diff --git a/packages/grafana-data/src/types/dataLink.ts b/packages/grafana-data/src/types/dataLink.ts
index 55b1c13af06..30f7ca60b03 100644
--- a/packages/grafana-data/src/types/dataLink.ts
+++ b/packages/grafana-data/src/types/dataLink.ts
@@ -1,11 +1,32 @@
+import { ScopedVars } from './ScopedVars';
+
+/**
+ * Callback info for DataLink click events
+ */
+export interface DataLinkClickEvent<T = any> {
+  origin: T;
+  scopedVars: ScopedVars;
+  e?: any; // mouse|react event
+}
+
 /**
  * Link configuration.  The values may contain variables that need to be
  * processed before running
  */
 export interface DataLink {
-  url: string;
   title: string;
   targetBlank?: boolean;
+
+  // 3: The URL if others did not set it first
+  url: string;
+
+  // 2: If exists, use this to construct the URL
+  // Not saved in JSON/DTO
+  onBuildUrl?: (event: DataLinkClickEvent) => string;
+
+  // 1: If exists, handle click directly
+  // Not saved in JSON/DTO
+  onClick?: (event: DataLinkClickEvent) => void;
 }
 
 export type LinkTarget = '_blank' | '_self';
@@ -18,6 +39,9 @@ export interface LinkModel<T> {
   title: string;
   target: LinkTarget;
   origin: T;
+
+  // When a click callback exists, this is passed the raw mouse|react event
+  onClick?: (e: any) => void;
 }
 
 /**
diff --git a/packages/grafana-ui/src/components/ContextMenu/ContextMenu.tsx b/packages/grafana-ui/src/components/ContextMenu/ContextMenu.tsx
index c2f35bfd064..7d0b304f4b0 100644
--- a/packages/grafana-ui/src/components/ContextMenu/ContextMenu.tsx
+++ b/packages/grafana-ui/src/components/ContextMenu/ContextMenu.tsx
@@ -189,7 +189,7 @@ export const ContextMenu: React.FC<ContextMenuProps> = React.memo(({ x, y, onClo
           renderItem={(item, index) => {
             return (
               <>
-                <ContextMenuGroup group={item} onItemClick={onClose} />
+                <ContextMenuGroup group={item} onClick={onClose} />
               </>
             );
           }}
@@ -215,7 +215,7 @@ const ContextMenuItem: React.FC<ContextMenuItemProps> = React.memo(
     return (
       <div className={styles.item}>
         <a
-          href={url}
+          href={url ? url : undefined}
           target={target || '_self'}
           className={cx(className, styles.link)}
           onClick={e => {
@@ -233,10 +233,10 @@ const ContextMenuItem: React.FC<ContextMenuItemProps> = React.memo(
 
 interface ContextMenuGroupProps {
   group: ContextMenuGroup;
-  onItemClick?: () => void;
+  onClick?: () => void; // Used with 'onClose'
 }
 
-const ContextMenuGroup: React.FC<ContextMenuGroupProps> = ({ group, onItemClick }) => {
+const ContextMenuGroup: React.FC<ContextMenuGroupProps> = ({ group, onClick }) => {
   const theme = useContext(ThemeContext);
   const styles = getContextMenuStyles(theme);
 
@@ -261,8 +261,9 @@ const ContextMenuGroup: React.FC<ContextMenuGroupProps> = ({ group, onItemClick
                   item.onClick(e);
                 }
 
-                if (onItemClick) {
-                  onItemClick();
+                // Typically closes the context menu
+                if (onClick) {
+                  onClick();
                 }
               }}
             />
diff --git a/packages/grafana-ui/src/utils/dataLinks.ts b/packages/grafana-ui/src/utils/dataLinks.ts
index 74f22ed4885..26b4f3917ad 100644
--- a/packages/grafana-ui/src/utils/dataLinks.ts
+++ b/packages/grafana-ui/src/utils/dataLinks.ts
@@ -27,6 +27,7 @@ export const linkModelToContextMenuItems: (links: LinkModelSupplier<any>) => Con
       url: link.href,
       target: link.target,
       icon: `fa ${link.target === '_self' ? 'fa-link' : 'fa-external-link'}`,
+      onClick: link.onClick,
     };
   });
 };
diff --git a/public/app/features/panel/panellinks/link_srv.ts b/public/app/features/panel/panellinks/link_srv.ts
index de53df74825..3be12a75621 100644
--- a/public/app/features/panel/panellinks/link_srv.ts
+++ b/public/app/features/panel/panellinks/link_srv.ts
@@ -156,11 +156,31 @@ export class LinkSrv implements LinkService {
     const params: KeyValue = {};
     const timeRangeUrl = toUrlParams(this.timeSrv.timeRangeForUrl());
 
+    let href = link.url;
+    if (link.onBuildUrl) {
+      href = link.onBuildUrl({
+        origin,
+        scopedVars,
+      });
+    }
+
+    let onClick: (e: any) => void = undefined;
+    if (link.onClick) {
+      onClick = (e: any) => {
+        link.onClick({
+          origin,
+          scopedVars,
+          e,
+        });
+      };
+    }
+
     const info: LinkModel<T> = {
-      href: link.url.replace(/\s|\n/g, ''),
+      href: href.replace(/\s|\n/g, ''),
       title: this.templateSrv.replace(link.title || '', scopedVars),
       target: link.targetBlank ? '_blank' : '_self',
       origin,
+      onClick,
     };
     this.templateSrv.fillVariableValuesForUrl(params, scopedVars);
 
diff --git a/public/app/plugins/panel/graph/graph.ts b/public/app/plugins/panel/graph/graph.ts
index dd3ea38883a..a4dc1f71d00 100644
--- a/public/app/plugins/panel/graph/graph.ts
+++ b/public/app/plugins/panel/graph/graph.ts
@@ -214,6 +214,7 @@ class GraphElement {
               url: link.href,
               target: link.target,
               icon: `fa ${link.target === '_self' ? 'fa-link' : 'fa-external-link'}`,
+              onClick: link.onClick,
             };
           }),
         },
@@ -248,19 +249,23 @@ class GraphElement {
       if (item) {
         // pickup y-axis index to know which field's config to apply
         const yAxisConfig = this.panel.yaxes[item.series.yaxis.n === 2 ? 1 : 0];
-        const fieldConfig = {
-          decimals: yAxisConfig.decimals,
-          links: this.panel.options.dataLinks || [],
-        };
         const dataFrame = this.ctrl.dataList[item.series.dataFrameIndex];
         const field = dataFrame.fields[item.series.fieldIndex];
 
+        let links = this.panel.options.dataLinks || [];
+        if (field.config.links && field.config.links.length) {
+          // Append the configured links to the panel datalinks
+          links = [...links, ...field.config.links];
+        }
+        const fieldConfig = {
+          decimals: yAxisConfig.decimals,
+          links,
+        };
         const fieldDisplay = getDisplayProcessor({
           config: fieldConfig,
           theme: getCurrentTheme(),
         })(field.values.get(item.dataIndex));
-
-        linksSupplier = this.panel.options.dataLinks
+        linksSupplier = links.length
           ? getFieldLinksSupplier({
               display: fieldDisplay,
               name: field.name,