diff --git a/public/app/features/alerting/unified/utils/__snapshots__/rule-id.test.tsx.snap b/public/app/features/alerting/unified/utils/__snapshots__/rule-id.test.tsx.snap
index 00fe79eb53d..9facadeeacc 100644
--- a/public/app/features/alerting/unified/utils/__snapshots__/rule-id.test.tsx.snap
+++ b/public/app/features/alerting/unified/utils/__snapshots__/rule-id.test.tsx.snap
@@ -1,5 +1,5 @@
 // Jest Snapshot v1, https://goo.gl/fbAQLP
 
-exports[`hashRulerRule should hash alerting rule 1`] = `"7317348"`;
+exports[`hashRulerRule should hash alerting rule 1`] = `"852037155"`;
 
-exports[`hashRulerRule should hash recording rules 1`] = `"-447747460"`;
+exports[`hashRulerRule should hash recording rules 1`] = `"914562864"`;
diff --git a/public/app/features/alerting/unified/utils/rule-id.test.tsx b/public/app/features/alerting/unified/utils/rule-id.test.tsx
index e2652c11885..7fedf534b3b 100644
--- a/public/app/features/alerting/unified/utils/rule-id.test.tsx
+++ b/public/app/features/alerting/unified/utils/rule-id.test.tsx
@@ -13,7 +13,15 @@ import {
   RulerRecordingRuleDTO,
 } from 'app/types/unified-alerting-dto';
 
-import { equal, getRuleIdFromPathname, hashRule, hashRulerRule, parse, stringifyIdentifier } from './rule-id';
+import {
+  equal,
+  getRuleIdFromPathname,
+  hashQuery,
+  hashRule,
+  hashRulerRule,
+  parse,
+  stringifyIdentifier,
+} from './rule-id';
 
 const alertingRule = {
   prom: {
@@ -258,3 +266,111 @@ describe('useRuleIdFromPathname', () => {
     expect(result.current).toBe('abc%25def');
   });
 });
+
+describe('hashQuery', () => {
+  it('should produce the same hash for queries with different whitespace formatting', () => {
+    const query1 = `sum by (client,origin,destination,met_val)(
+  sum_over_time(
+    {client=~"PRU|RVSI"}
+  )
+)`;
+    const query2 = `sum by (client,origin,destination,met_val)(sum_over_time({client=~"PRU|RVSI"}))`;
+
+    expect(hashQuery(query1)).toBe(hashQuery(query2));
+  });
+
+  it('should produce the same hash for queries with and without outer parentheses', () => {
+    const query1 = `sum by (client)(rate(requests_total[5m]))`;
+    const query2 = `(sum by (client)(rate(requests_total[5m])))`;
+
+    expect(hashQuery(query1)).toBe(hashQuery(query2));
+  });
+
+  it('should produce the same hash for queries with different quote types in label formats', () => {
+    const query1 = `label_format origin=\`{{.app_host}}\``;
+    const query2 = `label_format origin="{{.app_host}}"`;
+
+    expect(hashQuery(query1)).toBe(hashQuery(query2));
+  });
+
+  it('should produce the same hash for queries with escaped vs unescaped quotes', () => {
+    const query1 = `label_format met_val=\`{{"REQ_SENT"}}\``;
+    const query2 = `label_format met_val="{{\"REQ_SENT\"}}"`;
+
+    expect(hashQuery(query1)).toBe(hashQuery(query2));
+  });
+
+  it('should handle complex Loki recording rules with all formatting differences', () => {
+    const query1 = `sum by (client,origin,destination,metric_type)(
+  sum_over_time(
+    {client=~"FOO|BAR|BAZ", service_name="app_sessions"}
+    |= "server"
+    |= "component"
+    | logfmt
+    | label_format origin=\`{{.host_name}}\`
+    | label_format destination=\`{{.component_name}}\`
+    | label_format metric_type=\`{{"REQUEST_COUNT"}}\`
+    | keep client,destination,origin,metric_type,response_time
+    | unwrap response_time
+  [5m])
+) > 0`;
+
+    const query2 = `(sum by (client,origin,destination,metric_type)(sum_over_time({client=~"FOO|BAR|BAZ", service_name="app_sessions"} |= "server" |= "component" | logfmt | label_format origin="{{.host_name}}" | label_format destination="{{.component_name}}" | label_format metric_type="{{\"REQUEST_COUNT\"}}" | keep client,destination,origin,metric_type,response_time | unwrap response_time[5m])) > 0)`;
+
+    expect(hashQuery(query1)).toBe(hashQuery(query2));
+  });
+
+  it('should produce the same hash for queries with reordered label matchers', () => {
+    const query1 = `{job="prometheus", instance="localhost:9090"}`;
+    const query2 = `{instance="localhost:9090", job="prometheus"}`;
+
+    expect(hashQuery(query1)).toBe(hashQuery(query2));
+  });
+
+  it('should handle multiple types of brackets and quotes', () => {
+    const query1 = `rate(http_requests_total{method="GET"}[5m])`;
+    const query2 = `rate(http_requests_total{method=\`GET\`}[5m])`;
+
+    expect(hashQuery(query1)).toBe(hashQuery(query2));
+  });
+
+  it('should normalize backslashes properly', () => {
+    const query1 = `label_format path="{{.file_path}}"`;
+    const query2 = `label_format path="{{\.file_path}}"`;
+
+    expect(hashQuery(query1)).toBe(hashQuery(query2));
+  });
+
+  it('should handle empty queries', () => {
+    expect(hashQuery('')).toBe('');
+  });
+
+  it('should handle queries with only parentheses', () => {
+    expect(hashQuery('()')).toBe('');
+  });
+
+  it('should handle complex nested parentheses and brackets', () => {
+    const query1 = `((sum(rate(requests[5m]))))`;
+    const query2 = `sum(rate(requests[5m]))`;
+
+    expect(hashQuery(query1)).toBe(hashQuery(query2));
+  });
+
+  it('should handle mixed quote escaping scenarios', () => {
+    const query1 = `label_format msg=\`{{"error: \\"timeout\\""}}\``;
+    const query2 = `label_format msg="{{\"error: \\\"timeout\\\"\"}}"`;
+
+    expect(hashQuery(query1)).toBe(hashQuery(query2));
+  });
+
+  it('should produce consistent results for character sorting', () => {
+    const query1 = `abc{x="1",y="2"}`;
+    const query2 = `abc{y="2",x="1"}`;
+
+    const hash1 = hashQuery(query1);
+    const hash2 = hashQuery(query2);
+
+    expect(hash1).toBe(hash2);
+    expect(hash1).toBe(hash1.split('').sort().join(''));
+  });
+});
diff --git a/public/app/features/alerting/unified/utils/rule-id.ts b/public/app/features/alerting/unified/utils/rule-id.ts
index b2eb9a663c0..f8db7346df3 100644
--- a/public/app/features/alerting/unified/utils/rule-id.ts
+++ b/public/app/features/alerting/unified/utils/rule-id.ts
@@ -311,9 +311,21 @@ export function hashQuery(query: string) {
   if (query.length > 1 && query[0] === '(' && query[query.length - 1] === ')') {
     query = query.slice(1, -1);
   }
+
   // whitespace could be added or removed
   query = query.replace(/\s|\n/g, '');
-  // labels matchers can be reordered, so sort the enitre string, esentially comparing just the character counts
+
+  // normalize escaped quotes in template strings like {{\"REQ_SENT\"}} -> {{"REQ_SENT"}}
+  query = query.replace(/\\"/g, '"');
+
+  // normalize backtick template strings to double quotes for consistency
+  // Convert `{{.field}}` to "{{.field}}"
+  query = query.replace(/`([^`]*)`/g, '"$1"');
+
+  // remove quotes, brackets, parentheses, backslashes, and backticks
+  query = query.replace(/['"()\[\]\\`]/g, '');
+
+  // labels matchers can be reordered, so sort the entire string, essentially comparing just the character counts
   return query.split('').sort().join('');
 }