diff --git a/public/app/features/alerting/unified/RedirectToRuleViewer.tsx b/public/app/features/alerting/unified/RedirectToRuleViewer.tsx
index 2bc0fc71f53..fddd9f5bb7e 100644
--- a/public/app/features/alerting/unified/RedirectToRuleViewer.tsx
+++ b/public/app/features/alerting/unified/RedirectToRuleViewer.tsx
@@ -12,6 +12,7 @@ import { RuleViewerLayout } from './components/rule-viewer/RuleViewerLayout';
 import { useCloudCombinedRulesMatching } from './hooks/useCombinedRule';
 import { getRulesSourceByName } from './utils/datasource';
 import { createViewLink } from './utils/misc';
+import { unescapePathSeparators } from './utils/rule-id';
 
 const pageTitle = 'Find rule';
 const subUrl = config.appSubUrl;
@@ -27,8 +28,7 @@ function useRuleFindParams() {
 
   return useMemo(() => {
     const segments = location.pathname?.replace(subUrl, '').split('/') ?? []; // ["", "alerting", "{sourceName}", "{name}]
-
-    const name = decodeURIComponent(segments[3]);
+    const name = unescapePathSeparators(decodeURIComponent(unescapePathSeparators(segments[3])));
     const sourceName = decodeURIComponent(segments[2]);
 
     const searchParams = new URLSearchParams(location.search);
diff --git a/public/app/features/alerting/unified/utils/misc.ts b/public/app/features/alerting/unified/utils/misc.ts
index 6ca0cb8f27b..d3051a0de69 100644
--- a/public/app/features/alerting/unified/utils/misc.ts
+++ b/public/app/features/alerting/unified/utils/misc.ts
@@ -4,6 +4,7 @@ import { UrlQueryMap, Labels, DataSourceInstanceSettings, DataSourceJsonData } f
 import { GrafanaEdition } from '@grafana/data/src/types/config';
 import { config } from '@grafana/runtime';
 import { DataSourceRef } from '@grafana/schema';
+import { escapePathSeparators } from 'app/features/alerting/unified/utils/rule-id';
 import { alertInstanceKey } from 'app/features/alerting/unified/utils/rules';
 import { SortOrder } from 'app/plugins/panel/alertlist/types';
 import { Alert, CombinedRule, FilterState, RulesSource, SilenceFilterState } from 'app/types/unified-alerting';
@@ -57,7 +58,9 @@ export function createMuteTimingLink(muteTimingName: string, alertManagerSourceN
 
 export function createShareLink(ruleSource: RulesSource, rule: CombinedRule): string {
   if (isCloudRulesSource(ruleSource)) {
-    return createAbsoluteUrl(`/alerting/${encodeURIComponent(ruleSource.name)}/${encodeURIComponent(rule.name)}/find`);
+    return createAbsoluteUrl(
+      `/alerting/${encodeURIComponent(ruleSource.name)}/${encodeURIComponent(escapePathSeparators(rule.name))}/find`
+    );
   }
 
   return window.location.href.split('?')[0];
diff --git a/public/app/features/alerting/unified/utils/rule-id.ts b/public/app/features/alerting/unified/utils/rule-id.ts
index e209612c4e4..c2eb6eb29d1 100644
--- a/public/app/features/alerting/unified/utils/rule-id.ts
+++ b/public/app/features/alerting/unified/utils/rule-id.ts
@@ -106,11 +106,11 @@ function unescapeDollars(value: string): string {
  * we'll use some non-printable characters from the ASCII table that will get encoded properly but very unlikely
  * to ever be used in a rule name or namespace
  */
-function escapePathSeparators(value: string): string {
+export function escapePathSeparators(value: string): string {
   return value.replace(/\//g, '\x1f').replace(/\\/g, '\x1e');
 }
 
-function unescapePathSeparators(value: string): string {
+export function unescapePathSeparators(value: string): string {
   return value.replace(/\x1f/g, '/').replace(/\x1e/g, '\\');
 }