudMigration.FeedbackURL = cloudMigration.Key("feedback_url").MustString("")
 
 	if cfg.CloudMigration.SnapshotFolder == "" {
 		homeDir, _ := os.UserHomeDir()
diff --git a/public/app/features/migrate-to-cloud/MigrateToCloud.tsx b/public/app/features/migrate-to-cloud/MigrateToCloud.tsx
index bbcc8a7e62b..ffd80d48f2f 100644
--- a/public/app/features/migrate-to-cloud/MigrateToCloud.tsx
+++ b/public/app/features/migrate-to-cloud/MigrateToCloud.tsx
@@ -1,9 +1,33 @@
 import { config } from '@grafana/runtime';
+import { Alert } from '@grafana/ui';
 import { Page } from 'app/core/components/Page/Page';
 
+import { Trans, t } from '../../core/internationalization';
+
 import { Page as CloudPage } from './cloud/Page';
 import { Page as OnPremPage } from './onprem/Page';
 
 export default function MigrateToCloud() {
-  return <Page navId="migrate-to-cloud">{config.cloudMigrationIsTarget ? <CloudPage /> : <OnPremPage />}</Page>;
+  const feedbackURL = config.cloudMigrationFeedbackURL;
+  return (
+    <Page navId="migrate-to-cloud">
+      <Alert
+        title={t('migrate-to-cloud.public-preview.title', 'Migrate to Grafana Cloud is in public preview')}
+        buttonContent={t('migrate-to-cloud.public-preview.button-text', 'Give feedback')}
+        severity={'info'}
+        onRemove={
+          feedbackURL
+            ? () => {
+                window.location.href = feedbackURL;
+              }
+            : undefined
+        }
+      >
+        <Trans i18nKey="migrate-to-cloud.public-preview.message">
+          Help us improve this feature by providing feedback and reporting any issues.
+        </Trans>
+      </Alert>
+      {config.cloudMigrationIsTarget ? <CloudPage /> : <OnPremPage />}
+    </Page>
+  );
 }
diff --git a/public/locales/en-US/grafana.json b/public/locales/en-US/grafana.json
index baff010eb17..b12ab64d930 100644
--- a/public/locales/en-US/grafana.json
+++ b/public/locales/en-US/grafana.json
@@ -1070,6 +1070,11 @@
       "link-title": "Grafana Cloud pricing",
       "title": "How much does it cost?"
     },
+    "public-preview": {
+      "button-text": "Give feedback",
+      "message": "Help us improve this feature by providing feedback and reporting any issues.",
+      "title": "Migrate to Grafana Cloud is in public preview"
+    },
     "resource-status": {
       "error-details-button": "Details",
       "failed": "Error",
diff --git a/public/locales/pseudo-LOCALE/grafana.json b/public/locales/pseudo-LOCALE/grafana.json
index 9b9c4e28c40..9bea8e21ee3 100644
--- a/public/locales/pseudo-LOCALE/grafana.json
+++ b/public/locales/pseudo-LOCALE/grafana.json
@@ -1070,6 +1070,11 @@
       "link-title": "Ğřäƒäʼnä Cľőūđ přįčįʼnģ",
       "title": "Ħőŵ mūčĥ đőęş įŧ čőşŧ?"
     },
+    "public-preview": {
+      "button-text": "Ğįvę ƒęęđþäčĸ",
+      "message": "Ħęľp ūş įmpřővę ŧĥįş ƒęäŧūřę þy přővįđįʼnģ ƒęęđþäčĸ äʼnđ řępőřŧįʼnģ äʼny įşşūęş.",
+      "title": "Mįģřäŧę ŧő Ğřäƒäʼnä Cľőūđ įş įʼn pūþľįč přęvįęŵ"
+    },
     "resource-status": {
       "error-details-button": "Đęŧäįľş",
       "failed": "Ēřřőř",