diff --git a/packages/grafana-ui/src/components/Table/SparklineCell.tsx b/packages/grafana-ui/src/components/Table/SparklineCell.tsx
index 527702c34af..f9f4db6b915 100644
--- a/packages/grafana-ui/src/components/Table/SparklineCell.tsx
+++ b/packages/grafana-ui/src/components/Table/SparklineCell.tsx
@@ -35,7 +35,7 @@ export const SparklineCell = (props: TableCellProps) => {
   if (!sparkline) {
     return (
       <div {...cellProps} className={tableStyles.cellContainer}>
-        no data
+        {field.config.noValue || 'no data'}
       </div>
     );
   }