diff --git a/layouts/partials/seo.html b/layouts/partials/seo.html
new file mode 100644
index 00000000000..e1ae8ae8a14
--- /dev/null
+++ b/layouts/partials/seo.html
@@ -0,0 +1,135 @@
+<title>
+  {{ with .Params.metaTitle }}
+    {{ . }}
+  {{ else }}
+    {{ if eq .Section "tags" }}
+      {{ .Title }} Blog Posts by Rancher
+    {{ else }}
+      Rancher Docs: {{ .Title }}
+    {{ end }}
+  {{ end }}
+</title>
+
+{{- .Scratch.Set "permalink" .Permalink -}}
+{{- if (and .Pages (not .IsHome)) -}}
+  {{/*
+        Hugo doesn't generate permalinks for lists with the page number in them,
+        which makes all the pages of a list look lik the same page to a search
+        engine, which is bad.
+  */}}
+
+  {{- $by := .Params.pageBy | default .Site.Params.pageBy | default "default" -}}
+  {{- $limit := .Site.Params.pageLimit | default 10 -}}
+
+  {{- if (eq .Site.Params.pageBy "newest") -}}
+    {{- $paginator := .Paginate .Pages.ByDate.Reverse $limit -}}
+    {{- .Scratch.Set "paginator" $paginator -}}
+  {{- else if (eq .Site.Params.pageBy "title") -}}
+    {{- $paginator := .Paginate .Pages.ByTitle $limit -}}
+    {{- .Scratch.Set "paginator" $paginator -}}
+  {{- else -}}
+    {{- $paginator := .Paginate $limit -}}
+    {{- .Scratch.Set "paginator" $paginator -}}
+  {{- end -}}
+
+  {{- $paginator := .Scratch.Get "paginator" -}}
+  {{- if (gt $paginator.PageNumber 1) -}}
+    {{ .Scratch.Set "permalink" ($paginator.URL | absURL) }}
+  {{- end -}}
+
+  {{ with $paginator.Prev -}}
+    <link rel="prev" href="{{ .URL | absURL}}" />
+  {{- end }}
+  {{ with $paginator.Next -}}
+    <link rel="next" href="{{ .URL | absURL}}" />
+  {{- end }}
+{{- end -}}
+
+  {{ $permalink := .Scratch.Get "permalink" }}
+  {{ if .Params.canonical }}
+    <link rel="canonical" href="{{ with .Params.canonical }}{{ . }}{{ end }}">
+  {{ end }}
+
+  {{ if .RSSLink -}}
+    <link href="{{ .RSSLink }}" rel="alternate" type="application/rss+xml" title="{{ .Title }}" />
+  {{- end }}
+
+  {{ if eq .Section "tags" }}
+    <meta name="description" content="Learn more about {{ .Title | pluralize }} from Rancher, the experts in container orchestration.">
+  {{ else }}
+    <meta name="description" content="{{ with .Params.metaDescription }}{{ . }}{{ else }}{{ .Description }}{{ end }}"/>
+  {{ end }}
+
+  <!-- Twitter Card -->
+  <meta name="twitter:card" content="summary_large_image" />
+  <meta name="twitter:description" content="{{ with .Params.metaDescription }}{{ . }}{{ else }}{{ .Description }}{{ end }}" />
+  <meta name="twitter:title" content="{{ .Title }}" />
+  <meta name="twitter:site" content="{{ .Site.Params.twitter }}" />
+  <meta name="twitter:creator" content="{{ .Site.Params.twitter }}" />
+
+  <!-- OG data -->
+  <meta property="og:locale" content="en_US" />
+  <meta property="og:type" content="{{ if .IsPage }}article{{ else }}website{{ end }}" />
+  <meta property="og:title" content="{{ .Title }}">
+  <meta property="og:description" content="{{ with .Params.metaDescription }}{{ . }}{{ else }}{{ .Description }}{{ end }}">
+  <meta property="og:url" content="{{ $permalink }}" />
+  <meta property="og:site_name" content="{{ .Site.Title }}" />
+  <meta property="og:image" content="{{.Site.BaseURL}}{{ with .Params.image }}{{ . }}{{ else }}/img/logo-square.png{{ end }}" />
+  {{ range .Params.categories }}<meta property="article:section" content="{{ . }}" />{{ end }}
+  {{ if isset .Params "date" }}<meta property="article:published_time" content="{{ time .Date }}" />{{ end }}
+
+{{- if .IsHome -}}
+  <script type="application/ld+json">
+  {
+    "@context": "http://schema.org",
+    "@type": "WebSite",
+    "url": "{{ $permalink }}",
+    "name": "{{ .Site.Title }}",
+     "author": {
+        "@type": "Organization",
+        "name": "Rancher Labs"
+      },
+    "description": "{{ .Site.Params.description }}"
+  }
+  </script>
+{{- else if .IsPage -}}
+  <script type="application/ld+json">
+  {{- if eq .Section "post" -}}
+    {
+      "@context": "http://schema.org",
+      "@type": "BlogPosting",
+      "headline": "{{ .Title }}",
+      "genre": "{{ range .Params.categories }}{{ . }}{{ end }}",
+      "url": "{{ $permalink }}",
+      "datePublished": "{{ time .Date }}",
+      {{ with index .Site.Data.authors .Params.author }}
+        "author": {
+            "@type": "Person",
+            "name": "{{ .name }}"
+        },
+      {{ end }}
+      "description": "{{ with .Params.metaDescription }}{{ . }}{{ else }}{{ .Description }}{{ end }}"
+    }
+  {{- else -}}
+    {
+      "@context": "http://schema.org",
+      "@type": "WebSite",
+      "url": "{{ $permalink }}",
+      "name": "{{ .Title }}",
+      {{ if .Params.author -}}
+        {{ $author := (index .Site.Data.authors .Params.author) }}
+        "author": {
+            "@type": "Person",
+            "name": "{{ $author.name }}"
+        },
+      {{- else }}
+        "author": {
+          "@type": "Organization",
+          "name": "Rancher Labs"
+        },
+      {{- end }}
+      "description": "{{ .Site.Params.description }}"
+    }
+  {{- end -}}
+  </script>
+{{ end }}