diff --git a/docs/sources/setup-grafana/configure-grafana/feature-toggles/index.md b/docs/sources/setup-grafana/configure-grafana/feature-toggles/index.md
index e701cb0c2f6..285b8f2cff3 100644
--- a/docs/sources/setup-grafana/configure-grafana/feature-toggles/index.md
+++ b/docs/sources/setup-grafana/configure-grafana/feature-toggles/index.md
@@ -162,6 +162,7 @@ Experimental features might be changed or removed without prior notice.
 | `dashboardScene`                            | Enables dashboard rendering using scenes for all roles                                                                                                                                                                                                                            |
 | `logsInfiniteScrolling`                     | Enables infinite scrolling for the Logs panel in Explore and Dashboards                                                                                                                                                                                                           |
 | `flameGraphItemCollapsing`                  | Allow collapsing of flame graph items                                                                                                                                                                                                                                             |
+| `logRowsPopoverMenu`                        | Enable filtering menu displayed when text of a log line is selected                                                                                                                                                                                                               |
 | `pluginsSkipHostEnvVars`                    | Disables passing host environment variable to plugin processes                                                                                                                                                                                                                    |
 
 ## Development feature toggles
diff --git a/packages/grafana-data/src/types/featureToggles.gen.ts b/packages/grafana-data/src/types/featureToggles.gen.ts
index 7fbe94d26c1..8f75b471e95 100644
--- a/packages/grafana-data/src/types/featureToggles.gen.ts
+++ b/packages/grafana-data/src/types/featureToggles.gen.ts
@@ -162,5 +162,6 @@ export interface FeatureToggles {
   alertingDetailsViewV2?: boolean;
   datatrails?: boolean;
   alertingSimplifiedRouting?: boolean;
+  logRowsPopoverMenu?: boolean;
   pluginsSkipHostEnvVars?: boolean;
 }
diff --git a/pkg/services/featuremgmt/registry.go b/pkg/services/featuremgmt/registry.go
index ecddb76c76b..779d7fe14e9 100644
--- a/pkg/services/featuremgmt/registry.go
+++ b/pkg/services/featuremgmt/registry.go
@@ -1063,6 +1063,13 @@ var (
 			Owner:        grafanaAlertingSquad,
 			HideFromDocs: true,
 		},
+		{
+			Name:         "logRowsPopoverMenu",
+			Description:  "Enable filtering menu displayed when text of a log line is selected",
+			Stage:        FeatureStageExperimental,
+			FrontendOnly: true,
+			Owner:        grafanaObservabilityLogsSquad,
+		},
 		{
 			Name:         "pluginsSkipHostEnvVars",
 			Description:  "Disables passing host environment variable to plugin processes",
diff --git a/pkg/services/featuremgmt/toggles_gen.csv b/pkg/services/featuremgmt/toggles_gen.csv
index 1fffede8694..826dd69f5e3 100644
--- a/pkg/services/featuremgmt/toggles_gen.csv
+++ b/pkg/services/featuremgmt/toggles_gen.csv
@@ -143,4 +143,5 @@ flameGraphItemCollapsing,experimental,@grafana/observability-traces-and-profilin
 alertingDetailsViewV2,experimental,@grafana/alerting-squad,false,false,false,true
 datatrails,experimental,@grafana/dashboards-squad,false,false,false,true
 alertingSimplifiedRouting,experimental,@grafana/alerting-squad,false,false,false,false
+logRowsPopoverMenu,experimental,@grafana/observability-logs,false,false,false,true
 pluginsSkipHostEnvVars,experimental,@grafana/plugins-platform-backend,false,false,false,false
diff --git a/pkg/services/featuremgmt/toggles_gen.go b/pkg/services/featuremgmt/toggles_gen.go
index 943cc371f8d..e6234c6d826 100644
--- a/pkg/services/featuremgmt/toggles_gen.go
+++ b/pkg/services/featuremgmt/toggles_gen.go
@@ -583,6 +583,10 @@ const (
 	// Enables the simplified routing for alerting
 	FlagAlertingSimplifiedRouting = "alertingSimplifiedRouting"
 
+	// FlagLogRowsPopoverMenu
+	// Enable filtering menu displayed when text of a log line is selected
+	FlagLogRowsPopoverMenu = "logRowsPopoverMenu"
+
 	// FlagPluginsSkipHostEnvVars
 	// Disables passing host environment variable to plugin processes
 	FlagPluginsSkipHostEnvVars = "pluginsSkipHostEnvVars"
diff --git a/public/app/features/explore/Explore.tsx b/public/app/features/explore/Explore.tsx
index 81aad3edc5b..aa37d9fe1a6 100644
--- a/public/app/features/explore/Explore.tsx
+++ b/public/app/features/explore/Explore.tsx
@@ -230,6 +230,20 @@ export class Explore extends React.PureComponent<Props, ExploreState> {
     this.onModifyQueries({ type: 'ADD_FILTER_OUT', options: { key, value } }, refId);
   };
 
+  /**
+   * Used by Logs Popover Menu.
+   */
+  onClickFilterValue = (value: string, refId?: string) => {
+    this.onModifyQueries({ type: 'ADD_STRING_FILTER', options: { value } }, refId);
+  };
+
+  /**
+   * Used by Logs Popover Menu.
+   */
+  onClickFilterOutValue = (value: string, refId?: string) => {
+    this.onModifyQueries({ type: 'ADD_STRING_FILTER_OUT', options: { value } }, refId);
+  };
+
   onClickAddQueryRowButton = () => {
     const { exploreId, queryKeys } = this.props;
     this.props.addQueryRow(exploreId, queryKeys.length);
@@ -250,7 +264,8 @@ export class Explore extends React.PureComponent<Props, ExploreState> {
         return query;
       }
       const ds = await getDataSourceSrv().get(datasource);
-      if (hasToggleableQueryFiltersSupport(ds)) {
+      const toggleableFilters = ['ADD_FILTER', 'ADD_FILTER_OUT'];
+      if (hasToggleableQueryFiltersSupport(ds) && toggleableFilters.includes(modification.type)) {
         return ds.toggleQueryFilter(query, {
           type: modification.type === 'ADD_FILTER' ? 'FILTER_FOR' : 'FILTER_OUT',
           options: modification.options ?? {},
@@ -435,6 +450,8 @@ export class Explore extends React.PureComponent<Props, ExploreState> {
           splitOpenFn={this.onSplitOpen('logs')}
           scrollElement={this.scrollElement}
           isFilterLabelActive={this.isFilterLabelActive}
+          onClickFilterValue={this.onClickFilterValue}
+          onClickFilterOutValue={this.onClickFilterOutValue}
         />
       </ContentOutlineItem>
     );
diff --git a/public/app/features/explore/Logs/Logs.tsx b/public/app/features/explore/Logs/Logs.tsx
index 6990b7e34d3..692e0976eba 100644
--- a/public/app/features/explore/Logs/Logs.tsx
+++ b/public/app/features/explore/Logs/Logs.tsx
@@ -102,6 +102,8 @@ interface Props extends Themeable2 {
   isFilterLabelActive?: (key: string, value: string, refId?: string) => Promise<boolean>;
   logsFrames?: DataFrame[];
   range: TimeRange;
+  onClickFilterValue?: (value: string, refId?: string) => void;
+  onClickFilterOutValue?: (value: string, refId?: string) => void;
 }
 
 export type LogsVisualisationType = 'table' | 'logs';
@@ -772,6 +774,8 @@ class UnthemedLogs extends PureComponent<Props, State> {
                   scrollIntoView={this.scrollIntoView}
                   isFilterLabelActive={this.props.isFilterLabelActive}
                   containerRendered={!!this.state.logsContainer}
+                  onClickFilterValue={this.props.onClickFilterValue}
+                  onClickFilterOutValue={this.props.onClickFilterOutValue}
                 />
               </div>
             )}
diff --git a/public/app/features/explore/Logs/LogsContainer.tsx b/public/app/features/explore/Logs/LogsContainer.tsx
index b60a620a4f8..96d46b37c0d 100644
--- a/public/app/features/explore/Logs/LogsContainer.tsx
+++ b/public/app/features/explore/Logs/LogsContainer.tsx
@@ -56,6 +56,8 @@ interface LogsContainerProps extends PropsFromRedux {
   splitOpenFn: SplitOpen;
   scrollElement?: HTMLDivElement;
   isFilterLabelActive: (key: string, value: string, refId?: string) => Promise<boolean>;
+  onClickFilterValue: (value: string, refId?: string) => void;
+  onClickFilterOutValue: (value: string, refId?: string) => void;
 }
 
 interface LogsContainerState {
@@ -313,6 +315,8 @@ class LogsContainer extends PureComponent<LogsContainerProps, LogsContainerState
             scrollElement={scrollElement}
             isFilterLabelActive={logDetailsFilterAvailable ? this.props.isFilterLabelActive : undefined}
             range={range}
+            onClickFilterValue={this.props.onClickFilterValue}
+            onClickFilterOutValue={this.props.onClickFilterOutValue}
           />
         </LogsCrossFadeTransition>
       </>
diff --git a/public/app/features/logs/components/LogRow.test.tsx b/public/app/features/logs/components/LogRow.test.tsx
index c8fc50d4d9b..13e0290d086 100644
--- a/public/app/features/logs/components/LogRow.test.tsx
+++ b/public/app/features/logs/components/LogRow.test.tsx
@@ -30,6 +30,7 @@ const setup = (propOverrides?: Partial<ComponentProps<typeof LogRow>>, rowOverri
     enableLogDetails: false,
     getRows: () => [],
     onOpenContext: () => {},
+    handleTextSelection: jest.fn(),
     prettifyLogMessage: false,
     app: CoreApp.Explore,
     showDuplicates: false,
diff --git a/public/app/features/logs/components/LogRow.tsx b/public/app/features/logs/components/LogRow.tsx
index f4b8697ae56..923eb1feaa0 100644
--- a/public/app/features/logs/components/LogRow.tsx
+++ b/public/app/features/logs/components/LogRow.tsx
@@ -1,7 +1,7 @@
 import { cx } from '@emotion/css';
 import { debounce } from 'lodash';
 import memoizeOne from 'memoize-one';
-import React, { PureComponent } from 'react';
+import React, { PureComponent, MouseEvent } from 'react';
 
 import { Field, LinkModel, LogRowModel, LogsSortOrder, dateTimeFormat, CoreApp, DataFrame } from '@grafana/data';
 import { reportInteraction } from '@grafana/runtime';
@@ -48,6 +48,7 @@ interface Props extends Themeable2 {
   onUnpinLine?: (row: LogRowModel) => void;
   pinned?: boolean;
   containerRendered?: boolean;
+  handleTextSelection?: (e: MouseEvent<HTMLTableRowElement>, row: LogRowModel) => boolean;
 }
 
 interface State {
@@ -88,7 +89,12 @@ class UnThemedLogRow extends PureComponent<Props, State> {
     this.props.onOpenContext(row, this.debouncedContextClose);
   };
 
-  toggleDetails = () => {
+  onRowClick = (e: MouseEvent<HTMLTableRowElement>) => {
+    if (this.props.handleTextSelection?.(e, this.props.row)) {
+      // Event handled by the parent.
+      return;
+    }
+
     if (!this.props.enableLogDetails) {
       return;
     }
@@ -121,6 +127,17 @@ class UnThemedLogRow extends PureComponent<Props, State> {
     }
   };
 
+  onMouseMove = (e: MouseEvent) => {
+    // No need to worry about text selection.
+    if (!this.props.handleTextSelection) {
+      return;
+    }
+    // The user is selecting text, so hide the log row menu so it doesn't interfere.
+    if (document.getSelection()?.toString() && e.buttons > 0) {
+      this.setState({ mouseIsOver: false });
+    }
+  };
+
   onMouseLeave = () => {
     this.setState({ mouseIsOver: false });
     if (this.props.onLogRowHover) {
@@ -205,9 +222,10 @@ class UnThemedLogRow extends PureComponent<Props, State> {
         <tr
           ref={this.logLineRef}
           className={logRowBackground}
-          onClick={this.toggleDetails}
+          onClick={this.onRowClick}
           onMouseEnter={this.onMouseEnter}
           onMouseLeave={this.onMouseLeave}
+          onMouseMove={this.onMouseMove}
           /**
            * For better accessibility support, we listen to the onFocus event here (to display the LogRowMenuCell), and
            * to onBlur event in the LogRowMenuCell (to hide it). This way, the LogRowMenuCell is displayed when the user navigates
diff --git a/public/app/features/logs/components/LogRows.test.tsx b/public/app/features/logs/components/LogRows.test.tsx
index ccb66f6b87f..b2527d2055b 100644
--- a/public/app/features/logs/components/LogRows.test.tsx
+++ b/public/app/features/logs/components/LogRows.test.tsx
@@ -1,4 +1,5 @@
 import { act, render, screen } from '@testing-library/react';
+import userEvent from '@testing-library/user-event';
 import { range } from 'lodash';
 import React from 'react';
 
@@ -7,6 +8,15 @@ import { LogRowModel, LogsDedupStrategy, LogsSortOrder } from '@grafana/data';
 import { LogRows, PREVIEW_LIMIT } from './LogRows';
 import { createLogRow } from './__mocks__/logRow';
 
+jest.mock('@grafana/runtime', () => ({
+  ...jest.requireActual('@grafana/runtime'),
+  config: {
+    featureToggles: {
+      logRowsPopoverMenu: true,
+    },
+  },
+}));
+
 describe('LogRows', () => {
   it('renders rows', () => {
     const rows: LogRowModel[] = [createLogRow({ uid: '1' }), createLogRow({ uid: '2' }), createLogRow({ uid: '3' })];
@@ -195,3 +205,46 @@ describe('LogRows', () => {
     expect(screen.queryAllByRole('row').at(2)).toHaveTextContent('log message 1');
   });
 });
+
+describe('Popover menu', () => {
+  function setup() {
+    const rows: LogRowModel[] = [createLogRow({ uid: '1' })];
+    return render(
+      <LogRows
+        logRows={rows}
+        dedupStrategy={LogsDedupStrategy.none}
+        showLabels={false}
+        showTime={false}
+        wrapLogMessage={true}
+        prettifyLogMessage={true}
+        timeZone={'utc'}
+        logsSortOrder={LogsSortOrder.Descending}
+        enableLogDetails={true}
+        displayedFields={[]}
+        onClickFilterOutValue={() => {}}
+        onClickFilterValue={() => {}}
+      />
+    );
+  }
+  let orgGetSelection: () => Selection | null;
+  beforeAll(() => {
+    orgGetSelection = document.getSelection;
+    jest.spyOn(document, 'getSelection').mockReturnValue({
+      toString: () => 'selected log line',
+    } as Selection);
+  });
+  afterAll(() => {
+    document.getSelection = orgGetSelection;
+  });
+  it('Does not appear in the document', () => {
+    setup();
+    expect(screen.queryByText('Copy selection')).not.toBeInTheDocument();
+  });
+  it('Appears after selecting test', async () => {
+    setup();
+    await userEvent.click(screen.getByText('log message 1'));
+    expect(screen.getByText('Copy selection')).toBeInTheDocument();
+    expect(screen.getByText('Add as line contains filter')).toBeInTheDocument();
+    expect(screen.getByText('Add as line does not contain filter')).toBeInTheDocument();
+  });
+});
diff --git a/public/app/features/logs/components/LogRows.tsx b/public/app/features/logs/components/LogRows.tsx
index 2b9c8d9e49e..4d951114839 100644
--- a/public/app/features/logs/components/LogRows.tsx
+++ b/public/app/features/logs/components/LogRows.tsx
@@ -1,6 +1,6 @@
 import { cx } from '@emotion/css';
 import memoizeOne from 'memoize-one';
-import React, { PureComponent } from 'react';
+import React, { PureComponent, MouseEvent, createRef } from 'react';
 
 import {
   TimeZone,
@@ -12,13 +12,15 @@ import {
   CoreApp,
   DataFrame,
 } from '@grafana/data';
+import { config } from '@grafana/runtime';
 import { withTheme2, Themeable2 } from '@grafana/ui';
 
 import { UniqueKeyMaker } from '../UniqueKeyMaker';
-import { sortLogRows } from '../utils';
+import { sortLogRows, targetIsElement } from '../utils';
 
 //Components
 import { LogRow } from './LogRow';
+import { PopoverMenu } from './PopoverMenu';
 import { getLogRowStyles } from './getLogRowStyles';
 
 export const PREVIEW_LIMIT = 100;
@@ -59,14 +61,20 @@ export interface Props extends Themeable2 {
    * Any overflowing content will be clipped at the table boundary.
    */
   overflowingContent?: boolean;
+  onClickFilterValue?: (value: string, refId?: string) => void;
+  onClickFilterOutValue?: (value: string, refId?: string) => void;
 }
 
 interface State {
   renderAll: boolean;
+  selection: string;
+  selectedRow: LogRowModel | null;
+  popoverMenuCoordinates: { x: number; y: number };
 }
 
 class UnThemedLogRows extends PureComponent<Props, State> {
   renderAllTimer: number | null = null;
+  logRowsRef = createRef<HTMLDivElement>();
 
   static defaultProps = {
     previewLimit: PREVIEW_LIMIT,
@@ -74,6 +82,9 @@ class UnThemedLogRows extends PureComponent<Props, State> {
 
   state: State = {
     renderAll: false,
+    selection: '',
+    selectedRow: null,
+    popoverMenuCoordinates: { x: 0, y: 0 },
   };
 
   /**
@@ -85,6 +96,60 @@ class UnThemedLogRows extends PureComponent<Props, State> {
     }
   };
 
+  popoverMenuSupported() {
+    if (!config.featureToggles.logRowsPopoverMenu) {
+      return false;
+    }
+    return Boolean(this.props.onClickFilterOutValue || this.props.onClickFilterValue);
+  }
+
+  handleSelection = (e: MouseEvent<HTMLTableRowElement>, row: LogRowModel): boolean => {
+    if (this.popoverMenuSupported() === false) {
+      return false;
+    }
+    const selection = document.getSelection()?.toString();
+    if (!selection) {
+      return false;
+    }
+    if (!this.logRowsRef.current) {
+      return false;
+    }
+    const parentBounds = this.logRowsRef.current?.getBoundingClientRect();
+    this.setState({
+      selection,
+      popoverMenuCoordinates: { x: e.clientX - parentBounds.left, y: e.clientY - parentBounds.top },
+      selectedRow: row,
+    });
+    return true;
+  };
+
+  handleDeselection = (e: Event) => {
+    if (
+      targetIsElement(e.target) &&
+      (e.target?.getAttribute('role') === 'menuitem' || e.target?.parentElement?.getAttribute('role') === 'menuitem')
+    ) {
+      // Delegate closing the menu to the popover component.
+      return;
+    }
+    if (targetIsElement(e.target) && !this.logRowsRef.current?.contains(e.target)) {
+      // The mouseup event comes from outside the log rows, close the menu.
+      this.closePopoverMenu();
+      return;
+    }
+    if (document.getSelection()?.toString()) {
+      return;
+    }
+    this.closePopoverMenu();
+  };
+
+  closePopoverMenu = () => {
+    this.setState({
+      selection: '',
+      popoverMenuCoordinates: { x: 0, y: 0 },
+      selectedRow: null,
+    });
+  };
+
   componentDidMount() {
     // Staged rendering
     const { logRows, previewLimit } = this.props;
@@ -96,9 +161,11 @@ class UnThemedLogRows extends PureComponent<Props, State> {
     } else {
       this.renderAllTimer = window.setTimeout(() => this.setState({ renderAll: true }), 2000);
     }
+    document.addEventListener('mouseup', this.handleDeselection);
   }
 
   componentWillUnmount() {
+    document.removeEventListener('mouseup', this.handleDeselection);
     if (this.renderAllTimer) {
       clearTimeout(this.renderAllTimer);
     }
@@ -134,56 +201,70 @@ class UnThemedLogRows extends PureComponent<Props, State> {
     const keyMaker = new UniqueKeyMaker();
 
     return (
-      <table className={cx(styles.logsRowsTable, this.props.overflowingContent ? '' : styles.logsRowsTableContain)}>
-        <tbody>
-          {hasData &&
-            firstRows.map((row) => (
-              <LogRow
-                key={keyMaker.getKey(row.uid)}
-                getRows={getRows}
-                row={row}
-                showDuplicates={showDuplicates}
-                logsSortOrder={logsSortOrder}
-                onOpenContext={this.openContext}
-                styles={styles}
-                onPermalinkClick={this.props.onPermalinkClick}
-                scrollIntoView={this.props.scrollIntoView}
-                permalinkedRowId={this.props.permalinkedRowId}
-                onPinLine={this.props.onPinLine}
-                onUnpinLine={this.props.onUnpinLine}
-                pinned={this.props.pinnedRowId === row.uid}
-                isFilterLabelActive={this.props.isFilterLabelActive}
-                {...rest}
-              />
-            ))}
-          {hasData &&
-            renderAll &&
-            lastRows.map((row) => (
-              <LogRow
-                key={keyMaker.getKey(row.uid)}
-                getRows={getRows}
-                row={row}
-                showDuplicates={showDuplicates}
-                logsSortOrder={logsSortOrder}
-                onOpenContext={this.openContext}
-                styles={styles}
-                onPermalinkClick={this.props.onPermalinkClick}
-                scrollIntoView={this.props.scrollIntoView}
-                permalinkedRowId={this.props.permalinkedRowId}
-                onPinLine={this.props.onPinLine}
-                onUnpinLine={this.props.onUnpinLine}
-                pinned={this.props.pinnedRowId === row.uid}
-                isFilterLabelActive={this.props.isFilterLabelActive}
-                {...rest}
-              />
-            ))}
-          {hasData && !renderAll && (
-            <tr>
-              <td colSpan={5}>Rendering {orderedRows.length - previewLimit!} rows...</td>
-            </tr>
-          )}
-        </tbody>
-      </table>
+      <div className={styles.logRows} ref={this.logRowsRef}>
+        {this.state.selection && this.state.selectedRow && (
+          <PopoverMenu
+            close={this.closePopoverMenu}
+            row={this.state.selectedRow}
+            selection={this.state.selection}
+            {...this.state.popoverMenuCoordinates}
+            onClickFilterValue={rest.onClickFilterValue}
+            onClickFilterOutValue={rest.onClickFilterOutValue}
+          />
+        )}
+        <table className={cx(styles.logsRowsTable, this.props.overflowingContent ? '' : styles.logsRowsTableContain)}>
+          <tbody>
+            {hasData &&
+              firstRows.map((row) => (
+                <LogRow
+                  key={keyMaker.getKey(row.uid)}
+                  getRows={getRows}
+                  row={row}
+                  showDuplicates={showDuplicates}
+                  logsSortOrder={logsSortOrder}
+                  onOpenContext={this.openContext}
+                  styles={styles}
+                  onPermalinkClick={this.props.onPermalinkClick}
+                  scrollIntoView={this.props.scrollIntoView}
+                  permalinkedRowId={this.props.permalinkedRowId}
+                  onPinLine={this.props.onPinLine}
+                  onUnpinLine={this.props.onUnpinLine}
+                  pinned={this.props.pinnedRowId === row.uid}
+                  isFilterLabelActive={this.props.isFilterLabelActive}
+                  handleTextSelection={this.popoverMenuSupported() ? this.handleSelection : undefined}
+                  {...rest}
+                />
+              ))}
+            {hasData &&
+              renderAll &&
+              lastRows.map((row) => (
+                <LogRow
+                  key={keyMaker.getKey(row.uid)}
+                  getRows={getRows}
+                  row={row}
+                  showDuplicates={showDuplicates}
+                  logsSortOrder={logsSortOrder}
+                  onOpenContext={this.openContext}
+                  styles={styles}
+                  onPermalinkClick={this.props.onPermalinkClick}
+                  scrollIntoView={this.props.scrollIntoView}
+                  permalinkedRowId={this.props.permalinkedRowId}
+                  onPinLine={this.props.onPinLine}
+                  onUnpinLine={this.props.onUnpinLine}
+                  pinned={this.props.pinnedRowId === row.uid}
+                  isFilterLabelActive={this.props.isFilterLabelActive}
+                  handleTextSelection={this.popoverMenuSupported() ? this.handleSelection : undefined}
+                  {...rest}
+                />
+              ))}
+            {hasData && !renderAll && (
+              <tr>
+                <td colSpan={5}>Rendering {orderedRows.length - previewLimit!} rows...</td>
+              </tr>
+            )}
+          </tbody>
+        </table>
+      </div>
     );
   }
 }
diff --git a/public/app/features/logs/components/PopoverMenu.test.tsx b/public/app/features/logs/components/PopoverMenu.test.tsx
new file mode 100644
index 00000000000..1c52e84cb68
--- /dev/null
+++ b/public/app/features/logs/components/PopoverMenu.test.tsx
@@ -0,0 +1,89 @@
+import { render, screen } from '@testing-library/react';
+import userEvent from '@testing-library/user-event';
+import React from 'react';
+
+import { PopoverMenu } from './PopoverMenu';
+import { createLogRow } from './__mocks__/logRow';
+
+const row = createLogRow();
+
+test('Does not render if the filter functions are not defined', () => {
+  render(<PopoverMenu selection="test" x={0} y={0} row={row} close={() => {}} />);
+
+  expect(screen.queryByText('Copy selection')).not.toBeInTheDocument();
+});
+
+test('Renders copy and line contains filter', async () => {
+  const onClickFilterValue = jest.fn();
+  render(
+    <PopoverMenu selection="test" x={0} y={0} row={row} close={() => {}} onClickFilterValue={onClickFilterValue} />
+  );
+
+  expect(screen.getByText('Copy selection')).toBeInTheDocument();
+  expect(screen.getByText('Add as line contains filter')).toBeInTheDocument();
+
+  await userEvent.click(screen.getByText('Add as line contains filter'));
+
+  expect(onClickFilterValue).toHaveBeenCalledTimes(1);
+  expect(onClickFilterValue).toHaveBeenCalledWith('test', row.dataFrame.refId);
+});
+
+test('Renders copy and line does not contain filter', async () => {
+  const onClickFilterOutValue = jest.fn();
+  render(
+    <PopoverMenu
+      selection="test"
+      x={0}
+      y={0}
+      row={row}
+      close={() => {}}
+      onClickFilterOutValue={onClickFilterOutValue}
+    />
+  );
+
+  expect(screen.getByText('Copy selection')).toBeInTheDocument();
+  expect(screen.getByText('Add as line does not contain filter')).toBeInTheDocument();
+
+  await userEvent.click(screen.getByText('Add as line does not contain filter'));
+
+  expect(onClickFilterOutValue).toHaveBeenCalledTimes(1);
+  expect(onClickFilterOutValue).toHaveBeenCalledWith('test', row.dataFrame.refId);
+});
+
+test('Renders copy, line contains filter, and line does not contain filter', () => {
+  render(
+    <PopoverMenu
+      selection="test"
+      x={0}
+      y={0}
+      row={row}
+      close={() => {}}
+      onClickFilterValue={() => {}}
+      onClickFilterOutValue={() => {}}
+    />
+  );
+
+  expect(screen.getByText('Copy selection')).toBeInTheDocument();
+  expect(screen.getByText('Add as line contains filter')).toBeInTheDocument();
+  expect(screen.getByText('Add as line does not contain filter')).toBeInTheDocument();
+});
+
+test('Can be dismissed with escape', async () => {
+  const close = jest.fn();
+  render(
+    <PopoverMenu
+      selection="test"
+      x={0}
+      y={0}
+      row={row}
+      close={close}
+      onClickFilterValue={() => {}}
+      onClickFilterOutValue={() => {}}
+    />
+  );
+
+  expect(close).not.toHaveBeenCalled();
+  expect(screen.getByText('Copy selection')).toBeInTheDocument();
+  await userEvent.keyboard('{Escape}');
+  expect(close).toHaveBeenCalledTimes(1);
+});
diff --git a/public/app/features/logs/components/PopoverMenu.tsx b/public/app/features/logs/components/PopoverMenu.tsx
new file mode 100644
index 00000000000..22c26782194
--- /dev/null
+++ b/public/app/features/logs/components/PopoverMenu.tsx
@@ -0,0 +1,99 @@
+import { css } from '@emotion/css';
+import React, { useEffect, useRef } from 'react';
+
+import { GrafanaTheme2, LogRowModel } from '@grafana/data';
+import { reportInteraction } from '@grafana/runtime';
+import { Menu, useStyles2 } from '@grafana/ui';
+
+import { copyText } from '../utils';
+
+interface PopoverMenuProps {
+  selection: string;
+  x: number;
+  y: number;
+  onClickFilterValue?: (value: string, refId?: string) => void;
+  onClickFilterOutValue?: (value: string, refId?: string) => void;
+  row: LogRowModel;
+  close: () => void;
+}
+
+export const PopoverMenu = ({
+  x,
+  y,
+  onClickFilterValue,
+  onClickFilterOutValue,
+  selection,
+  row,
+  close,
+}: PopoverMenuProps) => {
+  const containerRef = useRef<HTMLDivElement | null>(null);
+  const styles = useStyles2(getStyles);
+
+  useEffect(() => {
+    function handleEscape(e: KeyboardEvent) {
+      if (e.key === 'Escape') {
+        close();
+      }
+    }
+    document.addEventListener('keyup', handleEscape);
+
+    return () => {
+      document.removeEventListener('keyup', handleEscape);
+    };
+  }, [close]);
+
+  const supported = onClickFilterValue || onClickFilterOutValue;
+
+  if (!supported) {
+    return null;
+  }
+
+  return (
+    <div className={styles.menu} style={{ top: y, left: x }}>
+      <Menu ref={containerRef}>
+        <Menu.Item
+          label="Copy selection"
+          onClick={() => {
+            copyText(selection, containerRef);
+            close();
+            track('copy_selection_clicked', selection.length, row.datasourceType);
+          }}
+        />
+        {onClickFilterValue && (
+          <Menu.Item
+            label="Add as line contains filter"
+            onClick={() => {
+              onClickFilterValue(selection, row.dataFrame.refId);
+              close();
+              track('line_filter_clicked', selection.length, row.datasourceType);
+            }}
+          />
+        )}
+        {onClickFilterOutValue && (
+          <Menu.Item
+            label="Add as line does not contain filter"
+            onClick={() => {
+              onClickFilterOutValue(selection, row.dataFrame.refId);
+              close();
+              track('line_filter_out_clicked', selection.length, row.datasourceType);
+            }}
+          />
+        )}
+      </Menu>
+    </div>
+  );
+};
+
+function track(event: string, selectionLength: number, dataSourceType: string | undefined) {
+  reportInteraction(`grafana_explore_logs_${event}`, {
+    selection_length: selectionLength,
+    ds_type: dataSourceType || 'unknown',
+  });
+}
+
+const getStyles = (theme: GrafanaTheme2) => ({
+  menu: css({
+    position: 'absolute',
+    zIndex: theme.zIndex.modal,
+  }),
+});
diff --git a/public/app/features/logs/components/getLogRowStyles.ts b/public/app/features/logs/components/getLogRowStyles.ts
index d059f418350..4583138ece8 100644
--- a/public/app/features/logs/components/getLogRowStyles.ts
+++ b/public/app/features/logs/components/getLogRowStyles.ts
@@ -67,12 +67,16 @@ export const getLogRowStyles = memoizeOne((theme: GrafanaTheme2) => {
       color: ${theme.components.textHighlight.text}
       background-color: ${theme.components.textHighlight};
     `,
+    logRows: css({
+      position: 'relative',
+    }),
     logsRowsTable: css`
       label: logs-rows;
       font-family: ${theme.typography.fontFamilyMonospace};
       font-size: ${theme.typography.bodySmall.fontSize};
       width: 100%;
       ${!scrollableLogsContainer && `margin-bottom: ${theme.spacing(2.25)};`}
+      position: relative;
     `,
     logsRowsTableContain: css`
       contain: strict;
diff --git a/public/app/features/logs/utils.ts b/public/app/features/logs/utils.ts
index 9ac25e2cf6e..9f7cce6fab3 100644
--- a/public/app/features/logs/utils.ts
+++ b/public/app/features/logs/utils.ts
@@ -273,3 +273,27 @@ export const getLogsVolumeDataSourceInfo = (dataFrames: DataFrame[]): { name: st
 export const isLogsVolumeLimited = (dataFrames: DataFrame[]) => {
   return dataFrames[0]?.meta?.custom?.logsVolumeType === LogsVolumeType.Limited;
 };
+
+export const copyText = async (text: string, buttonRef: React.MutableRefObject<Element | null>) => {
+  if (navigator.clipboard && window.isSecureContext) {
+    return navigator.clipboard.writeText(text);
+  } else {
+    // Use a fallback method for browsers/contexts that don't support the Clipboard API.
+    // See https://web.dev/async-clipboard/#feature-detection.
+    // Use textarea so the user can copy multi-line content.
+    const textarea = document.createElement('textarea');
+    // Normally we'd append this to the body. However if we're inside a focus manager
+    // from react-aria, we can't focus anything outside of the managed area.
+    // Instead, let's append it to the button. Then we're guaranteed to be able to focus + copy.
+    buttonRef.current?.appendChild(textarea);
+    textarea.value = text;
+    textarea.focus();
+    textarea.select();
+    document.execCommand('copy');
+    textarea.remove();
+  }
+};
+
+export function targetIsElement(target: EventTarget | null): target is Element {
+  return target instanceof Element;
+}
diff --git a/public/app/plugins/datasource/elasticsearch/datasource.test.ts b/public/app/plugins/datasource/elasticsearch/datasource.test.ts
index ad7b29dd6ec..d59640549da 100644
--- a/public/app/plugins/datasource/elasticsearch/datasource.test.ts
+++ b/public/app/plugins/datasource/elasticsearch/datasource.test.ts
@@ -1134,30 +1134,75 @@ describe('enhanceDataFrame', () => {
 
 describe('modifyQuery', () => {
   let ds: ElasticDatasource;
+  let query: ElasticsearchQuery;
   beforeEach(() => {
     ds = getTestContext().ds;
   });
   describe('with empty query', () => {
-    let query: ElasticsearchQuery;
+    describe('ADD_FILTER and ADD_FITER_OUT', () => {
+      beforeEach(() => {
+        query = { query: '', refId: 'A' };
+      });
+
+      it('should add the filter', () => {
+        expect(ds.modifyQuery(query, { type: 'ADD_FILTER', options: { key: 'foo', value: 'bar' } }).query).toBe(
+          'foo:"bar"'
+        );
+      });
+
+      it('should add the negative filter', () => {
+        expect(ds.modifyQuery(query, { type: 'ADD_FILTER_OUT', options: { key: 'foo', value: 'bar' } }).query).toBe(
+          '-foo:"bar"'
+        );
+      });
+
+      it('should do nothing on unknown type', () => {
+        expect(ds.modifyQuery(query, { type: 'unknown', options: { key: 'foo', value: 'bar' } }).query).toBe(
+          query.query
+        );
+      });
+    });
+
+    describe('with non-empty query', () => {
+      let query: ElasticsearchQuery;
+      beforeEach(() => {
+        query = { query: 'test:"value"', refId: 'A' };
+      });
+
+      it('should add the filter', () => {
+        expect(ds.modifyQuery(query, { type: 'ADD_FILTER', options: { key: 'foo', value: 'bar' } }).query).toBe(
+          'test:"value" AND foo:"bar"'
+        );
+      });
+
+      it('should add the negative filter', () => {
+        expect(ds.modifyQuery(query, { type: 'ADD_FILTER_OUT', options: { key: 'foo', value: 'bar' } }).query).toBe(
+          'test:"value" AND -foo:"bar"'
+        );
+      });
+
+      it('should do nothing on unknown type', () => {
+        expect(ds.modifyQuery(query, { type: 'unknown', options: { key: 'foo', value: 'bar' } }).query).toBe(
+          query.query
+        );
+      });
+    });
+  });
+
+  describe('ADD_STRING_FILTER and ADD_STRING_FILTER_OUT', () => {
     beforeEach(() => {
       query = { query: '', refId: 'A' };
     });
 
     it('should add the filter', () => {
-      expect(ds.modifyQuery(query, { type: 'ADD_FILTER', options: { key: 'foo', value: 'bar' } }).query).toBe(
-        'foo:"bar"'
-      );
+      expect(ds.modifyQuery(query, { type: 'ADD_STRING_FILTER', options: { value: 'bar' } }).query).toBe('"bar"');
     });
 
     it('should add the negative filter', () => {
-      expect(ds.modifyQuery(query, { type: 'ADD_FILTER_OUT', options: { key: 'foo', value: 'bar' } }).query).toBe(
-        '-foo:"bar"'
+      expect(ds.modifyQuery(query, { type: 'ADD_STRING_FILTER_OUT', options: { value: 'bar' } }).query).toBe(
+        'NOT "bar"'
       );
     });
-
-    it('should do nothing on unknown type', () => {
-      expect(ds.modifyQuery(query, { type: 'unknown', options: { key: 'foo', value: 'bar' } }).query).toBe(query.query);
-    });
   });
 
   describe('with non-empty query', () => {
@@ -1167,20 +1212,16 @@ describe('modifyQuery', () => {
     });
 
     it('should add the filter', () => {
-      expect(ds.modifyQuery(query, { type: 'ADD_FILTER', options: { key: 'foo', value: 'bar' } }).query).toBe(
-        'test:"value" AND foo:"bar"'
+      expect(ds.modifyQuery(query, { type: 'ADD_STRING_FILTER', options: { value: 'bar' } }).query).toBe(
+        'test:"value" AND "bar"'
       );
     });
 
     it('should add the negative filter', () => {
-      expect(ds.modifyQuery(query, { type: 'ADD_FILTER_OUT', options: { key: 'foo', value: 'bar' } }).query).toBe(
-        'test:"value" AND -foo:"bar"'
+      expect(ds.modifyQuery(query, { type: 'ADD_STRING_FILTER_OUT', options: { value: 'bar' } }).query).toBe(
+        'test:"value" NOT "bar"'
       );
     });
-
-    it('should do nothing on unknown type', () => {
-      expect(ds.modifyQuery(query, { type: 'unknown', options: { key: 'foo', value: 'bar' } }).query).toBe(query.query);
-    });
   });
 });
 
diff --git a/public/app/plugins/datasource/elasticsearch/datasource.ts b/public/app/plugins/datasource/elasticsearch/datasource.ts
index 0eb102cbcf3..22911072163 100644
--- a/public/app/plugins/datasource/elasticsearch/datasource.ts
+++ b/public/app/plugins/datasource/elasticsearch/datasource.ts
@@ -63,7 +63,13 @@ import {
 } from './components/QueryEditor/MetricAggregationsEditor/aggregations';
 import { metricAggregationConfig } from './components/QueryEditor/MetricAggregationsEditor/utils';
 import { isMetricAggregationWithMeta } from './guards';
-import { addAddHocFilter, addFilterToQuery, queryHasFilter, removeFilterFromQuery } from './modifyQuery';
+import {
+  addAddHocFilter,
+  addFilterToQuery,
+  addStringFilterToQuery,
+  queryHasFilter,
+  removeFilterFromQuery,
+} from './modifyQuery';
 import { trackAnnotationQuery, trackQuery } from './tracking';
 import {
   Logs,
@@ -943,6 +949,14 @@ export class ElasticDatasource
         expression = addFilterToQuery(expression, action.options.key, action.options.value, '-');
         break;
       }
+      case 'ADD_STRING_FILTER': {
+        expression = addStringFilterToQuery(expression, action.options.value);
+        break;
+      }
+      case 'ADD_STRING_FILTER_OUT': {
+        expression = addStringFilterToQuery(expression, action.options.value, false);
+        break;
+      }
     }
 
     return { ...query, query: expression };
diff --git a/public/app/plugins/datasource/elasticsearch/modifyQuery.test.ts b/public/app/plugins/datasource/elasticsearch/modifyQuery.test.ts
index 7e211da673d..a4c7898c58a 100644
--- a/public/app/plugins/datasource/elasticsearch/modifyQuery.test.ts
+++ b/public/app/plugins/datasource/elasticsearch/modifyQuery.test.ts
@@ -1,4 +1,4 @@
-import { queryHasFilter, removeFilterFromQuery, addFilterToQuery } from './modifyQuery';
+import { queryHasFilter, removeFilterFromQuery, addFilterToQuery, addStringFilterToQuery } from './modifyQuery';
 
 describe('queryHasFilter', () => {
   it('should return true if the query contains the positive filter', () => {
@@ -108,3 +108,22 @@ describe('removeFilterFromQuery', () => {
     expect(removeFilterFromQuery('label\\:name:"the \\"value\\""', 'label:name', 'the "value"')).toBe('');
   });
 });
+
+describe('addStringFilterToQuery', () => {
+  it('should add a positive filter to a query', () => {
+    expect(addStringFilterToQuery('label:"value"', 'filter')).toBe('label:"value" AND "filter"');
+    expect(addStringFilterToQuery('', 'filter')).toBe('"filter"');
+    expect(addStringFilterToQuery(' ', 'filter')).toBe('"filter"');
+  });
+
+  it('should add a negative filter to a query', () => {
+    expect(addStringFilterToQuery('label:"value"', 'filter', false)).toBe('label:"value" NOT "filter"');
+    expect(addStringFilterToQuery('', 'filter', false)).toBe('NOT "filter"');
+    expect(addStringFilterToQuery(' ', 'filter', false)).toBe('NOT "filter"');
+  });
+
+  it('should escape filter values', () => {
+    expect(addStringFilterToQuery('label:"value"', '"filter"')).toBe('label:"value" AND "\\"filter\\""');
+    expect(addStringFilterToQuery('label:"value"', '"filter"', false)).toBe('label:"value" NOT "\\"filter\\""');
+  });
+});
diff --git a/public/app/plugins/datasource/elasticsearch/modifyQuery.ts b/public/app/plugins/datasource/elasticsearch/modifyQuery.ts
index 529ffac457e..f565d2e5cbe 100644
--- a/public/app/plugins/datasource/elasticsearch/modifyQuery.ts
+++ b/public/app/plugins/datasource/elasticsearch/modifyQuery.ts
@@ -239,3 +239,8 @@ function parseQuery(query: string) {
     return null;
   }
 }
+
+export function addStringFilterToQuery(query: string, filter: string, contains = true) {
+  const expression = `"${escapeFilterValue(filter)}"`;
+  return query.trim() ? `${query} ${contains ? 'AND' : 'NOT'} ${expression}` : `${contains ? '' : 'NOT '}${expression}`;
+}
diff --git a/public/app/plugins/datasource/loki/datasource.test.ts b/public/app/plugins/datasource/loki/datasource.test.ts
index 6afcf983a8f..6c6ba6657f6 100644
--- a/public/app/plugins/datasource/loki/datasource.test.ts
+++ b/public/app/plugins/datasource/loki/datasource.test.ts
@@ -676,6 +676,50 @@ describe('LokiDatasource', () => {
         });
       });
     });
+
+    describe('when called with ADD_LINE_FILTER', () => {
+      let ds: LokiDatasource;
+      const query: LokiQuery = { refId: 'A', expr: '{bar="baz"}' };
+      beforeEach(() => {
+        ds = createLokiDatasource(templateSrvStub);
+        ds.languageProvider.labelKeys = ['bar', 'job'];
+      });
+
+      it('adds a line filter', () => {
+        const action = { options: {}, type: 'ADD_LINE_FILTER' };
+        const result = ds.modifyQuery(query, action);
+
+        expect(result.expr).toEqual('{bar="baz"} |= ``');
+      });
+      it('adds a line filter with a value', () => {
+        const action = { options: { value: 'value' }, type: 'ADD_LINE_FILTER' };
+        const result = ds.modifyQuery(query, action);
+
+        expect(result.expr).toEqual('{bar="baz"} |= `value`');
+      });
+    });
+
+    describe('when called with ADD_LINE_FILTER_OUT', () => {
+      let ds: LokiDatasource;
+      const query: LokiQuery = { refId: 'A', expr: '{bar="baz"}' };
+      beforeEach(() => {
+        ds = createLokiDatasource(templateSrvStub);
+        ds.languageProvider.labelKeys = ['bar', 'job'];
+      });
+
+      it('adds a line filter', () => {
+        const action = { options: {}, type: 'ADD_LINE_FILTER_OUT' };
+        const result = ds.modifyQuery(query, action);
+
+        expect(result.expr).toEqual('{bar="baz"} != ``');
+      });
+      it('adds a line filter with a value', () => {
+        const action = { options: { value: 'value' }, type: 'ADD_LINE_FILTER_OUT' };
+        const result = ds.modifyQuery(query, action);
+
+        expect(result.expr).toEqual('{bar="baz"} != `value`');
+      });
+    });
   });
 
   describe('toggleQueryFilter', () => {
diff --git a/public/app/plugins/datasource/loki/datasource.ts b/public/app/plugins/datasource/loki/datasource.ts
index 615bd7e360e..6ca38333b26 100644
--- a/public/app/plugins/datasource/loki/datasource.ts
+++ b/public/app/plugins/datasource/loki/datasource.ts
@@ -928,8 +928,14 @@ export class LokiDatasource
         expression = addFilterAsLabelFilter(expression, [lastPosition], filter);
         break;
       }
+      case 'ADD_STRING_FILTER':
       case 'ADD_LINE_FILTER': {
-        expression = addLineFilter(expression);
+        expression = addLineFilter(expression, action.options?.value);
+        break;
+      }
+      case 'ADD_STRING_FILTER_OUT':
+      case 'ADD_LINE_FILTER_OUT': {
+        expression = addLineFilter(expression, action.options?.value, '!=');
         break;
       }
       default:
diff --git a/public/app/plugins/datasource/loki/modifyQuery.test.ts b/public/app/plugins/datasource/loki/modifyQuery.test.ts
index 9b22d518965..8965e27d2cc 100644
--- a/public/app/plugins/datasource/loki/modifyQuery.test.ts
+++ b/public/app/plugins/datasource/loki/modifyQuery.test.ts
@@ -3,6 +3,7 @@ import { SyntaxNode } from '@lezer/common';
 import {
   addLabelFormatToQuery,
   addLabelToQuery,
+  addLineFilter,
   addNoPipelineErrorToQuery,
   addParserToQuery,
   NodePosition,
@@ -306,3 +307,22 @@ describe('removeLabelFromQuery', () => {
     expect(removeLabelFromQuery(query, 'job', '!=', value)).toBe(expected);
   });
 });
+
+describe.each(['|=', '!='])('addLineFilter type %s', (op: string) => {
+  it('Adds a line filter to a log query', () => {
+    expect(addLineFilter('{place="earth"}', undefined, op)).toBe(`{place="earth"} ${op} \`\``);
+  });
+  it('Adds a line filter with a value to a log query', () => {
+    expect(addLineFilter('{place="earth"}', 'content', op)).toBe(`{place="earth"} ${op} \`content\``);
+  });
+  it('Adds a line filter to a metric query', () => {
+    expect(addLineFilter('avg_over_time({place="earth"} [1m])', undefined, op)).toBe(
+      `avg_over_time({place="earth"} ${op} \`\` [1m])`
+    );
+  });
+  it('Adds a line filter with a value to a metric query', () => {
+    expect(addLineFilter('avg_over_time({place="earth"} [1m])', 'content', op)).toBe(
+      `avg_over_time({place="earth"} ${op} \`content\` [1m])`
+    );
+  });
+});
diff --git a/public/app/plugins/datasource/loki/modifyQuery.ts b/public/app/plugins/datasource/loki/modifyQuery.ts
index 7335fe2b930..5ef8aa70cb6 100644
--- a/public/app/plugins/datasource/loki/modifyQuery.ts
+++ b/public/app/plugins/datasource/loki/modifyQuery.ts
@@ -540,14 +540,14 @@ function addLabelFormat(
   return newQuery;
 }
 
-export function addLineFilter(query: string): string {
+export function addLineFilter(query: string, value = '', operator = '|='): string {
   const streamSelectorPositions = getStreamSelectorPositions(query);
   if (!streamSelectorPositions.length) {
     return query;
   }
   const streamSelectorEnd = streamSelectorPositions[0].to;
 
-  const newQueryExpr = query.slice(0, streamSelectorEnd) + ' |= ``' + query.slice(streamSelectorEnd);
+  const newQueryExpr = query.slice(0, streamSelectorEnd) + ` ${operator} \`${value}\`` + query.slice(streamSelectorEnd);
   return newQueryExpr;
 }