diff --git a/public/app/features/alerting/unified/rule-list/RuleList.v1.tsx b/public/app/features/alerting/unified/rule-list/RuleList.v1.tsx
index 2d565d3f259..88f3cf848b8 100644
--- a/public/app/features/alerting/unified/rule-list/RuleList.v1.tsx
+++ b/public/app/features/alerting/unified/rule-list/RuleList.v1.tsx
@@ -47,6 +47,8 @@ const RuleListV1 = () => {
   const [queryParams] = useQueryParams();
   const { filterState, hasActiveFilters } = useRulesFilter();
 
+  const hasActiveLabelsFilter = filterState.labels.length > 0;
+
   const queryParamView = queryParams.view as keyof typeof VIEWS;
   const view = VIEWS[queryParamView] ? queryParamView : 'groups';
 
@@ -77,7 +79,7 @@ const RuleListV1 = () => {
     return noRules && state.dispatched;
   });
 
-  const limitAlerts = hasActiveFilters ? undefined : LIMIT_ALERTS;
+  const limitAlerts = hasActiveLabelsFilter ? undefined : LIMIT_ALERTS;
   // Trigger data refresh only when the RULE_LIST_POLL_INTERVAL_MS elapsed since the previous load FINISHED
   const [_, fetchRules] = useAsyncFn(async () => {
     if (!loading) {