diff --git a/pkg/services/navtree/navtreeimpl/applinks.go b/pkg/services/navtree/navtreeimpl/applinks.go
index 4c71eb150ed..c3a385fd67d 100644
--- a/pkg/services/navtree/navtreeimpl/applinks.go
+++ b/pkg/services/navtree/navtreeimpl/applinks.go
@@ -239,6 +239,9 @@ func (s *ServiceImpl) addPluginToSection(c *contextmodel.ReqContext, treeRoot *n
 				alertsAndIncidentsChildren = append(alertsAndIncidentsChildren, alertingNode)
 				treeRoot.RemoveSection(alertingNode)
 			}
+			if appLink.Id == "plugin-page-grafana-irm-app" {
+				appLink.IsNew = true
+			}
 			alertsAndIncidentsChildren = append(alertsAndIncidentsChildren, appLink)
 			treeRoot.AddSection(&navtree.NavLink{
 				Text:       "Alerts & IRM",