diff --git a/pkg/services/featuremgmt/registry.go b/pkg/services/featuremgmt/registry.go
index 46a822cdba4..cacfb8a7864 100644
--- a/pkg/services/featuremgmt/registry.go
+++ b/pkg/services/featuremgmt/registry.go
@@ -151,6 +151,7 @@ var (
 			Description:  "Adds trace ID to error notifications",
 			State:        FeatureStateAlpha,
 			FrontendOnly: true,
+			Owner:        grafanaUserEssentialsSquad,
 		},
 		{
 			Name:         "newTraceView",
diff --git a/pkg/services/featuremgmt/toggles_gen_test.go b/pkg/services/featuremgmt/toggles_gen_test.go
index 03a329238e1..85caf10901e 100644
--- a/pkg/services/featuremgmt/toggles_gen_test.go
+++ b/pkg/services/featuremgmt/toggles_gen_test.go
@@ -43,7 +43,6 @@ func TestFeatureToggleFiles(t *testing.T) {
 
 	ownerlessFeatures := map[string]bool{
 		"prometheusAzureOverrideAudience": true,
-		"tracing":                         true,
 	}
 
 	t.Run("all new features should have an owner", func(t *testing.T) {