diff --git a/pkg/cmd/grafana-cli/commands/install_command_test.go b/pkg/cmd/grafana-cli/commands/install_command_test.go
index 0f655296932..6d9c35c1f8f 100644
--- a/pkg/cmd/grafana-cli/commands/install_command_test.go
+++ b/pkg/cmd/grafana-cli/commands/install_command_test.go
@@ -4,7 +4,9 @@ import (
 	"fmt"
 	"testing"
 
+	"github.com/grafana/grafana/pkg/cmd/grafana-cli/commands/commandstest"
 	"github.com/grafana/grafana/pkg/cmd/grafana-cli/utils"
+	"github.com/grafana/grafana/pkg/tests/testinfra"
 	"github.com/stretchr/testify/mock"
 	"github.com/stretchr/testify/require"
 )
@@ -78,3 +80,60 @@ func TestValidateInput(t *testing.T) {
 		})
 	}
 }
+
+func TestValidatePluginRepoConfig(t *testing.T) {
+	t.Run("Should use provided repo parameter for installation", func(t *testing.T) {
+		c, err := commandstest.NewCliContext(map[string]string{
+			"repo": "https://example.com",
+		})
+
+		require.NoError(t, err)
+		require.Equal(t, "https://example.com", c.PluginRepoURL())
+	})
+
+	t.Run("Should use provided repo parameter even if config is set", func(t *testing.T) {
+		c, err := commandstest.NewCliContext(map[string]string{
+			"repo":   "https://example.com",
+			"config": "/tmp/config.ini",
+		})
+
+		require.NoError(t, err)
+		require.Equal(t, "https://example.com", c.PluginRepoURL())
+	})
+
+	t.Run("Should use config parameter if it is set", func(t *testing.T) {
+		if testing.Short() {
+			t.Skip("skipping integration test")
+		}
+		grafDir, cfgPath := testinfra.CreateGrafDir(t, testinfra.GrafanaOpts{
+			GrafanaComAPIURL: "https://grafana-dev.com",
+		})
+
+		c, err := commandstest.NewCliContext(map[string]string{
+			"config":   cfgPath,
+			"homepath": grafDir,
+		})
+		require.NoError(t, err)
+		repoURL := c.PluginRepoURL()
+		require.Equal(t, "https://grafana-dev.com/plugins", repoURL)
+	})
+
+	t.Run("Should use config overrides parameter if it is set alongside config parameter", func(t *testing.T) {
+		if testing.Short() {
+			t.Skip("skipping integration test")
+		}
+
+		// GrafanaComApiUrl is set to the default path https://grafana.com/api
+		grafDir, cfgPath := testinfra.CreateGrafDir(t)
+
+		// overriding the GrafanaComApiUrl to https://grafana-dev.com
+		c, err := commandstest.NewCliContext(map[string]string{
+			"config":          cfgPath,
+			"homepath":        grafDir,
+			"configOverrides": "cfg:grafana_com.api_url=https://grafana-dev.com",
+		})
+		require.NoError(t, err)
+		repoURL := c.PluginRepoURL()
+		require.Equal(t, "https://grafana-dev.com/plugins", repoURL)
+	})
+}
diff --git a/pkg/cmd/grafana-cli/utils/command_line.go b/pkg/cmd/grafana-cli/utils/command_line.go
index aa83e46af2c..e394ab03769 100644
--- a/pkg/cmd/grafana-cli/utils/command_line.go
+++ b/pkg/cmd/grafana-cli/utils/command_line.go
@@ -1,9 +1,14 @@
 package utils
 
 import (
+	"slices"
+	"strings"
+
 	"github.com/urfave/cli/v2"
 
+	"github.com/grafana/grafana/pkg/cmd/grafana-cli/logger"
 	"github.com/grafana/grafana/pkg/cmd/grafana-cli/models"
+	"github.com/grafana/grafana/pkg/setting"
 )
 
 type CommandLine interface {
@@ -52,7 +57,38 @@ func (c *ContextCommandLine) PluginDirectory() string {
 	return c.String("pluginsDir")
 }
 
+/*
+The plugin repository URL is determined in the following order:
+1. --repo flag value if it is specified
+2. --repo flag value if set via the environment variable called "GF_PLUGIN_REPO"
+3. --configOverrides parameter (only if --config is set too)
+4. --config parameter, from which we are looking at GrafanaComAPIURL setting
+5. fallback to default value which is https://grafana.com/api/plugins
+**/
+
 func (c *ContextCommandLine) PluginRepoURL() string {
+	// if --repo flag is set, use it
+	// since the repo flag always has a value set by default we are checking in the flag lists if the --repo flag was provided at all.
+	if slices.Contains(c.FlagNames(), "repo") {
+		return c.String("repo")
+	}
+
+	// if --config flag is set, try to get the GrafanaComAPIURL setting
+	if c.ConfigFile() != "" {
+		configOptions := strings.Split(c.String("configOverrides"), " ")
+		cfg, err := setting.NewCfgFromArgs(setting.CommandLineArgs{
+			Config:   c.ConfigFile(),
+			HomePath: c.HomePath(),
+			Args:     append(configOptions, c.Args().Slice()...),
+		})
+
+		if err != nil {
+			logger.Debug("Could not parse config file", err)
+		} else if cfg.GrafanaComAPIURL != "" {
+			return cfg.GrafanaComAPIURL + "/plugins"
+		}
+	}
+	// fallback to default value
 	return c.String("repo")
 }
 
diff --git a/pkg/tests/testinfra/testinfra.go b/pkg/tests/testinfra/testinfra.go
index bdeabb8ee9b..24b046d7aed 100644
--- a/pkg/tests/testinfra/testinfra.go
+++ b/pkg/tests/testinfra/testinfra.go
@@ -376,6 +376,13 @@ func CreateGrafDir(t *testing.T, opts ...GrafanaOpts) (string, string) {
 			_, err = unifiedAlertingSection.NewKey("min_interval", o.NGAlertSchedulerBaseInterval.String())
 			require.NoError(t, err)
 		}
+
+		if o.GrafanaComAPIURL != "" {
+			grafanaComSection, err := getOrCreateSection("grafana_com")
+			require.NoError(t, err)
+			_, err = grafanaComSection.NewKey("api_url", o.GrafanaComAPIURL)
+			require.NoError(t, err)
+		}
 	}
 	logSection, err := getOrCreateSection("database")
 	require.NoError(t, err)
@@ -422,6 +429,7 @@ type GrafanaOpts struct {
 	GRPCServerAddress                     string
 	QueryRetries                          int64
 	APIServerStorageType                  string
+	GrafanaComAPIURL                      string
 }
 
 func CreateUser(t *testing.T, store db.DB, cfg *setting.Cfg, cmd user.CreateUserCommand) *user.User {