diff --git a/public/app/features/alerting/unified/components/rules/NoRulesCTA.tsx b/public/app/features/alerting/unified/components/rules/NoRulesCTA.tsx
index 530b97f6eb4..fc0ee7d7d22 100644
--- a/public/app/features/alerting/unified/components/rules/NoRulesCTA.tsx
+++ b/public/app/features/alerting/unified/components/rules/NoRulesCTA.tsx
@@ -13,7 +13,7 @@ export const NoRulesSplash = () => {
   if (canCreateGrafanaRules || canCreateCloudRules) {
     return (
       <EmptyListCTA
-        title="You haven`t created any alert rules yet"
+        title="You haven't created any alert rules yet"
         buttonIcon="bell"
         buttonLink={'alerting/new/alerting'}
         buttonTitle="New alert rule"