diff --git a/packages/grafana-api-clients/src/clients/rtkq/legacy/endpoints.gen.ts b/packages/grafana-api-clients/src/clients/rtkq/legacy/endpoints.gen.ts
index 95aac4ef570..4ceed793cad 100644
--- a/packages/grafana-api-clients/src/clients/rtkq/legacy/endpoints.gen.ts
+++ b/packages/grafana-api-clients/src/clients/rtkq/legacy/endpoints.gen.ts
@@ -5340,6 +5340,7 @@ export type OrgUserDto = {
   };
   authLabels?: string[];
   avatarUrl?: string;
+  created?: string;
   email?: string;
   isDisabled?: boolean;
   isExternallySynced?: boolean;
@@ -6118,6 +6119,7 @@ export type ChangeUserPasswordCommand = {
 export type UserSearchHitDto = {
   authLabels?: string[];
   avatarUrl?: string;
+  created?: string;
   email?: string;
   id?: number;
   isAdmin?: boolean;
diff --git a/pkg/services/org/model.go b/pkg/services/org/model.go
index ac0268e051c..fa11375d778 100644
--- a/pkg/services/org/model.go
+++ b/pkg/services/org/model.go
@@ -151,7 +151,7 @@ type OrgUserDTO struct {
 	Role               string          `json:"role"`
 	LastSeenAt         time.Time       `json:"lastSeenAt"`
 	Updated            time.Time       `json:"-"`
-	Created            time.Time       `json:"-"`
+	Created            time.Time       `json:"created"`
 	LastSeenAtAge      string          `json:"lastSeenAtAge"`
 	AccessControl      map[string]bool `json:"accessControl,omitempty"`
 	IsDisabled         bool            `json:"isDisabled"`
diff --git a/pkg/services/user/model.go b/pkg/services/user/model.go
index fc8d9589357..12b0ac6ed57 100644
--- a/pkg/services/user/model.go
+++ b/pkg/services/user/model.go
@@ -146,6 +146,7 @@ type UserSearchHitDTO struct {
 	LastSeenAtAge string               `json:"lastSeenAtAge"`
 	AuthLabels    []string             `json:"authLabels"`
 	AuthModule    AuthModuleConversion `json:"-"`
+	Created       time.Time            `json:"created" xorm:"created"`
 }
 
 type GetUserProfileQuery struct {
diff --git a/pkg/services/user/userimpl/store.go b/pkg/services/user/userimpl/store.go
index a7773147373..64780c5c2eb 100644
--- a/pkg/services/user/userimpl/store.go
+++ b/pkg/services/user/userimpl/store.go
@@ -541,7 +541,7 @@ func (ss *sqlStore) Search(ctx context.Context, query *user.SearchUsersQuery) (*
 			sess.Limit(query.Limit, offset)
 		}
 
-		sess.Cols("u.id", "u.uid", "u.email", "u.name", "u.login", "u.is_admin", "u.is_disabled", "u.last_seen_at", "user_auth.auth_module", "u.is_provisioned")
+		sess.Cols("u.id", "u.uid", "u.email", "u.name", "u.login", "u.is_admin", "u.is_disabled", "u.last_seen_at", "user_auth.auth_module", "u.is_provisioned", "u.created")
 
 		if len(query.SortOpts) > 0 {
 			for i := range query.SortOpts {
diff --git a/public/api-enterprise-spec.json b/public/api-enterprise-spec.json
index b381b7e38fd..4cb15addb0a 100644
--- a/public/api-enterprise-spec.json
+++ b/public/api-enterprise-spec.json
@@ -6002,6 +6002,10 @@
         "avatarUrl": {
           "type": "string"
         },
+        "created": {
+          "type": "string",
+          "format": "date-time"
+        },
         "email": {
           "type": "string"
         },
@@ -8903,6 +8907,10 @@
         "avatarUrl": {
           "type": "string"
         },
+        "created": {
+          "type": "string",
+          "format": "date-time"
+        },
         "email": {
           "type": "string"
         },
diff --git a/public/api-merged.json b/public/api-merged.json
index 057251b12bc..d511139c7bd 100644
--- a/public/api-merged.json
+++ b/public/api-merged.json
@@ -18489,6 +18489,10 @@
         "avatarUrl": {
           "type": "string"
         },
+        "created": {
+          "type": "string",
+          "format": "date-time"
+        },
         "email": {
           "type": "string"
         },
@@ -23410,6 +23414,10 @@
         "avatarUrl": {
           "type": "string"
         },
+        "created": {
+          "type": "string",
+          "format": "date-time"
+        },
         "email": {
           "type": "string"
         },
diff --git a/public/app/features/admin/Users/OrgUsersTable.tsx b/public/app/features/admin/Users/OrgUsersTable.tsx
index 3debbd886a8..a3d93b12bad 100644
--- a/public/app/features/admin/Users/OrgUsersTable.tsx
+++ b/public/app/features/admin/Users/OrgUsersTable.tsx
@@ -115,12 +115,15 @@ export const OrgUsersTable = ({
       {
         id: 'lastSeenAtAge',
         header: 'Last active',
-        cell: ({ cell: { value } }: Cell<'lastSeenAtAge'>) => {
+        cell: ({ cell: { value }, row: { original } }: Cell<'lastSeenAtAge'>) => {
+          // If lastSeenAt is before created, user has never logged in
+          const neverLoggedIn =
+            original.lastSeenAt && original.created && new Date(original.lastSeenAt) < new Date(original.created);
           return (
             <>
               {value && (
                 <>
-                  {value === '10 years' ? (
+                  {neverLoggedIn ? (
                     <Text color={'disabled'}>
                       <Trans i18nKey="admin.org-uers.last-seen-never">Never</Trans>
                     </Text>
diff --git a/public/app/features/admin/Users/UsersTable.tsx b/public/app/features/admin/Users/UsersTable.tsx
index a3a1f6be297..b4d34f0d438 100644
--- a/public/app/features/admin/Users/UsersTable.tsx
+++ b/public/app/features/admin/Users/UsersTable.tsx
@@ -135,12 +135,19 @@ export const UsersTable = ({
           content: 'Time since user was seen using Grafana',
           iconName: 'question-circle',
         },
-        cell: ({ cell: { value } }: Cell<'lastSeenAtAge'>) => {
+        cell: ({
+          cell: { value },
+          row: {
+            original: { lastSeenAt, created },
+          },
+        }: Cell<'lastSeenAtAge'>) => {
+          // The user has never logged in if lastSeenAt is before its creation date.
+          const neverLoggedIn = lastSeenAt && created && new Date(lastSeenAt) < new Date(created);
           return (
             <>
               {value && (
                 <>
-                  {value === '10 years' ? (
+                  {neverLoggedIn ? (
                     <Text color={'disabled'}>
                       <Trans i18nKey="admin.users-table.last-seen-never">Never</Trans>
                     </Text>
diff --git a/public/app/types/user.ts b/public/app/types/user.ts
index e5cd1805e7f..9e575e2ad93 100644
--- a/public/app/types/user.ts
+++ b/public/app/types/user.ts
@@ -5,6 +5,7 @@ import { Role } from './accessControl';
 export interface OrgUser extends WithAccessControlMetadata {
   avatarUrl: string;
   email: string;
+  created?: string;
   lastSeenAt: string;
   lastSeenAtAge: string;
   login: string;
@@ -49,6 +50,7 @@ export interface UserDTO extends WithAccessControlMetadata {
   theme?: string;
   avatarUrl?: string;
   orgId?: number;
+  created?: string;
   lastSeenAt?: string;
   lastSeenAtAge?: string;
   licensedRole?: string;
diff --git a/public/openapi3.json b/public/openapi3.json
index 589a49e68ba..4a7c5f6be08 100644
--- a/public/openapi3.json
+++ b/public/openapi3.json
@@ -8018,6 +8018,10 @@
           "avatarUrl": {
             "type": "string"
           },
+          "created": {
+            "format": "date-time",
+            "type": "string"
+          },
           "email": {
             "type": "string"
           },
@@ -12938,6 +12942,10 @@
           "avatarUrl": {
             "type": "string"
           },
+          "created": {
+            "format": "date-time",
+            "type": "string"
+          },
           "email": {
             "type": "string"
           },