diff --git a/pkg/services/ngalert/notifier/available_channels.go b/pkg/services/ngalert/notifier/available_channels.go
index c69da86f84e..5a5e8eeffaa 100644
--- a/pkg/services/ngalert/notifier/available_channels.go
+++ b/pkg/services/ngalert/notifier/available_channels.go
@@ -740,6 +740,12 @@ func GetAvailableNotifiers() []*alerting.NotifierPlugin {
 					PropertyName: "url",
 					Required:     true,
 				},
+				{
+					Label:        "Message",
+					Element:      alerting.ElementTypeTextArea,
+					Placeholder:  `{{ template "default.message" . }}`,
+					PropertyName: "message",
+				},
 			},
 		},
 		{
diff --git a/pkg/services/ngalert/notifier/channels/default_template.go b/pkg/services/ngalert/notifier/channels/default_template.go
index 968df727203..a9f28345a11 100644
--- a/pkg/services/ngalert/notifier/channels/default_template.go
+++ b/pkg/services/ngalert/notifier/channels/default_template.go
@@ -9,6 +9,8 @@ import (
 	"github.com/stretchr/testify/require"
 )
 
+const DefaultMessageTitleEmbed = `{{ template "default.title" . }}`
+
 var DefaultTemplateString = `
 {{ define "__subject" }}[{{ .Status | toUpper }}{{ if eq .Status "firing" }}:{{ .Alerts.Firing | len }}{{ end }}] {{ .GroupLabels.SortedPairs.Values | join " " }} {{ if gt (len .CommonLabels) (len .GroupLabels) }}({{ with .CommonLabels.Remove .GroupLabels.Names }}{{ .Values | join " " }}{{ end }}){{ end }}{{ end }}
 
diff --git a/pkg/services/ngalert/notifier/channels/default_template_test.go b/pkg/services/ngalert/notifier/channels/default_template_test.go
index a42422a8345..4e61ac59015 100644
--- a/pkg/services/ngalert/notifier/channels/default_template_test.go
+++ b/pkg/services/ngalert/notifier/channels/default_template_test.go
@@ -85,7 +85,7 @@ func TestDefaultTemplateString(t *testing.T) {
 		expected       string
 	}{
 		{
-			templateString: `{{ template "default.title" .}}`,
+			templateString: DefaultMessageTitleEmbed,
 			expected:       `[FIRING:2]  (alert1)`,
 		},
 		{
diff --git a/pkg/services/ngalert/notifier/channels/dingding.go b/pkg/services/ngalert/notifier/channels/dingding.go
index 9372ed257a8..a2ac90b45a7 100644
--- a/pkg/services/ngalert/notifier/channels/dingding.go
+++ b/pkg/services/ngalert/notifier/channels/dingding.go
@@ -74,7 +74,7 @@ func (dd *DingDingNotifier) Notify(ctx context.Context, as ...*types.Alert) (boo
 	tmpl, _ := TmplText(ctx, dd.tmpl, as, dd.log, &tmplErr)
 
 	message := tmpl(dd.Message)
-	title := tmpl(`{{ template "default.title" . }}`)
+	title := tmpl(DefaultMessageTitleEmbed)
 
 	var bodyMsg map[string]interface{}
 	if tmpl(dd.MsgType) == "actionCard" {
@@ -102,7 +102,7 @@ func (dd *DingDingNotifier) Notify(ctx context.Context, as ...*types.Alert) (boo
 
 	u := tmpl(dd.URL)
 	if tmplErr != nil {
-		dd.log.Debug("failed to template DingDing message", "err", tmplErr.Error())
+		dd.log.Warn("failed to template DingDing message", "err", tmplErr.Error())
 	}
 
 	body, err := json.Marshal(bodyMsg)
diff --git a/pkg/services/ngalert/notifier/channels/discord.go b/pkg/services/ngalert/notifier/channels/discord.go
index 175030ea3bc..f710581683c 100644
--- a/pkg/services/ngalert/notifier/channels/discord.go
+++ b/pkg/services/ngalert/notifier/channels/discord.go
@@ -86,7 +86,7 @@ func (d DiscordNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool,
 	}
 
 	embed := simplejson.New()
-	embed.Set("title", tmpl(`{{ template "default.title" . }}`))
+	embed.Set("title", tmpl(DefaultMessageTitleEmbed))
 	embed.Set("footer", footer)
 	embed.Set("type", "rich")
 
@@ -100,7 +100,7 @@ func (d DiscordNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool,
 
 	u := tmpl(d.WebhookURL)
 	if tmplErr != nil {
-		d.log.Debug("failed to template Discord message", "err", tmplErr.Error())
+		d.log.Warn("failed to template Discord message", "err", tmplErr.Error())
 	}
 
 	body, err := json.Marshal(bodyJSON)
diff --git a/pkg/services/ngalert/notifier/channels/email.go b/pkg/services/ngalert/notifier/channels/email.go
index 1ff7bc72b14..8228c058b8e 100644
--- a/pkg/services/ngalert/notifier/channels/email.go
+++ b/pkg/services/ngalert/notifier/channels/email.go
@@ -63,7 +63,7 @@ func (en *EmailNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool,
 	var tmplErr error
 	tmpl, data := TmplText(ctx, en.tmpl, as, en.log, &tmplErr)
 
-	title := tmpl(`{{ template "default.title" . }}`)
+	title := tmpl(DefaultMessageTitleEmbed)
 
 	alertPageURL := en.tmpl.ExternalURL.String()
 	ruleURL := en.tmpl.ExternalURL.String()
@@ -100,7 +100,7 @@ func (en *EmailNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool,
 	}
 
 	if tmplErr != nil {
-		en.log.Debug("failed to template email message", "err", tmplErr.Error())
+		en.log.Warn("failed to template email message", "err", tmplErr.Error())
 	}
 
 	if err := bus.Dispatch(ctx, cmd); err != nil {
diff --git a/pkg/services/ngalert/notifier/channels/googlechat.go b/pkg/services/ngalert/notifier/channels/googlechat.go
index 20ed8381b90..98c8c01ae5c 100644
--- a/pkg/services/ngalert/notifier/channels/googlechat.go
+++ b/pkg/services/ngalert/notifier/channels/googlechat.go
@@ -19,9 +19,10 @@ import (
 // alert notifications to Google chat.
 type GoogleChatNotifier struct {
 	*Base
-	URL  string
-	log  log.Logger
-	tmpl *template.Template
+	URL     string
+	log     log.Logger
+	tmpl    *template.Template
+	content string
 }
 
 func NewGoogleChatNotifier(model *NotificationChannelConfig, t *template.Template) (*GoogleChatNotifier, error) {
@@ -34,6 +35,8 @@ func NewGoogleChatNotifier(model *NotificationChannelConfig, t *template.Templat
 		return nil, receiverInitError{Cfg: *model, Reason: "could not find url property in settings"}
 	}
 
+	content := model.Settings.Get("message").MustString(`{{ template "default.message" . }}`)
+
 	return &GoogleChatNotifier{
 		Base: NewBase(&models.AlertNotification{
 			Uid:                   model.UID,
@@ -42,9 +45,10 @@ func NewGoogleChatNotifier(model *NotificationChannelConfig, t *template.Templat
 			DisableResolveMessage: model.DisableResolveMessage,
 			Settings:              model.Settings,
 		}),
-		URL:  url,
-		log:  log.New("alerting.notifier.googlechat"),
-		tmpl: t,
+		URL:     url,
+		log:     log.New("alerting.notifier.googlechat"),
+		tmpl:    t,
+		content: content,
 	}, nil
 }
 
@@ -57,7 +61,7 @@ func (gcn *GoogleChatNotifier) Notify(ctx context.Context, as ...*types.Alert) (
 
 	widgets := []widget{}
 
-	if msg := tmpl(`{{ template "default.message" . }}`); msg != "" {
+	if msg := tmpl(gcn.content); msg != "" {
 		// Add a text paragraph widget for the message if there is a message.
 		// Google Chat API doesn't accept an empty text property.
 		widgets = append(widgets, textParagraphWidget{
@@ -67,6 +71,11 @@ func (gcn *GoogleChatNotifier) Notify(ctx context.Context, as ...*types.Alert) (
 		})
 	}
 
+	if tmplErr != nil {
+		gcn.log.Warn("failed to template Google Chat message", "err", tmplErr.Error())
+		tmplErr = nil
+	}
+
 	ruleURL := joinUrlPath(gcn.tmpl.ExternalURL.String(), "/alerting/list", gcn.log)
 	// Add a button widget (link to Grafana).
 	widgets = append(widgets, buttonWidget{
@@ -93,12 +102,12 @@ func (gcn *GoogleChatNotifier) Notify(ctx context.Context, as ...*types.Alert) (
 
 	// Nest the required structs.
 	res := &outerStruct{
-		PreviewText:  tmpl(`{{ template "default.title" . }}`),
-		FallbackText: tmpl(`{{ template "default.title" . }}`),
+		PreviewText:  tmpl(DefaultMessageTitleEmbed),
+		FallbackText: tmpl(DefaultMessageTitleEmbed),
 		Cards: []card{
 			{
 				Header: header{
-					Title: tmpl(`{{ template "default.title" . }}`),
+					Title: tmpl(DefaultMessageTitleEmbed),
 				},
 				Sections: []section{
 					{
@@ -111,7 +120,7 @@ func (gcn *GoogleChatNotifier) Notify(ctx context.Context, as ...*types.Alert) (
 
 	u := tmpl(gcn.URL)
 	if tmplErr != nil {
-		gcn.log.Debug("failed to template GoogleChat message", "err", tmplErr.Error())
+		gcn.log.Warn("failed to template GoogleChat message", "err", tmplErr.Error())
 	}
 
 	body, err := json.Marshal(res)
diff --git a/pkg/services/ngalert/notifier/channels/googlechat_test.go b/pkg/services/ngalert/notifier/channels/googlechat_test.go
index 7eed132f83e..c260d95c591 100644
--- a/pkg/services/ngalert/notifier/channels/googlechat_test.go
+++ b/pkg/services/ngalert/notifier/channels/googlechat_test.go
@@ -152,6 +152,114 @@ func TestGoogleChatNotifier(t *testing.T) {
 			name:         "Error in initing",
 			settings:     `{}`,
 			expInitError: `failed to validate receiver "googlechat_testing" of type "googlechat": could not find url property in settings`,
+		}, {
+			name:     "Customized message",
+			settings: `{"url": "http://localhost", "message": "I'm a custom template and you have {{ len .Alerts.Firing }} firing alert."}`,
+			alerts: []*types.Alert{
+				{
+					Alert: model.Alert{
+						Labels:      model.LabelSet{"alertname": "alert1", "lbl1": "val1"},
+						Annotations: model.LabelSet{"ann1": "annv1", "__dashboardUid__": "abcd", "__panelId__": "efgh"},
+					},
+				},
+			},
+			expMsg: &outerStruct{
+				PreviewText:  "[FIRING:1]  (val1)",
+				FallbackText: "[FIRING:1]  (val1)",
+				Cards: []card{
+					{
+						Header: header{
+							Title: "[FIRING:1]  (val1)",
+						},
+						Sections: []section{
+							{
+								Widgets: []widget{
+									textParagraphWidget{
+										Text: text{
+											Text: "I'm a custom template and you have 1 firing alert.",
+										},
+									},
+									buttonWidget{
+										Buttons: []button{
+											{
+												TextButton: textButton{
+													Text: "OPEN IN GRAFANA",
+													OnClick: onClick{
+														OpenLink: openLink{
+															URL: "http://localhost/alerting/list",
+														},
+													},
+												},
+											},
+										},
+									},
+									textParagraphWidget{
+										Text: text{
+											// RFC822 only has the minute, hence it works in most cases.
+											Text: "Grafana v" + setting.BuildVersion + " | " + constNow.Format(time.RFC822),
+										},
+									},
+								},
+							},
+						},
+					},
+				},
+			},
+			expMsgError: nil,
+		}, {
+			name:     "Invalid template",
+			settings: `{"url": "http://localhost", "message": "I'm a custom template {{ .NotAField }} bad template"}`,
+			alerts: []*types.Alert{
+				{
+					Alert: model.Alert{
+						Labels:      model.LabelSet{"alertname": "alert1", "lbl1": "val1"},
+						Annotations: model.LabelSet{"ann1": "annv1", "__dashboardUid__": "abcd", "__panelId__": "efgh"},
+					},
+				},
+			},
+			expMsg: &outerStruct{
+				PreviewText:  "[FIRING:1]  (val1)",
+				FallbackText: "[FIRING:1]  (val1)",
+				Cards: []card{
+					{
+						Header: header{
+							Title: "[FIRING:1]  (val1)",
+						},
+						Sections: []section{
+							{
+								Widgets: []widget{
+									textParagraphWidget{
+										Text: text{
+											Text: "I'm a custom template ",
+										},
+									},
+									buttonWidget{
+										Buttons: []button{
+											{
+												TextButton: textButton{
+													Text: "OPEN IN GRAFANA",
+													OnClick: onClick{
+														OpenLink: openLink{
+															URL: "http://localhost/alerting/list",
+														},
+													},
+												},
+											},
+										},
+									},
+									textParagraphWidget{
+										Text: text{
+											// RFC822 only has the minute, hence it works in most cases.
+											Text: "Grafana v" + setting.BuildVersion + " | " + constNow.Format(time.RFC822),
+										},
+									},
+								},
+							},
+						},
+					},
+				},
+			},
+			expMsgError: nil,
 		},
 	}
 
diff --git a/pkg/services/ngalert/notifier/channels/kafka.go b/pkg/services/ngalert/notifier/channels/kafka.go
index d2ec5e1145d..ad68265a3b2 100644
--- a/pkg/services/ngalert/notifier/channels/kafka.go
+++ b/pkg/services/ngalert/notifier/channels/kafka.go
@@ -72,7 +72,7 @@ func (kn *KafkaNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool,
 
 	bodyJSON := simplejson.New()
 	bodyJSON.Set("alert_state", state)
-	bodyJSON.Set("description", tmpl(`{{ template "default.title" . }}`))
+	bodyJSON.Set("description", tmpl(DefaultMessageTitleEmbed))
 	bodyJSON.Set("client", "Grafana")
 	bodyJSON.Set("details", tmpl(`{{ template "default.message" . }}`))
 
@@ -99,7 +99,7 @@ func (kn *KafkaNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool,
 	topicURL := strings.TrimRight(kn.Endpoint, "/") + "/topics/" + tmpl(kn.Topic)
 
 	if tmplErr != nil {
-		kn.log.Debug("failed to template Kafka message", "err", tmplErr.Error())
+		kn.log.Warn("failed to template Kafka message", "err", tmplErr.Error())
 	}
 
 	cmd := &models.SendWebhookSync{
diff --git a/pkg/services/ngalert/notifier/channels/line.go b/pkg/services/ngalert/notifier/channels/line.go
index 2b4239ebd77..7b67b7e19eb 100644
--- a/pkg/services/ngalert/notifier/channels/line.go
+++ b/pkg/services/ngalert/notifier/channels/line.go
@@ -65,12 +65,12 @@ func (ln *LineNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool, e
 
 	body := fmt.Sprintf(
 		"%s\n%s\n\n%s",
-		tmpl(`{{ template "default.title" . }}`),
+		tmpl(DefaultMessageTitleEmbed),
 		ruleURL,
 		tmpl(`{{ template "default.message" . }}`),
 	)
 	if tmplErr != nil {
-		ln.log.Debug("failed to template Line message", "err", tmplErr.Error())
+		ln.log.Warn("failed to template Line message", "err", tmplErr.Error())
 	}
 
 	form := url.Values{}
diff --git a/pkg/services/ngalert/notifier/channels/opsgenie.go b/pkg/services/ngalert/notifier/channels/opsgenie.go
index 47ace372832..4a5c5fd1a05 100644
--- a/pkg/services/ngalert/notifier/channels/opsgenie.go
+++ b/pkg/services/ngalert/notifier/channels/opsgenie.go
@@ -156,10 +156,10 @@ func (on *OpsgenieNotifier) buildOpsgenieMessage(ctx context.Context, alerts mod
 	var tmplErr error
 	tmpl, data := TmplText(ctx, on.tmpl, as, on.log, &tmplErr)
 
-	title := tmpl(`{{ template "default.title" . }}`)
+	title := tmpl(DefaultMessageTitleEmbed)
 	description := fmt.Sprintf(
 		"%s\n%s\n\n%s",
-		tmpl(`{{ template "default.title" . }}`),
+		tmpl(DefaultMessageTitleEmbed),
 		ruleURL,
 		tmpl(`{{ template "default.message" . }}`),
 	)
@@ -207,7 +207,7 @@ func (on *OpsgenieNotifier) buildOpsgenieMessage(ctx context.Context, alerts mod
 	apiURL = tmpl(on.APIUrl)
 
 	if tmplErr != nil {
-		on.log.Debug("failed to template Opsgenie message", "err", tmplErr.Error())
+		on.log.Warn("failed to template Opsgenie message", "err", tmplErr.Error())
 	}
 
 	return bodyJSON, apiURL, nil
diff --git a/pkg/services/ngalert/notifier/channels/pagerduty.go b/pkg/services/ngalert/notifier/channels/pagerduty.go
index 2211c6c0c40..2258b2ad0d7 100644
--- a/pkg/services/ngalert/notifier/channels/pagerduty.go
+++ b/pkg/services/ngalert/notifier/channels/pagerduty.go
@@ -72,7 +72,7 @@ func NewPagerdutyNotifier(model *NotificationChannelConfig, t *template.Template
 		Class:     model.Settings.Get("class").MustString("default"),
 		Component: model.Settings.Get("component").MustString("Grafana"),
 		Group:     model.Settings.Get("group").MustString("default"),
-		Summary:   model.Settings.Get("summary").MustString(`{{ template "default.title" . }}`),
+		Summary:   model.Settings.Get("summary").MustString(DefaultMessageTitleEmbed),
 		tmpl:      t,
 		log:       log.New("alerting.notifier." + model.Name),
 	}, nil
@@ -145,7 +145,7 @@ func (pn *PagerdutyNotifier) buildPagerdutyMessage(ctx context.Context, alerts m
 			HRef: pn.tmpl.ExternalURL.String(),
 			Text: "External URL",
 		}},
-		Description: tmpl(`{{ template "default.title" . }}`), // TODO: this can be configurable template.
+		Description: tmpl(DefaultMessageTitleEmbed), // TODO: this can be configurable template.
 		Payload: pagerDutyPayload{
 			Component:     tmpl(pn.Component),
 			Summary:       tmpl(pn.Summary),
@@ -167,7 +167,7 @@ func (pn *PagerdutyNotifier) buildPagerdutyMessage(ctx context.Context, alerts m
 	}
 
 	if tmplErr != nil {
-		pn.log.Debug("failed to template PagerDuty message", "err", tmplErr.Error())
+		pn.log.Warn("failed to template PagerDuty message", "err", tmplErr.Error())
 	}
 
 	return msg, eventType, nil
diff --git a/pkg/services/ngalert/notifier/channels/pushover.go b/pkg/services/ngalert/notifier/channels/pushover.go
index eb7f1b8c022..4c574604552 100644
--- a/pkg/services/ngalert/notifier/channels/pushover.go
+++ b/pkg/services/ngalert/notifier/channels/pushover.go
@@ -195,7 +195,7 @@ func (pn *PushoverNotifier) genPushoverBody(ctx context.Context, as ...*types.Al
 	}
 
 	// Add title
-	err = w.WriteField("title", tmpl(`{{ template "default.title" . }}`))
+	err = w.WriteField("title", tmpl(DefaultMessageTitleEmbed))
 	if err != nil {
 		return nil, b, err
 	}
@@ -218,7 +218,7 @@ func (pn *PushoverNotifier) genPushoverBody(ctx context.Context, as ...*types.Al
 	}
 
 	if tmplErr != nil {
-		pn.log.Debug("failed to template pushover message", "err", tmplErr.Error())
+		pn.log.Warn("failed to template pushover message", "err", tmplErr.Error())
 	}
 
 	// Mark as html message
diff --git a/pkg/services/ngalert/notifier/channels/sensugo.go b/pkg/services/ngalert/notifier/channels/sensugo.go
index 915f270c193..5bb061703d6 100644
--- a/pkg/services/ngalert/notifier/channels/sensugo.go
+++ b/pkg/services/ngalert/notifier/channels/sensugo.go
@@ -128,7 +128,7 @@ func (sn *SensuGoNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool
 	}
 
 	if tmplErr != nil {
-		sn.log.Debug("failed to template sensugo message", "err", tmplErr.Error())
+		sn.log.Warn("failed to template sensugo message", "err", tmplErr.Error())
 	}
 
 	body, err := json.Marshal(bodyMsgType)
diff --git a/pkg/services/ngalert/notifier/channels/slack.go b/pkg/services/ngalert/notifier/channels/slack.go
index e91b5d41328..66713312ed8 100644
--- a/pkg/services/ngalert/notifier/channels/slack.go
+++ b/pkg/services/ngalert/notifier/channels/slack.go
@@ -118,7 +118,7 @@ func NewSlackNotifier(model *NotificationChannelConfig, t *template.Template, fn
 		IconURL:        model.Settings.Get("icon_url").MustString(),
 		Token:          token,
 		Text:           model.Settings.Get("text").MustString(`{{ template "default.message" . }}`),
-		Title:          model.Settings.Get("title").MustString(`{{ template "default.title" . }}`),
+		Title:          model.Settings.Get("title").MustString(DefaultMessageTitleEmbed),
 		log:            log.New("alerting.notifier.slack"),
 		tmpl:           t,
 	}, nil
@@ -269,7 +269,7 @@ func (sn *SlackNotifier) buildSlackMessage(ctx context.Context, as []*types.Aler
 		},
 	}
 	if tmplErr != nil {
-		sn.log.Debug("failed to template Slack message", "err", tmplErr.Error())
+		sn.log.Warn("failed to template Slack message", "err", tmplErr.Error())
 	}
 
 	mentionsBuilder := strings.Builder{}
diff --git a/pkg/services/ngalert/notifier/channels/teams.go b/pkg/services/ngalert/notifier/channels/teams.go
index 2bca24e7614..e3f0eec926e 100644
--- a/pkg/services/ngalert/notifier/channels/teams.go
+++ b/pkg/services/ngalert/notifier/channels/teams.go
@@ -56,7 +56,7 @@ func (tn *TeamsNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool,
 
 	ruleURL := joinUrlPath(tn.tmpl.ExternalURL.String(), "/alerting/list", tn.log)
 
-	title := tmpl(`{{ template "default.title" . }}`)
+	title := tmpl(DefaultMessageTitleEmbed)
 	body := map[string]interface{}{
 		"@type":    "MessageCard",
 		"@context": "http://schema.org/extensions",
@@ -88,7 +88,7 @@ func (tn *TeamsNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool,
 
 	u := tmpl(tn.URL)
 	if tmplErr != nil {
-		tn.log.Debug("failed to template Teams message", "err", tmplErr.Error())
+		tn.log.Warn("failed to template Teams message", "err", tmplErr.Error())
 	}
 
 	b, err := json.Marshal(&body)
diff --git a/pkg/services/ngalert/notifier/channels/telegram.go b/pkg/services/ngalert/notifier/channels/telegram.go
index 81d4e3e05c8..301bed12fa7 100644
--- a/pkg/services/ngalert/notifier/channels/telegram.go
+++ b/pkg/services/ngalert/notifier/channels/telegram.go
@@ -127,7 +127,7 @@ func (tn *TelegramNotifier) buildTelegramMessage(ctx context.Context, as []*type
 
 	message := tmpl(tn.Message)
 	if tmplErr != nil {
-		tn.log.Debug("failed to template Telegram message", "err", tmplErr.Error())
+		tn.log.Warn("failed to template Telegram message", "err", tmplErr.Error())
 	}
 
 	msg["text"] = message
diff --git a/pkg/services/ngalert/notifier/channels/threema.go b/pkg/services/ngalert/notifier/channels/threema.go
index 844f43a5f7c..7bfdaa46816 100644
--- a/pkg/services/ngalert/notifier/channels/threema.go
+++ b/pkg/services/ngalert/notifier/channels/threema.go
@@ -101,14 +101,14 @@ func (tn *ThreemaNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool
 	// Build message
 	message := fmt.Sprintf("%s%s\n\n*Message:*\n%s\n*URL:* %s\n",
 		stateEmoji,
-		tmpl(`{{ template "default.title" . }}`),
+		tmpl(DefaultMessageTitleEmbed),
 		tmpl(`{{ template "default.message" . }}`),
 		path.Join(tn.tmpl.ExternalURL.String(), "/alerting/list"),
 	)
 	data.Set("text", message)
 
 	if tmplErr != nil {
-		tn.log.Debug("failed to template Threema message", "err", tmplErr.Error())
+		tn.log.Warn("failed to template Threema message", "err", tmplErr.Error())
 	}
 
 	cmd := &models.SendWebhookSync{
diff --git a/pkg/services/ngalert/notifier/channels/victorops.go b/pkg/services/ngalert/notifier/channels/victorops.go
index e95cdbfd063..72e1f362833 100644
--- a/pkg/services/ngalert/notifier/channels/victorops.go
+++ b/pkg/services/ngalert/notifier/channels/victorops.go
@@ -87,7 +87,7 @@ func (vn *VictoropsNotifier) Notify(ctx context.Context, as ...*types.Alert) (bo
 	bodyJSON := simplejson.New()
 	bodyJSON.Set("message_type", messageType)
 	bodyJSON.Set("entity_id", groupKey.Hash())
-	bodyJSON.Set("entity_display_name", tmpl(`{{ template "default.title" . }}`))
+	bodyJSON.Set("entity_display_name", tmpl(DefaultMessageTitleEmbed))
 	bodyJSON.Set("timestamp", time.Now().Unix())
 	bodyJSON.Set("state_message", tmpl(`{{ template "default.message" . }}`))
 	bodyJSON.Set("monitoring_tool", "Grafana v"+setting.BuildVersion)
@@ -97,7 +97,7 @@ func (vn *VictoropsNotifier) Notify(ctx context.Context, as ...*types.Alert) (bo
 
 	u := tmpl(vn.URL)
 	if tmplErr != nil {
-		vn.log.Debug("failed to template VictorOps message", "err", tmplErr.Error())
+		vn.log.Warn("failed to template VictorOps message", "err", tmplErr.Error())
 	}
 
 	b, err := bodyJSON.MarshalJSON()
diff --git a/pkg/services/ngalert/notifier/channels/webhook.go b/pkg/services/ngalert/notifier/channels/webhook.go
index 6f31a4aa702..1969b21c098 100644
--- a/pkg/services/ngalert/notifier/channels/webhook.go
+++ b/pkg/services/ngalert/notifier/channels/webhook.go
@@ -92,7 +92,7 @@ func (wn *WebhookNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool
 		GroupKey:        groupKey.String(),
 		TruncatedAlerts: numTruncated,
 		OrgID:           wn.orgID,
-		Title:           tmpl(`{{ template "default.title" . }}`),
+		Title:           tmpl(DefaultMessageTitleEmbed),
 		Message:         tmpl(`{{ template "default.message" . }}`),
 	}
 	if types.Alerts(as...).Status() == model.AlertFiring {
@@ -102,7 +102,7 @@ func (wn *WebhookNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool
 	}
 
 	if tmplErr != nil {
-		wn.log.Debug("failed to template webhook message", "err", tmplErr.Error())
+		wn.log.Warn("failed to template webhook message", "err", tmplErr.Error())
 	}
 
 	body, err := json.Marshal(msg)
diff --git a/pkg/services/ngalert/notifier/channels/wecom.go b/pkg/services/ngalert/notifier/channels/wecom.go
index 51b73303375..37ee36f1a2d 100644
--- a/pkg/services/ngalert/notifier/channels/wecom.go
+++ b/pkg/services/ngalert/notifier/channels/wecom.go
@@ -56,7 +56,7 @@ func (w *WeComNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool, e
 		"msgtype": "markdown",
 	}
 	content := fmt.Sprintf("# %s\n%s\n",
-		tmpl(`{{ template "default.title" . }}`),
+		tmpl(DefaultMessageTitleEmbed),
 		tmpl(w.Message),
 	)
 
diff --git a/pkg/tests/api/alerting/api_available_channel_test.go b/pkg/tests/api/alerting/api_available_channel_test.go
index 2c97655a0f4..003984ca1b1 100644
--- a/pkg/tests/api/alerting/api_available_channel_test.go
+++ b/pkg/tests/api/alerting/api_available_channel_test.go
@@ -1487,6 +1487,22 @@ var expAvailableChannelJsonOutput = `
         "required": true,
         "validationRule": "",
         "secure": false
+      },
+      {
+        "element": "textarea",
+        "inputType": "",
+        "label": "Message",
+        "description": "",
+        "placeholder": "{{ template \"default.message\" . }}",
+        "propertyName": "message",
+        "selectOptions": null,
+        "showWhen": {
+          "field": "",
+          "is": ""
+        },
+        "required": false,
+        "validationRule": "",
+        "secure": false
       }
     ]
   },
diff --git a/public/app/features/alerting/unified/mocks/grafana-notifiers.ts b/public/app/features/alerting/unified/mocks/grafana-notifiers.ts
index 8bac7507d4a..876672ed19b 100644
--- a/public/app/features/alerting/unified/mocks/grafana-notifiers.ts
+++ b/public/app/features/alerting/unified/mocks/grafana-notifiers.ts
@@ -81,6 +81,19 @@ export const grafanaNotifiersMock: NotifierDTO[] = [
         validationRule: '',
         secure: false,
       },
+      {
+        element: 'textarea',
+        inputType: '',
+        label: 'Message',
+        description: '',
+        placeholder: '{{ template "default.message" . }}',
+        propertyName: 'message',
+        selectOptions: null,
+        showWhen: { field: '', is: '' },
+        required: false,
+        validationRule: '',
+        secure: false,
+      },
     ],
   },
   {