diff --git a/docs/sources/alerting/notifications.md b/docs/sources/alerting/notifications.md
index de9e5abd472..102134f34dd 100644
--- a/docs/sources/alerting/notifications.md
+++ b/docs/sources/alerting/notifications.md
@@ -115,6 +115,17 @@ In DingTalk PC Client:
 
 Dingtalk supports the following "message type": `text`, `link` and `markdown`. Only the `text` message type is supported.
 
+### Kafka
+
+Notifications can be sent to a Kafka topic from Grafana using [Kafka REST Proxy](https://docs.confluent.io/1.0/kafka-rest/docs/index.html).
+There are couple of configurations options which need to be set in Grafana UI under Kafka Settings:
+
+1. Kafka REST Proxy endpoint.
+
+2. Kafka Topic.
+
+Once these two properties are set, you can send the alerts to Kafka for further processing or throttling them.
+
 ### Other Supported Notification Channels
 
 Grafana also supports the following Notification Channels:
diff --git a/pkg/services/alerting/notifiers/kafka.go b/pkg/services/alerting/notifiers/kafka.go
new file mode 100644
index 00000000000..92f6489106b
--- /dev/null
+++ b/pkg/services/alerting/notifiers/kafka.go
@@ -0,0 +1,120 @@
+package notifiers
+
+import (
+	"strconv"
+
+	"fmt"
+
+	"github.com/grafana/grafana/pkg/bus"
+	"github.com/grafana/grafana/pkg/components/simplejson"
+	"github.com/grafana/grafana/pkg/log"
+	m "github.com/grafana/grafana/pkg/models"
+	"github.com/grafana/grafana/pkg/services/alerting"
+)
+
+func init() {
+	alerting.RegisterNotifier(&alerting.NotifierPlugin{
+		Type:        "kafka",
+		Name:        "Kafka REST Proxy",
+		Description: "Sends notifications to Kafka Rest Proxy",
+		Factory:     NewKafkaNotifier,
+		OptionsTemplate: `
+      <h3 class="page-heading">Kafka settings</h3>
+      <div class="gf-form">
+        <span class="gf-form-label width-14">Kafka REST Proxy</span>
+        <input type="text" required class="gf-form-input max-width-22" ng-model="ctrl.model.settings.kafkaRestProxy" placeholder="http://localhost:8082"></input>
+      </div>
+      <div class="gf-form">
+        <span class="gf-form-label width-14">Topic</span>
+        <input type="text" required class="gf-form-input max-width-22" ng-model="ctrl.model.settings.kafkaTopic" placeholder="topic1"></input>
+      </div>
+    `,
+	})
+}
+
+func NewKafkaNotifier(model *m.AlertNotification) (alerting.Notifier, error) {
+	endpoint := model.Settings.Get("kafkaRestProxy").MustString()
+	if endpoint == "" {
+		return nil, alerting.ValidationError{Reason: "Could not find kafka rest proxy endpoint property in settings"}
+	}
+	topic := model.Settings.Get("kafkaTopic").MustString()
+	if topic == "" {
+		return nil, alerting.ValidationError{Reason: "Could not find kafka topic property in settings"}
+	}
+
+	return &KafkaNotifier{
+		NotifierBase: NewNotifierBase(model.Id, model.IsDefault, model.Name, model.Type, model.Settings),
+		Endpoint:     endpoint,
+		Topic:        topic,
+		log:          log.New("alerting.notifier.kafka"),
+	}, nil
+}
+
+type KafkaNotifier struct {
+	NotifierBase
+	Endpoint string
+	Topic    string
+	log      log.Logger
+}
+
+func (this *KafkaNotifier) Notify(evalContext *alerting.EvalContext) error {
+
+	state := evalContext.Rule.State
+
+	customData := "Triggered metrics:\n\n"
+	for _, evt := range evalContext.EvalMatches {
+		customData = customData + fmt.Sprintf("%s: %v\n", evt.Metric, evt.Value)
+	}
+
+	this.log.Info("Notifying Kafka", "alert_state", state)
+
+	recordJSON := simplejson.New()
+	records := make([]interface{}, 1)
+
+	bodyJSON := simplejson.New()
+	bodyJSON.Set("description", evalContext.Rule.Name+" - "+evalContext.Rule.Message)
+	bodyJSON.Set("client", "Grafana")
+	bodyJSON.Set("details", customData)
+	bodyJSON.Set("incident_key", "alertId-"+strconv.FormatInt(evalContext.Rule.Id, 10))
+
+	ruleUrl, err := evalContext.GetRuleUrl()
+	if err != nil {
+		this.log.Error("Failed get rule link", "error", err)
+		return err
+	}
+	bodyJSON.Set("client_url", ruleUrl)
+
+	if evalContext.ImagePublicUrl != "" {
+		contexts := make([]interface{}, 1)
+		imageJSON := simplejson.New()
+		imageJSON.Set("type", "image")
+		imageJSON.Set("src", evalContext.ImagePublicUrl)
+		contexts[0] = imageJSON
+		bodyJSON.Set("contexts", contexts)
+	}
+
+	valueJSON := simplejson.New()
+	valueJSON.Set("value", bodyJSON)
+	records[0] = valueJSON
+	recordJSON.Set("records", records)
+	body, _ := recordJSON.MarshalJSON()
+
+	topicUrl := this.Endpoint + "/topics/" + this.Topic
+
+	cmd := &m.SendWebhookSync{
+		Url:        topicUrl,
+		Body:       string(body),
+		HttpMethod: "POST",
+		HttpHeader: map[string]string{
+			"Content-Type": "application/vnd.kafka.json.v2+json",
+			"Accept":       "application/vnd.kafka.v2+json",
+		},
+	}
+
+	if err := bus.DispatchCtx(evalContext.Ctx, cmd); err != nil {
+		this.log.Error("Failed to send notification to Kafka", "error", err, "body", string(body))
+		return err
+	}
+
+	return nil
+}
diff --git a/pkg/services/alerting/notifiers/kafka_test.go b/pkg/services/alerting/notifiers/kafka_test.go
new file mode 100644
index 00000000000..045976cb14b
--- /dev/null
+++ b/pkg/services/alerting/notifiers/kafka_test.go
@@ -0,0 +1,55 @@
+package notifiers
+
+import (
+	"testing"
+
+	"github.com/grafana/grafana/pkg/components/simplejson"
+	m "github.com/grafana/grafana/pkg/models"
+	. "github.com/smartystreets/goconvey/convey"
+)
+
+func TestKafkaNotifier(t *testing.T) {
+	Convey("Kafka notifier tests", t, func() {
+
+		Convey("Parsing alert notification from settings", func() {
+			Convey("empty settings should return error", func() {
+				json := `{ }`
+
+				settingsJSON, _ := simplejson.NewJson([]byte(json))
+				model := &m.AlertNotification{
+					Name:     "kafka_testing",
+					Type:     "kafka",
+					Settings: settingsJSON,
+				}
+
+				_, err := NewKafkaNotifier(model)
+				So(err, ShouldNotBeNil)
+			})
+
+			Convey("settings should send an event to kafka", func() {
+				json := `
+				{
+					"kafkaRestProxy": "http://localhost:8082",
+					"kafkaTopic": "topic1"
+				}`
+
+				settingsJSON, _ := simplejson.NewJson([]byte(json))
+				model := &m.AlertNotification{
+					Name:     "kafka_testing",
+					Type:     "kafka",
+					Settings: settingsJSON,
+				}
+
+				not, err := NewKafkaNotifier(model)
+				kafkaNotifier := not.(*KafkaNotifier)
+
+				So(err, ShouldBeNil)
+				So(kafkaNotifier.Name, ShouldEqual, "kafka_testing")
+				So(kafkaNotifier.Type, ShouldEqual, "kafka")
+				So(kafkaNotifier.Endpoint, ShouldEqual, "http://localhost:8082")
+				So(kafkaNotifier.Topic, ShouldEqual, "topic1")
+			})
+
+		})
+	})
+}
diff --git a/public/app/features/alerting/alert_tab_ctrl.ts b/public/app/features/alerting/alert_tab_ctrl.ts
index 677eec31060..25c23580ed7 100644
--- a/public/app/features/alerting/alert_tab_ctrl.ts
+++ b/public/app/features/alerting/alert_tab_ctrl.ts
@@ -94,6 +94,7 @@ export class AlertTabCtrl {
       case "opsgenie": return "fa fa-bell";
       case "hipchat": return "fa fa-mail-forward";
       case "pushover": return "fa fa-mobile";
+      case "kafka": return "fa fa-random";
     }
     return 'fa fa-bell';
   }