diff --git a/docs/sources/alerting/set-up/migrating-alerts/_index.md b/docs/sources/alerting/set-up/migrating-alerts/_index.md
index 35d1a95ad76..c2d0de28ef5 100644
--- a/docs/sources/alerting/set-up/migrating-alerts/_index.md
+++ b/docs/sources/alerting/set-up/migrating-alerts/_index.md
@@ -37,8 +37,8 @@ When upgrading with either method, your legacy dashboard alerts and notification
 | **Stakeholder Involvement** | ☑️ Collaboration and review of adjusted alerts                                      | ❌ Review only available after upgrade               |
 | **Provisioning Support**    | ☑️ Configure new as-code before upgrading, simultaneous provisioning                | ❌ No built-in provisioning support                  |
 | **Simplicity**              | ❌ May take longer to complete                                                      | ☑️ Fast, one-step process                            |
-| **Technical Requirements**  | Feature flag enabled, Grafana v10.3.0+                                              | Grafana v9.0.0+                                      |
 | **Suited for:**             | ☑️ Complex setups, risk-averse environments, collaborative teams, heavy as-code use | ☑️ Simple setups, testing environments, large fleets |
+| **Version**                 | Grafana v10.3.0+                                                                    | Grafana v9.0.0+                                      |
 
 ## Upgrade with Preview (Recommended)
 
@@ -46,7 +46,7 @@ When upgrading with either method, your legacy dashboard alerts and notification
 
 - Grafana `v10.3.0 or later`.
 - Grafana administrator access.
-- Enable `alertingPreviewUpgrade` [feature toggle]({{< relref "../../../setup-grafana/configure-grafana/feature-toggles" >}}).
+- Enable `alertingPreviewUpgrade` [feature toggle]({{< relref "../../../setup-grafana/configure-grafana/feature-toggles" >}}) (enabled by default in v10.4.0 or later).
 
 ### Suited for
 
diff --git a/docs/sources/setup-grafana/configure-grafana/feature-toggles/index.md b/docs/sources/setup-grafana/configure-grafana/feature-toggles/index.md
index fa8d6d5e02f..5478de1aabd 100644
--- a/docs/sources/setup-grafana/configure-grafana/feature-toggles/index.md
+++ b/docs/sources/setup-grafana/configure-grafana/feature-toggles/index.md
@@ -53,6 +53,7 @@ Some features are enabled by default. You can disable these feature by setting t
 | `logRowsPopoverMenu`                 | Enable filtering menu displayed when text of a log line is selected                                                                                                                                                          | Yes                |
 | `displayAnonymousStats`              | Enables anonymous stats to be shown in the UI for Grafana                                                                                                                                                                    | Yes                |
 | `lokiQueryHints`                     | Enables query hints for Loki                                                                                                                                                                                                 | Yes                |
+| `alertingPreviewUpgrade`             | Show Unified Alerting preview and upgrade page in legacy alerting                                                                                                                                                            | Yes                |
 | `alertingQueryOptimization`          | Optimizes eligible queries in order to reduce load on datasources                                                                                                                                                            |                    |
 | `jitterAlertRules`                   | Distributes alert rule evaluations more evenly over time, by rule group                                                                                                                                                      |                    |
 
@@ -86,7 +87,6 @@ Some features are enabled by default. You can disable these feature by setting t
 | `pdfTables`                            | Enables generating table data as PDF in reporting                                                                                                                                            |
 | `canvasPanelPanZoom`                   | Allow pan and zoom in canvas panel                                                                                                                                                           |
 | `regressionTransformation`             | Enables regression analysis transformation                                                                                                                                                   |
-| `alertingPreviewUpgrade`               | Show Unified Alerting preview and upgrade page in legacy alerting                                                                                                                            |
 | `groupToNestedTableTransformation`     | Enables the group to nested table transformation                                                                                                                                             |
 
 ## Experimental feature toggles
diff --git a/pkg/services/featuremgmt/registry.go b/pkg/services/featuremgmt/registry.go
index ec7e30a1dc4..c031115d7db 100644
--- a/pkg/services/featuremgmt/registry.go
+++ b/pkg/services/featuremgmt/registry.go
@@ -1217,10 +1217,11 @@ var (
 			Name:            "alertingPreviewUpgrade",
 			Description:     "Show Unified Alerting preview and upgrade page in legacy alerting",
 			FrontendOnly:    false,
-			Stage:           FeatureStagePublicPreview,
+			Stage:           FeatureStageGeneralAvailability,
 			Owner:           grafanaAlertingSquad,
 			RequiresRestart: true,
 			Created:         time.Date(2024, time.January, 3, 12, 0, 0, 0, time.UTC),
+			Expression:      "true", // enabled by default
 		},
 		{
 			Name:            "enablePluginsTracingByDefault",
diff --git a/pkg/services/featuremgmt/toggles_gen.csv b/pkg/services/featuremgmt/toggles_gen.csv
index 07677a1f734..c5361edf388 100644
--- a/pkg/services/featuremgmt/toggles_gen.csv
+++ b/pkg/services/featuremgmt/toggles_gen.csv
@@ -143,7 +143,7 @@ regressionTransformation,preview,@grafana/grafana-bi-squad,2023-11-24,false,fals
 displayAnonymousStats,GA,@grafana/identity-access-team,2023-11-29,false,false,true
 lokiQueryHints,GA,@grafana/observability-logs,2023-12-18,false,false,true
 kubernetesFeatureToggles,experimental,@grafana/grafana-operator-experience-squad,2023-12-22,false,false,true
-alertingPreviewUpgrade,preview,@grafana/alerting-squad,2024-01-03,false,true,false
+alertingPreviewUpgrade,GA,@grafana/alerting-squad,2024-01-03,false,true,false
 enablePluginsTracingByDefault,experimental,@grafana/plugins-platform-backend,2024-01-09,false,true,false
 cloudRBACRoles,experimental,@grafana/identity-access-team,2024-01-10,false,true,false
 alertingQueryOptimization,GA,@grafana/alerting-squad,2024-01-10,false,false,false