diff --git a/conf/defaults.ini b/conf/defaults.ini
index a56004a53a6..ea10ff1ce9f 100644
--- a/conf/defaults.ini
+++ b/conf/defaults.ini
@@ -1240,6 +1240,9 @@ state_periodic_save_interval = 5m
 # Rules will evaluate in sync.
 disable_jitter = false
 
+# Retention period for Alertmanager notification log entries.
+notification_log_retention = 5d
+
 [unified_alerting.screenshots]
 # Enable screenshots in notifications. You must have either installed the Grafana image rendering
 # plugin, or set up Grafana to use a remote rendering service.
diff --git a/conf/sample.ini b/conf/sample.ini
index f315784fed2..1f40a3eab59 100644
--- a/conf/sample.ini
+++ b/conf/sample.ini
@@ -1156,6 +1156,9 @@
 # Rules will evaluate in sync.
 ;disable_jitter = false
 
+# Retention period for Alertmanager notification log entries.
+;notification_log_retention = 5d
+
 [unified_alerting.reserved_labels]
 # Comma-separated list of reserved labels added by the Grafana Alerting engine that should be disabled.
 # For example: `disabled_labels=grafana_folder`
diff --git a/pkg/services/ngalert/notifier/alertmanager.go b/pkg/services/ngalert/notifier/alertmanager.go
index 85eb84fbc20..8755eb2baa9 100644
--- a/pkg/services/ngalert/notifier/alertmanager.go
+++ b/pkg/services/ngalert/notifier/alertmanager.go
@@ -26,13 +26,12 @@ import (
 )
 
 const (
-	// maintenanceNotificationAndSilences how often should we flush and garbage collect notifications
-	notificationLogMaintenanceInterval = 15 * time.Minute
-)
+	// How often we flush and garbage collect notifications and silences.
+	maintenanceInterval = 15 * time.Minute
 
-// How long should we keep silences and notification entries on-disk after they've served their purpose.
-var retentionNotificationsAndSilences = 5 * 24 * time.Hour
-var silenceMaintenanceInterval = 15 * time.Minute
+	// How long we keep silences in the kvstore after they've expired.
+	silenceRetention = 5 * 24 * time.Hour
+)
 
 type AlertingStore interface {
 	store.AlertingStore
@@ -104,8 +103,8 @@ func NewAlertmanager(ctx context.Context, orgID int64, cfg *setting.Cfg, store A
 
 	silencesOptions := maintenanceOptions{
 		initialState:         silences,
-		retention:            retentionNotificationsAndSilences,
-		maintenanceFrequency: silenceMaintenanceInterval,
+		retention:            silenceRetention,
+		maintenanceFrequency: maintenanceInterval,
 		maintenanceFunc: func(state alertingNotify.State) (int64, error) {
 			// Detached context here is to make sure that when the service is shut down the persist operation is executed.
 			return stateStore.SaveSilences(context.Background(), state)
@@ -114,8 +113,8 @@ func NewAlertmanager(ctx context.Context, orgID int64, cfg *setting.Cfg, store A
 
 	nflogOptions := maintenanceOptions{
 		initialState:         nflog,
-		retention:            retentionNotificationsAndSilences,
-		maintenanceFrequency: notificationLogMaintenanceInterval,
+		retention:            cfg.UnifiedAlerting.NotificationLogRetention,
+		maintenanceFrequency: maintenanceInterval,
 		maintenanceFunc: func(state alertingNotify.State) (int64, error) {
 			// Detached context here is to make sure that when the service is shut down the persist operation is executed.
 			return stateStore.SaveNotificationLog(context.Background(), state)
diff --git a/pkg/setting/setting_unified_alerting.go b/pkg/setting/setting_unified_alerting.go
index eaca5d11afc..3a6f53c28a3 100644
--- a/pkg/setting/setting_unified_alerting.go
+++ b/pkg/setting/setting_unified_alerting.go
@@ -101,6 +101,9 @@ type UnifiedAlertingSettings struct {
 	MaxStateSaveConcurrency   int
 	StatePeriodicSaveInterval time.Duration
 	RulesPerRuleGroupLimit    int64
+
+	// Retention period for Alertmanager notification log entries.
+	NotificationLogRetention time.Duration
 }
 
 // RemoteAlertmanagerSettings contains the configuration needed
@@ -173,6 +176,8 @@ func (cfg *Cfg) readUnifiedAlertingEnabledSetting(section *ini.Section) (*bool,
 
 // ReadUnifiedAlertingSettings reads both the `unified_alerting` and `alerting` sections of the configuration while preferring configuration the `alerting` section.
 // It first reads the `unified_alerting` section, then looks for non-defaults on the `alerting` section and prefers those.
+//
+// nolint: gocyclo
 func (cfg *Cfg) ReadUnifiedAlertingSettings(iniFile *ini.File) error {
 	var err error
 	uaCfg := UnifiedAlertingSettings{}
@@ -378,6 +383,11 @@ func (cfg *Cfg) ReadUnifiedAlertingSettings(iniFile *ini.File) error {
 		return err
 	}
 
+	uaCfg.NotificationLogRetention, err = gtime.ParseDuration(valueAsString(ua, "notification_log_retention", (5 * 24 * time.Hour).String()))
+	if err != nil {
+		return err
+	}
+
 	cfg.UnifiedAlerting = uaCfg
 	return nil
 }