diff --git a/public/app/core/components/ForgottenPassword/ForgottenPassword.test.tsx b/public/app/core/components/ForgottenPassword/ForgottenPassword.test.tsx
new file mode 100644
index 00000000000..46d601ee1cf
--- /dev/null
+++ b/public/app/core/components/ForgottenPassword/ForgottenPassword.test.tsx
@@ -0,0 +1,118 @@
+import React from 'react';
+import { asyncScheduler, scheduled, throwError } from 'rxjs';
+import { render, screen, waitFor } from '@testing-library/react';
+import userEvent from '@testing-library/user-event';
+
+import { ForgottenPassword, SendResetEmailDTO } from './ForgottenPassword';
+import { backendSrv } from '../../services/backend_srv';
+import { toAsyncOfResult } from '../../../features/query/state/DashboardQueryRunner/testHelpers';
+import { createFetchResponse } from '../../../../test/helpers/createFetchResponse';
+
+jest.mock('@grafana/runtime', () => ({
+  ...((jest.requireActual('@grafana/runtime') as unknown) as object),
+  getBackendSrv: () => backendSrv,
+}));
+
+function getTestContext() {
+  jest.clearAllMocks();
+  const fetchMock = jest.spyOn(backendSrv, 'fetch');
+  const { rerender } = render(<ForgottenPassword />);
+
+  return { fetchMock, rerender };
+}
+
+function getInputField() {
+  return screen.getByRole('textbox', { name: /user enter your information to get a reset link sent to you/i });
+}
+
+function getSubmitButton() {
+  return screen.getByRole('button', { name: /send reset email/i });
+}
+
+async function enterUserNameAndSubmitForm(fetchMock: jest.SpyInstance) {
+  await userEvent.type(getInputField(), 'JaneDoe');
+  userEvent.click(getSubmitButton());
+
+  await waitFor(() => expect(fetchMock).toHaveBeenCalledTimes(1));
+
+  expect(fetchMock).toHaveBeenCalledWith({
+    url: '/api/user/password/send-reset-email',
+    method: 'POST',
+    data: { userOrEmail: 'JaneDoe' },
+    showSuccessAlert: false,
+    showErrorAlert: false,
+  });
+}
+
+describe('ForgottenPassword', () => {
+  describe('when mounted', () => {
+    it('then it should show input field', () => {
+      getTestContext();
+
+      expect(getInputField()).toBeInTheDocument();
+    });
+
+    it('then it should show send button', () => {
+      getTestContext();
+
+      expect(getSubmitButton()).toBeInTheDocument();
+    });
+
+    it('then it should show back to login link', () => {
+      getTestContext();
+
+      expect(screen.getByRole('link', { name: /back to login/i })).toBeInTheDocument();
+    });
+  });
+
+  describe('when user submits form', () => {
+    describe('and response is ok', () => {
+      it('then it should show success message', async () => {
+        const { fetchMock } = getTestContext();
+        fetchMock.mockImplementation(() =>
+          toAsyncOfResult(
+            createFetchResponse<SendResetEmailDTO>({ message: 'Success' })
+          )
+        );
+
+        await enterUserNameAndSubmitForm(fetchMock);
+
+        expect(
+          screen.getByText(
+            /an email with a reset link has been sent to the email address\. you should receive it shortly\./i
+          )
+        ).toBeInTheDocument();
+      });
+    });
+
+    describe('and response is ok but contains an error', () => {
+      it('then it should show alert', async () => {
+        const { fetchMock } = getTestContext();
+        fetchMock.mockImplementation(() =>
+          toAsyncOfResult(
+            createFetchResponse<SendResetEmailDTO>({ message: 'Success', error: 'Something went wrong' })
+          )
+        );
+
+        await enterUserNameAndSubmitForm(fetchMock);
+
+        expect(screen.getByLabelText(/alert error/i)).toBeInTheDocument();
+        expect(screen.getByText(/couldn't send reset link to the email address/i)).toBeInTheDocument();
+        expect(screen.getByText(/something went wrong/i)).toBeInTheDocument();
+      });
+    });
+
+    describe('and response is not ok', () => {
+      it('then it should show alert', async () => {
+        const { fetchMock } = getTestContext();
+        fetchMock.mockImplementation(() => scheduled(throwError('Server error'), asyncScheduler));
+
+        await enterUserNameAndSubmitForm(fetchMock);
+
+        expect(screen.getByLabelText(/alert error/i)).toBeInTheDocument();
+        expect(screen.getByText(/couldn't send reset link to the email address/i)).toBeInTheDocument();
+        expect(screen.getByText(/server error/i)).toBeInTheDocument();
+      });
+    });
+  });
+});
diff --git a/public/app/core/components/ForgottenPassword/ForgottenPassword.tsx b/public/app/core/components/ForgottenPassword/ForgottenPassword.tsx
index 268e9d767f7..ae51a816aa6 100644
--- a/public/app/core/components/ForgottenPassword/ForgottenPassword.tsx
+++ b/public/app/core/components/ForgottenPassword/ForgottenPassword.tsx
@@ -1,32 +1,68 @@
-import React, { FC, useState } from 'react';
-import { Form, Field, Input, Button, Legend, Container, useStyles, HorizontalGroup, LinkButton } from '@grafana/ui';
-import { getBackendSrv } from '@grafana/runtime';
+import React, { useState } from 'react';
+import { Unsubscribable } from 'rxjs';
 import { css } from '@emotion/css';
-import { GrafanaTheme } from '@grafana/data';
-import config from 'app/core/config';
+import {
+  Alert,
+  Button,
+  Container,
+  FadeTransition,
+  Field,
+  Form,
+  HorizontalGroup,
+  Input,
+  Legend,
+  LinkButton,
+  useStyles2,
+} from '@grafana/ui';
+import { getBackendSrv, toDataQueryError } from '@grafana/runtime';
+import { GrafanaTheme2 } from '@grafana/data';
+
+import { getConfig } from 'app/core/config';
 
 interface EmailDTO {
   userOrEmail: string;
 }
 
-const paragraphStyles = (theme: GrafanaTheme) => css`
-  color: ${theme.colors.formDescription};
-  font-size: ${theme.typography.size.sm};
-  font-weight: ${theme.typography.weight.regular};
-  margin-top: ${theme.spacing.sm};
-  display: block;
-`;
+export interface SendResetEmailDTO {
+  message: string;
+  error?: string;
+}
 
-export const ForgottenPassword: FC = () => {
+export function ForgottenPassword(): JSX.Element {
   const [emailSent, setEmailSent] = useState(false);
-  const styles = useStyles(paragraphStyles);
-  const loginHref = `${config.appSubUrl}/login`;
+  const [error, setError] = useState<string | null>(null);
+  const styles = useStyles2(getStyles);
+  const loginHref = `${getConfig().appSubUrl}/login`;
 
-  const sendEmail = async (formModel: EmailDTO) => {
-    const res = await getBackendSrv().post('/api/user/password/send-reset-email', formModel);
-    if (res) {
-      setEmailSent(true);
-    }
+  const sendEmail = (formModel: EmailDTO) => {
+    setError(null);
+    // using fetch here so we can disable showSuccessAlert, showErrorAlert and handle those
+    const subscription: Unsubscribable = getBackendSrv()
+      .fetch<SendResetEmailDTO>({
+        url: '/api/user/password/send-reset-email',
+        method: 'POST',
+        data: formModel,
+        showSuccessAlert: false,
+        showErrorAlert: false,
+      })
+      .subscribe({
+        next: (response) => {
+          const { error, message } = response.data; // the backend api can respond with 200 Ok but still have an error set
+
+          if (error) {
+            setError(error);
+          } else if (message) {
+            setEmailSent(true);
+          }
+
+          subscription.unsubscribe(); // unsubscribe as soon as a value is received
+        },
+        error: (err) => {
+          const dataError = toDataQueryError(err);
+          setError(dataError.message ?? 'Unknown error');
+          subscription.unsubscribe(); // unsubscribe as soon as an error is received
+        },
+      });
   };
 
   if (emailSent) {
@@ -40,29 +76,54 @@ export const ForgottenPassword: FC = () => {
       </div>
     );
   }
-  return (
-    <Form onSubmit={sendEmail}>
-      {({ register, errors }) => (
-        <>
-          <Legend>Reset password</Legend>
-          <Field
-            label="User"
-            description="Enter your information to get a reset link sent to you"
-            invalid={!!errors.userOrEmail}
-            error={errors?.userOrEmail?.message}
-          >
-            <Input placeholder="Email or username" {...register('userOrEmail', { required: true })} />
-          </Field>
-          <HorizontalGroup>
-            <Button>Send reset email</Button>
-            <LinkButton fill="text" href={loginHref}>
-              Back to login
-            </LinkButton>
-          </HorizontalGroup>
 
-          <p className={styles}>Did you forget your username or email? Contact your Grafana administrator.</p>
-        </>
-      )}
-    </Form>
+  return (
+    <>
+      <Form onSubmit={sendEmail}>
+        {({ register, errors }) => (
+          <>
+            <Legend>Reset password</Legend>
+            <Field
+              label="User"
+              description="Enter your information to get a reset link sent to you"
+              invalid={!!errors.userOrEmail}
+              error={errors?.userOrEmail?.message}
+            >
+              <Input
+                id={'userOrEmail'}
+                placeholder="Email or username"
+                {...register('userOrEmail', { required: true })}
+              />
+            </Field>
+            <HorizontalGroup>
+              <Button>Send reset email</Button>
+              <LinkButton fill="text" href={loginHref}>
+                Back to login
+              </LinkButton>
+            </HorizontalGroup>
+
+            <p className={styles}>Did you forget your username or email? Contact your Grafana administrator.</p>
+          </>
+        )}
+      </Form>
+      <FadeTransition duration={150} visible={Boolean(error)}>
+        <Alert title="Couldn't send reset link to the email address" severity={'error'}>
+          <span>
+            <strong>Reason:&nbsp;</strong>
+            {error}
+          </span>
+        </Alert>
+      </FadeTransition>
+    </>
   );
-};
+}
+
+function getStyles(theme: GrafanaTheme2) {
+  return css`
+    color: ${theme.colors.text.secondary};
+    font-size: ${theme.typography.size.sm};
+    font-weight: ${theme.typography.fontWeightRegular};
+    margin-top: ${theme.spacing(1)};
+    display: block;
+  `;
+}