diff --git a/packages/grafana-ui/src/components/Table/TableNG/Cells/PillCell.test.tsx b/packages/grafana-ui/src/components/Table/TableNG/Cells/PillCell.test.tsx
index 0b54c3ef717..3974ab7cb52 100644
--- a/packages/grafana-ui/src/components/Table/TableNG/Cells/PillCell.test.tsx
+++ b/packages/grafana-ui/src/components/Table/TableNG/Cells/PillCell.test.tsx
@@ -14,6 +14,7 @@ describe('PillCell', () => {
     type: FieldType.string,
     values: values,
     config: {},
+    display: (value: unknown) => ({ text: String(value), color: '#FF780A', numeric: NaN }),
   });
 
   const ser = new XMLSerializer();
@@ -119,6 +120,29 @@ describe('PillCell', () => {
         `
       );
     });
+
+    it('custom display text', () => {
+      const mockField = fieldWithValues(['value1,value2,value3']);
+      const field = {
+        ...mockField,
+        display: (value: unknown) => ({
+          text: `${value} lbs`,
+          color: '#FF780A',
+          numeric: 0,
+        }),
+      } satisfies Field;
+
+      expectHTML(
+        render(
+          <PillCell getTextColorForBackground={getTextColorForBackground} field={field} rowIdx={0} theme={theme} />
+        ),
+        `
+        <span style=\"background-color: rgb(207, 250, 255); color: rgb(32, 34, 38);\">value1 lbs</span>
+        <span style=\"background-color: rgb(229, 172, 14); color: rgb(247, 248, 250);\">value2 lbs</span>
+        <span style=\"background-color: rgb(63, 104, 51); color: rgb(247, 248, 250);\">value3 lbs</span>
+        `
+      );
+    });
   });
 
   describe('Color by value mappings', () => {
diff --git a/packages/grafana-ui/src/components/Table/TableNG/Cells/PillCell.tsx b/packages/grafana-ui/src/components/Table/TableNG/Cells/PillCell.tsx
index baf3715eb77..92c7aff6f9a 100644
--- a/packages/grafana-ui/src/components/Table/TableNG/Cells/PillCell.tsx
+++ b/packages/grafana-ui/src/components/Table/TableNG/Cells/PillCell.tsx
@@ -8,6 +8,7 @@ import {
   getColorByStringHash,
   FALLBACK_COLOR,
   fieldColorModeRegistry,
+  formattedValueToString,
 } from '@grafana/data';
 import { FieldColorModeId } from '@grafana/schema';
 
@@ -20,10 +21,11 @@ export function PillCell({ rowIdx, field, theme, getTextColorForBackground }: Pi
     const pillValues = inferPills(value);
     return pillValues.length > 0
       ? pillValues.map((pill, index) => {
-          const bgColor = getPillColor(pill, field, theme);
+          const renderedValue = formattedValueToString(field.display!(pill));
+          const bgColor = getPillColor(renderedValue, field, theme);
           const textColor = getTextColorForBackground(bgColor);
           return {
-            value: String(pill),
+            value: renderedValue,
             key: `${pill}-${index}`,
             bgColor,
             color: textColor,
diff --git a/packages/grafana-ui/src/components/Table/TableNG/TableNG.tsx b/packages/grafana-ui/src/components/Table/TableNG/TableNG.tsx
index 908642d94a0..06da0b2f5c9 100644
--- a/packages/grafana-ui/src/components/Table/TableNG/TableNG.tsx
+++ b/packages/grafana-ui/src/components/Table/TableNG/TableNG.tsx
@@ -438,7 +438,7 @@ export function TableNG(props: TableNGProps) {
 
         // attach JSONCell custom display function to JSONView cell type
         if (cellType === TableCellDisplayMode.JSONView || field.type === FieldType.other) {
-          field.display = displayJsonValue;
+          field.display = displayJsonValue(field);
         }
 
         // For some cells, "aligning" the cell will mean aligning the inline contents of the cell with
diff --git a/packages/grafana-ui/src/components/Table/TableNG/utils.test.ts b/packages/grafana-ui/src/components/Table/TableNG/utils.test.ts
index 946ee3fd799..ef295d72652 100644
--- a/packages/grafana-ui/src/components/Table/TableNG/utils.test.ts
+++ b/packages/grafana-ui/src/components/Table/TableNG/utils.test.ts
@@ -47,6 +47,7 @@ import {
   getDisplayName,
   predicateByName,
   calculateFooterHeight,
+  displayJsonValue,
 } from './utils';
 
 describe('TableNG utils', () => {
@@ -1354,10 +1355,35 @@ describe('TableNG utils', () => {
   });
 
   describe('displayJsonValue', () => {
-    it.todo('should parse and then stringify string values');
-    it.todo('should not throw for non-serializable string values');
-    it.todo('should stringify non-string values');
-    it.todo('should not throw for non-serializable non-string values');
+    let field: Field;
+    beforeEach(() => {
+      field = {
+        name: 'test',
+        type: FieldType.string,
+        config: {},
+        state: { displayName: 'Test Display Name' },
+        values: [],
+        display: (val: unknown) => ({ text: String(val), numeric: NaN }),
+      };
+    });
+
+    it('should parse and then stringify string values', () => {
+      expect(displayJsonValue(field)('{"valid": "json"}').text).toBe('{\n "valid": "json"\n}');
+    });
+
+    it('should not throw for non-serializable string values', () => {
+      expect(displayJsonValue(field)('{"invalid": "json').text).toBe('{"invalid": "json');
+    });
+
+    it('should stringify non-string values', () => {
+      expect(displayJsonValue(field)(42).text).toBe('42');
+    });
+
+    it('should use the underlying field.display method to format values and return numeric values', () => {
+      field.display = (val: unknown) => ({ text: `**${val}**`, numeric: Number(val), suffix: 'ms' });
+      expect(displayJsonValue(field)(42).text).toBe('**42**ms');
+      expect(displayJsonValue(field)(42).numeric).toBe(42);
+    });
   });
 
   describe('applySort', () => {
diff --git a/packages/grafana-ui/src/components/Table/TableNG/utils.ts b/packages/grafana-ui/src/components/Table/TableNG/utils.ts
index 22dcdf6a43f..c754a27200f 100644
--- a/packages/grafana-ui/src/components/Table/TableNG/utils.ts
+++ b/packages/grafana-ui/src/components/Table/TableNG/utils.ts
@@ -15,6 +15,7 @@ import {
   DisplayValueAlignmentFactors,
   DataFrame,
   DisplayProcessor,
+  DecimalCount,
 } from '@grafana/data';
 import {
   BarGaugeDisplayMode,
@@ -970,28 +971,24 @@ export function canFieldBeColorized(
   );
 }
 
-export const displayJsonValue: DisplayProcessor = (value: unknown): DisplayValue => {
-  let displayValue: string;
+export const displayJsonValue: (field: Field) => DisplayProcessor = (field: Field, decimals?: DecimalCount) => {
+  const origDisplay = field.display!;
+  return (value: unknown): DisplayValue => {
+    let jsonText: string;
 
-  // Handle string values that might be JSON
-  if (typeof value === 'string') {
+    const displayValue = origDisplay(value, decimals);
+    const formattedValue = formattedValueToString(displayValue);
+
+    // Handle string values that might be JSON
     try {
-      const parsed = JSON.parse(value);
-      displayValue = JSON.stringify(parsed, null, ' ');
+      const parsed = JSON.parse(formattedValue);
+      jsonText = JSON.stringify(parsed, null, ' ');
     } catch {
-      displayValue = value; // Keep original if not valid JSON
+      jsonText = formattedValue; // Keep original if not valid JSON
     }
-  } else {
-    // For non-string values, stringify them
-    try {
-      displayValue = JSON.stringify(value, null, ' ');
-    } catch (error) {
-      // Handle circular references or other stringify errors
-      displayValue = String(value);
-    }
-  }
 
-  return { text: displayValue, numeric: Number.NaN };
+    return { ...displayValue, text: jsonText };
+  };
 };
 
 export function getSummaryCellTextAlign(textAlign: TextAlign, cellType: TableCellDisplayMode): TextAlign {