diff --git a/conf/defaults.ini b/conf/defaults.ini
index ad12367e493..e50f88cb8b3 100644
--- a/conf/defaults.ini
+++ b/conf/defaults.ini
@@ -587,6 +587,9 @@ org_role = Viewer
 # mask the Grafana version number for unauthenticated users
 hide_version = false
 
+# number of devices in total
+device_limit = 
+
 #################################### GitHub Auth #########################
 [auth.github]
 name = GitHub
diff --git a/packages/grafana-runtime/src/config.ts b/packages/grafana-runtime/src/config.ts
index 8ba941af6ab..7e296d77058 100644
--- a/packages/grafana-runtime/src/config.ts
+++ b/packages/grafana-runtime/src/config.ts
@@ -92,6 +92,7 @@ export class GrafanaBootConfig implements GrafanaConfig {
   theme2: GrafanaTheme2;
   featureToggles: FeatureToggles = {};
   anonymousEnabled = false;
+  anonymousDeviceLimit: number | undefined = undefined;
   licenseInfo: LicenseInfo = {} as LicenseInfo;
   rendererAvailable = false;
   rendererVersion = '';
diff --git a/pkg/api/admin.go b/pkg/api/admin.go
index d88818325e3..d298445eb8b 100644
--- a/pkg/api/admin.go
+++ b/pkg/api/admin.go
@@ -64,8 +64,8 @@ func (hs *HTTPServer) AdminGetStats(c *contextmodel.ReqContext) response.Respons
 	if err != nil {
 		return response.Error(500, "Failed to get admin stats from database", err)
 	}
-	thirtyDays := 30 * 24 * time.Hour
-	devicesCount, err := hs.anonService.CountDevices(c.Req.Context(), time.Now().Add(-thirtyDays), time.Now().Add(time.Minute))
+	anonymousDeviceExpiration := 30 * 24 * time.Hour
+	devicesCount, err := hs.anonService.CountDevices(c.Req.Context(), time.Now().Add(-anonymousDeviceExpiration), time.Now().Add(time.Minute))
 	if err != nil {
 		return response.Error(500, "Failed to get anon stats from database", err)
 	}
diff --git a/public/app/features/admin/ServerStats.test.tsx b/public/app/features/admin/ServerStats.test.tsx
index 9d26f6f264a..4c1d85d189c 100644
--- a/public/app/features/admin/ServerStats.test.tsx
+++ b/public/app/features/admin/ServerStats.test.tsx
@@ -46,15 +46,15 @@ describe('ServerStats', () => {
     expect(screen.getByText('Snapshots')).toBeInTheDocument();
     expect(screen.getByRole('link', { name: 'Manage dashboards' })).toBeInTheDocument();
     expect(screen.getByRole('link', { name: 'Manage data sources' })).toBeInTheDocument();
-    expect(screen.getByRole('link', { name: 'Alerts' })).toBeInTheDocument();
+    expect(screen.getByRole('link', { name: 'Manage alerts' })).toBeInTheDocument();
     expect(screen.getByRole('link', { name: 'Manage users' })).toBeInTheDocument();
   });
 
   it('Should render page with anonymous stats', async () => {
     config.featureToggles.displayAnonymousStats = true;
+    config.anonymousDeviceLimit = 10;
     render(<ServerStats />);
     expect(await screen.findByRole('heading', { name: /instance statistics/i })).toBeInTheDocument();
-    expect(screen.getByText('Active anonymous devices in last 30 days')).toBeInTheDocument();
-    expect(screen.getByText('Active anonymous users in last 30 days')).toBeInTheDocument();
+    expect(screen.getByText('Active anonymous devices')).toBeInTheDocument();
   });
 });
diff --git a/public/app/features/admin/ServerStats.tsx b/public/app/features/admin/ServerStats.tsx
index 3d0f97d7cd7..d0752d46204 100644
--- a/public/app/features/admin/ServerStats.tsx
+++ b/public/app/features/admin/ServerStats.tsx
@@ -2,13 +2,14 @@ import { css } from '@emotion/css';
 import React, { useEffect, useState } from 'react';
 
 import { GrafanaTheme2 } from '@grafana/data';
-import { config } from '@grafana/runtime';
-import { CardContainer, LinkButton, useStyles2 } from '@grafana/ui';
+import { config, GrafanaBootConfig } from '@grafana/runtime';
+import { LinkButton, useStyles2, CardContainer } from '@grafana/ui';
 import { AccessControlAction } from 'app/types';
 
 import { contextSrv } from '../../core/services/context_srv';
 import { Loader } from '../plugins/admin/components/Loader';
 
+import { ServerStatsCard } from './ServerStatsCard';
 import { getServerStats, ServerStat } from './state/apis';
 
 export const ServerStats = () => {
@@ -71,23 +72,18 @@ export const ServerStats = () => {
               content={[{ name: 'Alerts', value: stats.alerts }]}
               footer={
                 <LinkButton href={'/alerting/list'} variant={'secondary'}>
-                  Alerts
+                  Manage alerts
                 </LinkButton>
               }
             />
           </div>
-          <StatCard
+          <ServerStatsCard
             content={[
-              { name: 'Organisations', value: stats.orgs },
-              { name: 'Users total', value: stats.users },
-              { name: 'Active users in last 30 days', value: stats.activeUsers },
-              ...(config.featureToggles.displayAnonymousStats && stats.activeDevices
-                ? [
-                    { name: 'Active anonymous devices in last 30 days', value: stats.activeDevices },
-                    { name: 'Active anonymous users in last 30 days', value: Math.floor(stats.activeDevices / 3) },
-                  ]
-                : []),
-              { name: 'Active sessions', value: stats.activeSessions },
+              { name: 'Organisations', value: stats?.orgs },
+              { name: 'Users total', value: stats?.users },
+              { name: 'Active sessions', value: stats?.activeSessions },
+              { name: 'Active users in last 30 days', value: stats?.activeUsers },
+              ...getAnonymousStatsContent(stats, config),
             ]}
             footer={
               hasAccessToAdminUsers && (
@@ -105,6 +101,30 @@ export const ServerStats = () => {
   );
 };
 
+const getAnonymousStatsContent = (stats: ServerStat | null, config: GrafanaBootConfig) => {
+  if (!config.featureToggles.displayAnonymousStats || !stats?.activeDevices) {
+    return [];
+  }
+  if (!config.anonymousDeviceLimit) {
+    return [
+      {
+        name: 'Active anonymous devices',
+        value: `${stats.activeDevices}`,
+        tooltip: 'Detected devices that are not logged in, in last 30 days.',
+      },
+    ];
+  } else {
+    return [
+      {
+        name: 'Active anonymous devices',
+        value: `${stats.activeDevices} / ${config.anonymousDeviceLimit}`,
+        tooltip: 'Detected devices that are not logged in, in last 30 days.',
+        highlight: stats.activeDevices > config.anonymousDeviceLimit,
+      },
+    ];
+  }
+};
+
 const getStyles = (theme: GrafanaTheme2) => {
   return {
     title: css`
diff --git a/public/app/features/admin/ServerStatsCard.tsx b/public/app/features/admin/ServerStatsCard.tsx
new file mode 100644
index 00000000000..cff8500f2b8
--- /dev/null
+++ b/public/app/features/admin/ServerStatsCard.tsx
@@ -0,0 +1,71 @@
+import { css, cx } from '@emotion/css';
+import React from 'react';
+import Skeleton from 'react-loading-skeleton';
+
+import { GrafanaTheme2 } from '@grafana/data';
+import { CardContainer, useStyles2, Tooltip, Icon } from '@grafana/ui';
+
+interface StatItem {
+  name: string;
+  value: string | number | undefined;
+  tooltip?: string;
+  highlight?: boolean;
+  indent?: boolean;
+}
+
+export interface Props {
+  content: StatItem[];
+  isLoading?: boolean;
+  footer?: JSX.Element | boolean;
+}
+
+export const ServerStatsCard = ({ content, footer, isLoading }: Props) => {
+  const styles = useStyles2(getStyles);
+  return (
+    <CardContainer className={styles.container} disableHover>
+      {content.map((item, index) => (
+        <div key={index} className={styles.inner}>
+          <span className={cx({ [styles.indent]: !!item.indent })}>{item.name}</span>
+          {item.tooltip && (
+            <Tooltip content={String(item.tooltip)} placement="auto-start">
+              <Icon name="info-circle" className={styles.tooltip} />
+            </Tooltip>
+          )}
+          {isLoading ? (
+            <Skeleton width={60} />
+          ) : (
+            <span className={item.highlight ? styles.highlight : ''}>{item.value}</span>
+          )}
+        </div>
+      ))}
+      {footer && <div>{footer}</div>}
+    </CardContainer>
+  );
+};
+
+const getStyles = (theme: GrafanaTheme2) => {
+  return {
+    container: css({
+      display: 'flex',
+      flexDirection: 'column',
+      gap: theme.spacing(2),
+      padding: theme.spacing(2),
+    }),
+    inner: css({
+      display: 'flex',
+      justifyContent: 'space-between',
+      alignItems: 'center',
+    }),
+    indent: css({
+      marginLeft: theme.spacing(2),
+    }),
+    tooltip: css({
+      color: theme.colors.secondary.text,
+    }),
+    highlight: css({
+      color: theme.colors.warning.text,
+      padding: `${theme.spacing(0.5)} ${theme.spacing(1)}`,
+      marginRight: `-${theme.spacing(1)}`,
+    }),
+  };
+};