diff --git a/go.mod b/go.mod
index 17837f576df..6a4a6342506 100644
--- a/go.mod
+++ b/go.mod
@@ -43,7 +43,7 @@ require (
 	github.com/gosimple/slug v1.9.0
 	github.com/grafana/alerting-api v0.0.0-20210414165752-6625e7a4f9a9
 	github.com/grafana/grafana-aws-sdk v0.4.0
-	github.com/grafana/grafana-live-sdk v0.0.4
+	github.com/grafana/grafana-live-sdk v0.0.5
 	github.com/grafana/grafana-plugin-model v0.0.0-20190930120109-1fc953a61fb4
 	github.com/grafana/grafana-plugin-sdk-go v0.92.0
 	github.com/grafana/loki v1.6.2-0.20201026154740-6978ee5d7387
diff --git a/go.sum b/go.sum
index b217ca55918..b8f4fcba71b 100644
--- a/go.sum
+++ b/go.sum
@@ -826,8 +826,8 @@ github.com/grafana/grafana v1.9.2-0.20210308201921-4ce0a49eac03/go.mod h1:AHRRvd
 github.com/grafana/grafana-aws-sdk v0.1.0/go.mod h1:+pPo5U+pX0zWimR7YBc7ASeSQfbRkcTyQYqMiAj7G5U=
 github.com/grafana/grafana-aws-sdk v0.4.0 h1:JmTaXfOJ/ydHSWH9kEt8Yhfb9kAhIW4LUOO3SWCviYg=
 github.com/grafana/grafana-aws-sdk v0.4.0/go.mod h1:+pPo5U+pX0zWimR7YBc7ASeSQfbRkcTyQYqMiAj7G5U=
-github.com/grafana/grafana-live-sdk v0.0.4 h1:mATki7fEkKtX4jD+HfOKst9CgFcVyF/pr3Co+gy+Ato=
-github.com/grafana/grafana-live-sdk v0.0.4/go.mod h1:f15hHmWyLdFjmuWLsjeKeZnq/HnNQ3QkoPcaEww45AY=
+github.com/grafana/grafana-live-sdk v0.0.5 h1:Y7qdOLbl+N4pXsfAR5+e4YWcOk/WFB7WpuT3Liv6/as=
+github.com/grafana/grafana-live-sdk v0.0.5/go.mod h1:f15hHmWyLdFjmuWLsjeKeZnq/HnNQ3QkoPcaEww45AY=
 github.com/grafana/grafana-plugin-model v0.0.0-20190930120109-1fc953a61fb4 h1:SPdxCL9BChFTlyi0Khv64vdCW4TMna8+sxL7+Chx+Ag=
 github.com/grafana/grafana-plugin-model v0.0.0-20190930120109-1fc953a61fb4/go.mod h1:nc0XxBzjeGcrMltCDw269LoWF9S8ibhgxolCdA1R8To=
 github.com/grafana/grafana-plugin-sdk-go v0.79.0/go.mod h1:NvxLzGkVhnoBKwzkst6CFfpMFKwAdIUZ1q8ssuLeF60=
diff --git a/pkg/services/live/context.go b/pkg/services/live/context.go
index 4d3163293c0..391cbea8d04 100644
--- a/pkg/services/live/context.go
+++ b/pkg/services/live/context.go
@@ -2,6 +2,7 @@ package live
 
 import (
 	"context"
+	"net/url"
 
 	"github.com/grafana/grafana/pkg/models"
 )
@@ -22,3 +23,18 @@ func getContextSignedUser(ctx context.Context) (*models.SignedInUser, bool) {
 	}
 	return nil, false
 }
+
+type valuesContextKey struct{}
+
+func setContextValues(ctx context.Context, values url.Values) context.Context {
+	ctx = context.WithValue(ctx, valuesContextKey{}, values)
+	return ctx
+}
+
+func getContextValues(ctx context.Context) (url.Values, bool) {
+	if val := ctx.Value(valuesContextKey{}); val != nil {
+		values, ok := val.(url.Values)
+		return values, ok
+	}
+	return nil, false
+}
diff --git a/pkg/services/live/convert/convert.go b/pkg/services/live/convert/convert.go
new file mode 100644
index 00000000000..f69f3bea245
--- /dev/null
+++ b/pkg/services/live/convert/convert.go
@@ -0,0 +1,46 @@
+package convert
+
+import (
+	"errors"
+	"fmt"
+
+	"github.com/grafana/grafana-live-sdk/telemetry"
+	"github.com/grafana/grafana-live-sdk/telemetry/telegraf"
+)
+
+type Converter struct {
+	telegrafConverterWide         *telegraf.Converter
+	telegrafConverterLabelsColumn *telegraf.Converter
+}
+
+func NewConverter() *Converter {
+	return &Converter{
+		telegrafConverterWide: telegraf.NewConverter(
+			telegraf.WithFloat64Numbers(true),
+		),
+		telegrafConverterLabelsColumn: telegraf.NewConverter(
+			telegraf.WithUseLabelsColumn(true),
+			telegraf.WithFloat64Numbers(true),
+		),
+	}
+}
+
+var ErrUnsupportedFrameFormat = errors.New("unsupported frame format")
+
+func (c *Converter) Convert(data []byte, frameFormat string) ([]telemetry.FrameWrapper, error) {
+	var converter telemetry.Converter
+	switch frameFormat {
+	case "wide":
+		converter = c.telegrafConverterWide
+	case "labels_column":
+		converter = c.telegrafConverterLabelsColumn
+	default:
+		return nil, ErrUnsupportedFrameFormat
+	}
+
+	metricFrames, err := converter.Convert(data)
+	if err != nil {
+		return nil, fmt.Errorf("error converting metrics: %w", err)
+	}
+	return metricFrames, nil
+}
diff --git a/pkg/services/live/demultiplexer.go b/pkg/services/live/demultiplexer.go
index fc378308e52..fe6b2938461 100644
--- a/pkg/services/live/demultiplexer.go
+++ b/pkg/services/live/demultiplexer.go
@@ -2,24 +2,26 @@ package live
 
 import (
 	"context"
+	"errors"
 
-	"github.com/grafana/grafana-live-sdk/telemetry/telegraf"
+	"github.com/grafana/grafana/pkg/models"
+	"github.com/grafana/grafana/pkg/services/live/convert"
+	"github.com/grafana/grafana/pkg/services/live/pushurl"
 
 	"github.com/grafana/grafana-plugin-sdk-go/backend"
-	"github.com/grafana/grafana/pkg/models"
 )
 
 type Demultiplexer struct {
-	streamID              string
-	managedStreamRunner   *ManagedStreamRunner
-	telegrafConverterWide *telegraf.Converter
+	streamID            string
+	managedStreamRunner *ManagedStreamRunner
+	converter           *convert.Converter
 }
 
 func NewDemultiplexer(streamID string, managedStreamRunner *ManagedStreamRunner) *Demultiplexer {
 	return &Demultiplexer{
-		streamID:              streamID,
-		managedStreamRunner:   managedStreamRunner,
-		telegrafConverterWide: telegraf.NewConverter(),
+		streamID:            streamID,
+		managedStreamRunner: managedStreamRunner,
+		converter:           convert.NewConverter(),
 	}
 }
 
@@ -31,19 +33,36 @@ func (s *Demultiplexer) OnSubscribe(_ context.Context, _ *models.SignedInUser, _
 	return models.SubscribeReply{}, backend.SubscribeStreamStatusPermissionDenied, nil
 }
 
-func (s *Demultiplexer) OnPublish(_ context.Context, _ *models.SignedInUser, evt models.PublishEvent) (models.PublishReply, backend.PublishStreamStatus, error) {
+func (s *Demultiplexer) OnPublish(ctx context.Context, _ *models.SignedInUser, evt models.PublishEvent) (models.PublishReply, backend.PublishStreamStatus, error) {
+	urlValues, ok := getContextValues(ctx)
+	if !ok {
+		return models.PublishReply{}, 0, errors.New("error extracting context url values")
+	}
+
 	stream, err := s.managedStreamRunner.GetOrCreateStream(s.streamID)
 	if err != nil {
 		logger.Error("Error getting stream", "error", err, "streamId", s.streamID)
 		return models.PublishReply{}, 0, err
 	}
-	metricFrames, err := s.telegrafConverterWide.Convert(evt.Data)
+
+	frameFormat := pushurl.FrameFormatFromValues(urlValues)
+	stableSchema := pushurl.StableSchemaFromValues(urlValues)
+
+	logger.Debug("Live Push request",
+		"protocol", "ws",
+		"streamId", s.streamID,
+		"bodyLength", len(evt.Data),
+		"stableSchema", stableSchema,
+		"frameFormat", frameFormat,
+	)
+
+	metricFrames, err := s.converter.Convert(evt.Data, frameFormat)
 	if err != nil {
-		logger.Error("Error converting metrics", "error", err, "data", string(evt.Data))
+		logger.Error("Error converting metrics", "error", err, "data", string(evt.Data), "frameFormat", frameFormat)
 		return models.PublishReply{}, 0, err
 	}
 	for _, mf := range metricFrames {
-		err := stream.Push(mf.Key(), mf.Frame())
+		err := stream.Push(mf.Key(), mf.Frame(), stableSchema)
 		if err != nil {
 			return models.PublishReply{}, 0, err
 		}
diff --git a/pkg/services/live/live.go b/pkg/services/live/live.go
index 2ed2bb020f3..720310cff20 100644
--- a/pkg/services/live/live.go
+++ b/pkg/services/live/live.go
@@ -8,13 +8,6 @@ import (
 	"sync"
 	"time"
 
-	"github.com/grafana/grafana/pkg/services/live/runstream"
-
-	"github.com/centrifugal/centrifuge"
-	"github.com/grafana/grafana-plugin-sdk-go/backend"
-	"github.com/grafana/grafana-plugin-sdk-go/data"
-	"github.com/grafana/grafana-plugin-sdk-go/live"
-
 	"github.com/grafana/grafana/pkg/api/dtos"
 	"github.com/grafana/grafana/pkg/api/response"
 	"github.com/grafana/grafana/pkg/api/routing"
@@ -25,9 +18,15 @@ import (
 	"github.com/grafana/grafana/pkg/registry"
 	"github.com/grafana/grafana/pkg/services/datasources"
 	"github.com/grafana/grafana/pkg/services/live/features"
+	"github.com/grafana/grafana/pkg/services/live/runstream"
 	"github.com/grafana/grafana/pkg/setting"
 	"github.com/grafana/grafana/pkg/tsdb/cloudwatch"
 	"github.com/grafana/grafana/pkg/util"
+
+	"github.com/centrifugal/centrifuge"
+	"github.com/grafana/grafana-plugin-sdk-go/backend"
+	"github.com/grafana/grafana-plugin-sdk-go/data"
+	"github.com/grafana/grafana-plugin-sdk-go/live"
 )
 
 var (
@@ -273,6 +272,7 @@ func (g *GrafanaLive) Init() error {
 		}
 		newCtx := centrifuge.SetCredentials(ctx.Req.Context(), cred)
 		newCtx = setContextSignedUser(newCtx, user)
+		newCtx = setContextValues(newCtx, ctx.Req.URL.Query())
 
 		r := ctx.Req.Request
 		r = r.WithContext(newCtx) // Set a user ID.
diff --git a/pkg/services/live/managed.go b/pkg/services/live/managed.go
index edee04b1641..a4898bf379b 100644
--- a/pkg/services/live/managed.go
+++ b/pkg/services/live/managed.go
@@ -87,30 +87,41 @@ func (s *ManagedStream) ListChannels(prefix string) []util.DynMap {
 }
 
 // Push sends frame to the stream and saves it for later retrieval by subscribers.
-func (s *ManagedStream) Push(path string, frame *data.Frame) error {
+func (s *ManagedStream) Push(path string, frame *data.Frame, stableSchema bool) error {
 	// Keep schema + data for last packet.
 	frameJSON, err := data.FrameToJSON(frame, true, true)
 	if err != nil {
-		logger.Error("Error marshaling Frame to Schema", "error", err)
+		logger.Error("Error marshaling frame with Schema", "error", err)
 		return err
 	}
 
-	// Locks until we totally finish?
-	s.mu.Lock()
-	defer s.mu.Unlock()
+	if stableSchema {
+		// If schema is stable we can safely cache it, and only send values if
+		// stream already has schema cached.
+		s.mu.Lock()
+		_, exists := s.last[path]
+		s.last[path] = frameJSON
+		s.mu.Unlock()
 
-	_, exists := s.last[path]
-	s.last[path] = frameJSON
-
-	// When the packet already exits, only send the data.
-	if exists {
-		frameJSON, err = data.FrameToJSON(frame, false, true)
-		if err != nil {
-			logger.Error("Error marshaling Frame to JSON", "error", err)
-			return err
+		// When the packet already exits, only send the data.
+		// TODO: maybe a good idea would be MarshalJSON function of
+		// frame to keep Schema JSON and Values JSON in frame object
+		// to avoid encoding twice.
+		if exists {
+			frameJSON, err = data.FrameToJSON(frame, false, true)
+			if err != nil {
+				logger.Error("Error marshaling Frame to JSON", "error", err)
+				return err
+			}
 		}
+	} else {
+		// For unstable schema we always need to send everything to a connection.
+		// And we don't want to cache schema for unstable case. But we still need to
+		// set path to a map to make stream visible in UI stream select widget.
+		s.mu.Lock()
+		s.last[path] = nil
+		s.mu.Unlock()
 	}
-
 	// The channel this will be posted into.
 	channel := live.Channel{Scope: live.ScopeStream, Namespace: s.id, Path: path}.String()
 	logger.Debug("Publish data to channel", "channel", channel, "dataLength", len(frameJSON))
@@ -122,7 +133,7 @@ func (s *ManagedStream) getLastPacket(path string) (json.RawMessage, bool) {
 	s.mu.RLock()
 	defer s.mu.RUnlock()
 	schema, ok := s.last[path]
-	return schema, ok
+	return schema, ok && schema != nil
 }
 
 func (s *ManagedStream) GetHandlerForPath(_ string) (models.ChannelHandler, error) {
@@ -145,7 +156,7 @@ func (s *ManagedStream) OnPublish(_ context.Context, _ *models.SignedInUser, evt
 		// Stream scope only deals with data frames.
 		return models.PublishReply{}, 0, err
 	}
-	err = s.Push(evt.Path, &frame)
+	err = s.Push(evt.Path, &frame, true)
 	if err != nil {
 		// Stream scope only deals with data frames.
 		return models.PublishReply{}, 0, err
diff --git a/pkg/services/live/managed_test.go b/pkg/services/live/managed_test.go
index ada62cadd9c..c32d72a0ecc 100644
--- a/pkg/services/live/managed_test.go
+++ b/pkg/services/live/managed_test.go
@@ -20,7 +20,19 @@ func TestManagedStream_GetLastPacket(t *testing.T) {
 	c := NewManagedStream("a", noopPublisher)
 	_, ok := c.getLastPacket("test")
 	require.False(t, ok)
-	err := c.Push("test", data.NewFrame("hello"))
+	err := c.Push("test", data.NewFrame("hello"), false)
+	require.NoError(t, err)
+
+	_, ok = c.getLastPacket("test")
+	require.NoError(t, err)
+	require.False(t, ok)
+}
+
+func TestManagedStream_GetLastPacket_StableSchema(t *testing.T) {
+	c := NewManagedStream("a", noopPublisher)
+	_, ok := c.getLastPacket("test")
+	require.False(t, ok)
+	err := c.Push("test", data.NewFrame("hello"), true)
 	require.NoError(t, err)
 
 	s, ok := c.getLastPacket("test")
diff --git a/pkg/services/live/push/push.go b/pkg/services/live/push/push.go
index e40758a3640..45c8b3386e2 100644
--- a/pkg/services/live/push/push.go
+++ b/pkg/services/live/push/push.go
@@ -2,14 +2,15 @@ package push
 
 import (
 	"context"
+	"errors"
 	"net/http"
 
-	"github.com/grafana/grafana-live-sdk/telemetry/telegraf"
-
 	"github.com/grafana/grafana/pkg/infra/log"
 	"github.com/grafana/grafana/pkg/models"
 	"github.com/grafana/grafana/pkg/registry"
 	"github.com/grafana/grafana/pkg/services/live"
+	"github.com/grafana/grafana/pkg/services/live/convert"
+	"github.com/grafana/grafana/pkg/services/live/pushurl"
 	"github.com/grafana/grafana/pkg/setting"
 )
 
@@ -26,8 +27,7 @@ type Gateway struct {
 	Cfg         *setting.Cfg      `inject:""`
 	GrafanaLive *live.GrafanaLive `inject:""`
 
-	telegrafConverterWide         *telegraf.Converter
-	telegrafConverterLabelsColumn *telegraf.Converter
+	converter *convert.Converter
 }
 
 // Init Gateway.
@@ -39,9 +39,7 @@ func (g *Gateway) Init() error {
 		return nil
 	}
 
-	// For now only Telegraf converter (influx format) is supported.
-	g.telegrafConverterWide = telegraf.NewConverter()
-	g.telegrafConverterLabelsColumn = telegraf.NewConverter(telegraf.WithUseLabelsColumn(true))
+	g.converter = convert.NewConverter()
 	return nil
 }
 
@@ -70,11 +68,10 @@ func (g *Gateway) Handle(ctx *models.ReqContext) {
 		return
 	}
 
-	// TODO Grafana 8: decide which format to use or keep both.
-	converter := g.telegrafConverterWide
-	if ctx.Req.URL.Query().Get("format") == "labels_column" {
-		converter = g.telegrafConverterLabelsColumn
-	}
+	// TODO Grafana 8: decide which formats to use or keep all.
+	urlValues := ctx.Req.URL.Query()
+	frameFormat := pushurl.FrameFormatFromValues(urlValues)
+	stableSchema := pushurl.StableSchemaFromValues(urlValues)
 
 	body, err := ctx.Req.Body().Bytes()
 	if err != nil {
@@ -82,12 +79,22 @@ func (g *Gateway) Handle(ctx *models.ReqContext) {
 		ctx.Resp.WriteHeader(http.StatusInternalServerError)
 		return
 	}
-	logger.Debug("Live Push request body", "streamId", streamID, "bodyLength", len(body))
+	logger.Debug("Live Push request",
+		"protocol", "http",
+		"streamId", streamID,
+		"bodyLength", len(body),
+		"stableSchema", stableSchema,
+		"frameFormat", frameFormat,
+	)
 
-	metricFrames, err := converter.Convert(body)
+	metricFrames, err := g.converter.Convert(body, frameFormat)
 	if err != nil {
-		logger.Error("Error converting metrics", "error", err)
-		ctx.Resp.WriteHeader(http.StatusInternalServerError)
+		logger.Error("Error converting metrics", "error", err, "frameFormat", frameFormat)
+		if errors.Is(err, convert.ErrUnsupportedFrameFormat) {
+			ctx.Resp.WriteHeader(http.StatusBadRequest)
+		} else {
+			ctx.Resp.WriteHeader(http.StatusInternalServerError)
+		}
 		return
 	}
 
@@ -95,7 +102,7 @@ func (g *Gateway) Handle(ctx *models.ReqContext) {
 	// interval = "1s" vs flush_interval = "5s"
 
 	for _, mf := range metricFrames {
-		err := stream.Push(mf.Key(), mf.Frame())
+		err := stream.Push(mf.Key(), mf.Frame(), stableSchema)
 		if err != nil {
 			ctx.Resp.WriteHeader(http.StatusInternalServerError)
 			return
diff --git a/pkg/services/live/pushurl/values.go b/pkg/services/live/pushurl/values.go
new file mode 100644
index 00000000000..de9b46aeed0
--- /dev/null
+++ b/pkg/services/live/pushurl/values.go
@@ -0,0 +1,19 @@
+package pushurl
+
+import (
+	"net/url"
+	"strings"
+)
+
+func StableSchemaFromValues(values url.Values) bool {
+	key := "gf_live_stable_schema"
+	return strings.ToLower(values.Get(key)) == "true" || values.Get(key) == "1"
+}
+
+func FrameFormatFromValues(values url.Values) string {
+	frameFormat := strings.ToLower(values.Get("gf_live_frame_format"))
+	if frameFormat == "" {
+		frameFormat = "wide"
+	}
+	return frameFormat
+}