diff --git a/public/app/features/admin/UpgradePage.tsx b/public/app/features/admin/UpgradePage.tsx
index c847461a85f..a2d289a63f5 100644
--- a/public/app/features/admin/UpgradePage.tsx
+++ b/public/app/features/admin/UpgradePage.tsx
@@ -60,8 +60,8 @@ const GetEnterprise: React.FC = () => {
       <h2 style={titleStyles}>Get Grafana Enterprise</h2>
       <CallToAction />
       <p style={{ paddingTop: '12px' }}>
-        You can use the trial version for free for <strong>30 days</strong>. We will remind you about it{' '}
-        <strong>5 days before the trial period ends</strong>.
+        You can use the trial version for free for 30 days. We will remind you about it five days before the trial
+        period ends.
       </p>
     </div>
   );
@@ -88,10 +88,10 @@ const ServiceInfo: React.FC = () => {
         <Item title="Enterprise Plugins" image="public/img/licensing/plugin_enterprise.svg" />
         <Item title="Critical SLA: 2 hours" image="public/img/licensing/sla.svg" />
         <Item title="Unlimited Expert Support" image="public/img/licensing/customer_support.svg">
-          24x7x365 support via
+          24 x 7 x 365 support via
           <List nested={true}>
             <Item title="Email" />
-            <Item title="Private slack channel" />
+            <Item title="Private Slack channel" />
             <Item title="Phone" />
           </List>
         </Item>
@@ -114,7 +114,7 @@ const ServiceInfo: React.FC = () => {
 const FeatureInfo: React.FC = () => {
   return (
     <div style={{ paddingRight: '11px' }}>
-      <h4>Enhanced Functionality</h4>
+      <h4>Enhanced functionality</h4>
       <FeatureListing />
     </div>
   );
@@ -125,8 +125,8 @@ const FeatureListing: React.FC = () => {
     <List>
       <Item title="Data source permissions" />
       <Item title="Reporting" />
-      <Item title="SAML Authentication" />
-      <Item title="Enhanced LDAP Integration" />
+      <Item title="SAML authentication" />
+      <Item title="Enhanced LDAP integration" />
       <Item title="Team Sync">LDAP, GitHub OAuth, Auth Proxy, Okta</Item>
       <Item title="White labeling" />
       <Item title="Auditing" />
@@ -138,7 +138,7 @@ const FeatureListing: React.FC = () => {
           <Item title="Dashboard presence indicators" />
         </List>
       </Item>
-      <Item title="Enterprise Plugins">
+      <Item title="Enterprise plugins">
         <List nested={true}>
           <Item title="Oracle" />
           <Item title="Splunk" />